# How does Nova model your Amazon PPC data?

Source: https://novadata.io/docs/advertising/ppc-data
Checked against Nova's code on 2026-10-29

Amazon reports each ad product's spend several ways: by product, by target, by search term, by placement. Each view is complete on its own and adds up to the same account total, but the views cannot be combined row by row. Nova keeps every view as Amazon serves it and answers each question from one of them, so a total never counts the same dollar twice.

## Which ad products and views does Nova read?

| Ad product | Views | Default view |
|---|---|---|
| Sponsored Products | Product, target, search term, placement | Product |
| Sponsored Brands and Sponsored Brands video | Campaign, target, search term, placement | Campaign |
| Sponsored Display | Product, target | Product |

Sponsored Display has no search term or placement report, and Sponsored Brands has no per-product report: Amazon does not publish them, and Nova does not invent them.

Portfolios exist on Sponsored Products only.

## Which attribution window does each ad product use?

The same as Amazon's Campaign Manager, so your figures match the console:

| Ad product | Orders, sales and units |
|---|---|
| Sponsored Products | 7 days after a click |
| Sponsored Brands | 14 days after a click |
| Sponsored Display | 14 days after a click. View-through sales are left out. |

ACOS is therefore not comparable across ad products as Amazon shows it. Nova also keeps a 14-day figure for each product, to compare them like for like.

## How does ad spend reach the P&L?

Advertising cost in the P&L adds Sponsored Products, Sponsored Brands, Sponsored Display, Creator Connections and DSP. Sponsored Products and Display spend lands on the advertised product. Sponsored Brands spend is shared across the products of each ad. See [How the P&L is built](/docs/profit-and-costs/pnl).

TACOS divides all of it, DSP included, by your total sales. ACOS and ROAS use sponsored ads only.

## Why can a recent day's ad sales still rise?

Amazon keeps crediting ads with sales for up to 14 days after a click, and removes invalid clicks from spend. Nova re-reads the last 8 days every day and the last 30 days every Sunday. Read a day's ACOS as settled after about two weeks. See [Refresh times](/docs/your-data/refresh-times).

## How far back does PPC history go?

Two months from Amazon's API when you connect, and 60 days for Sponsored Brands. Older spend can be imported from the Ads console. See [History depth](/docs/your-data/history-depth).

## Ask your AI

> Compare ACOS by ad product last month on a 14-day window, and list the campaigns that spent more than $100 with no sales.