# How do I see organic vs sponsored sales per product on Amazon?

A playbook for an AI assistant connected to Nova. It splits each product's sales into organic and sponsored, tracks the organic share week by week, and names the products where ads add sales, where they only replace organic ones, and where organic is slipping. It only reads your data.

Every step calls a Nova tool that reads your live Amazon data, so paste this into Claude, ChatGPT or any assistant connected to Nova's MCP server. Run it once a month, and after any change to your ad budgets.

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Use Nova to show me organic versus sponsored sales for each of my Amazon products, and tell me where my ads add sales and where they only replace organic ones.

Scope: my Seller Central accounts and the last 30 complete days, unless I name products, marketplaces or a period.

1. Check the ad history. Call Nova's query_metrics with sales, sponsoredSales, organicSales and adSpend over the period, with no groupBy. If the answer carries adsHistoryNotice, start every comparison at the first day of ads data it gives, and say so.

2. Split each product. Call Nova's query_metrics with groupBy "childAsin", sortBy "sales", limit 50, and sales, organicSales, sponsoredSales, sponsoredSalesRate, adSpend, sponsoredTacos, sponsoredAcos, units, organicUnits and sessions, with the previous period of the same length as comparisonFrom and comparisonTo.

3. Compute the organic share. For each product, organic share is organicSales divided by sales. Give it with its change in points against the previous period.

4. Read the trend. For the 10 products with the most sales, call Nova's query_metrics with groupBy "childAsin", timeGrain "week", limit 10, and sales, organicSales, sponsoredSales and adSpend over the last 12 complete weeks. Mark the weeks where the organic share moved by more than 10 points.

5. Sort the products. Ads add sales: sponsored sales and total sales both rose. Ads replace organic: sponsored sales rose, organic sales fell and total sales barely moved. Organic slipping: organic sales fell while ad spend stayed flat or fell. Ad dependent: organic share under 50%. Organic leader: organic share above 80% with TACOS under 5%.

6. Look for the cause where organic slips. For those products, call Nova's query_listing_health, then query_inventory with groupBy "asin", then query_bsr with groupBy "childAsin" and granularity "week" over the same 12 weeks. Name a suppressed listing, a lost Buy Box, a stockout or a rank drop when you find one.

7. Check organic search. For the products where ads replace organic, call Nova's query_sqp with their childAsins, grain "month", groupBy "period", queryTypes ["core"], and your_impression_share and your_purchase_share over the last 6 months. Say whether your share of the core searches held or fell.

8. Report. One short table per group: product, sales, organic share and its change, sponsored sales, ad spend, TACOS, and the one thing to check next. End with the three products to look at first.

Rules: organic sales are product sales minus the sales Amazon attributes to your ads, so an ad sale can include a buyer who would have found you anyway. Never present that split as proof that an ad caused a sale. Relay every notice Nova returns before the figures it qualifies. You cannot change bids, budgets or campaigns.
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## How to read the result

| What you see | What it usually means | What to do |
| --- | --- | --- |
| Sponsored up, organic down, total flat | Ads take sales you were already winning | Lower bids on the searches you rank for organically |
| Sponsored up, total up | Ads bring buyers you did not reach | Keep the spend while the margin holds |
| Organic down, ad spend flat | Ranking, listing, stock or Buy Box changed | Read step 6 before touching the ads |
| Organic share under 50% | The product sells mostly through ads | Check that its profit after ads is positive |
| Organic share up after an ad push | The push lifted rank and organic sales followed | Lower the spend step by step and watch organic |
| Share starts at the first day of ads data | Older weeks have no ad sales in Nova | Compare only from that day |

## Limits

- Organic sales are product sales minus ad-attributed sales. Amazon does not report organic sales directly.
- Sponsored sales include Sponsored Products, Sponsored Display and Sponsored Brands. Sponsored Brands sales are spread across the products those campaigns advertise.
- Ad attribution follows Amazon: 7 days for Sponsored Products on Seller Central, 14 days for Sponsored Brands and Sponsored Display.
- Nova's ad history starts about 60 days before you connected Amazon Ads. Before that date, sales read as organic.
- Written for Seller Central accounts.
- The assistant reads your ads and recommends. It does not change bids, budgets or campaigns.