# How do I add another Amazon account or region to Nova?

Source: https://novadata.io/docs/using-nova/connect-amazon-accounts
Checked against Nova's code on 2026-11-09

Open **Settings › Organization › Amazon connections** and click **Connect an Amazon account**. Pick the region, click **Seller Central** or **Vendor Central**, and approve Nova on Amazon's page. Only an Admin of your Nova organization can do this. Roles are explained in [Roles and permissions](https://intercom.help/nova-analytics/en/articles/17243509-roles-and-permissions-on-nova).

::video /docs/videos/connect-region.mp4 | Adding the North America region to an organization connected in Europe. Illustrative data.

## I connected the US. How do I add Canada or Mexico?

You have nothing to add. A Seller Central connection covers every marketplace of its region where the account sells: Nova reads the list Amazon gives for the account, so Canada, Mexico and Brazil come with a North America connection. The regions and their marketplaces are listed in [Connect Seller Central](/docs/getting-started/connect-seller-central).

## I connected Europe. How do I add the US?

Connect again and pick **North America**. Each region is a separate connection and a separate line in Amazon connections.

## Amazon India

Pick **Europe**. Amazon serves India through its Europe region.

## Seller Central or Vendor Central?

| You | Click |
|---|---|
| Sell to Amazon's customers and Amazon pays you after its fees (3P) | **Seller Central** |
| Sell to Amazon, which sends you purchase orders and resells your products (1P) | **Vendor Central** |

A Vendor Central connection covers one country. See [Connect Vendor Central](/docs/getting-started/connect-vendor-central).

## How long until the data appears?

The line shows **Syncing data**, then **Active**. Nova emails you when the account is connected, and again when it is ready, usually within a day. On a paid plan the new account gets 2 years of history, like your others; on a trial, 3 months. See [History depth](/docs/your-data/history-depth).

## Amazon says "You must be the primary user of a Professional selling account"

This is Amazon refusing the login you signed in with. Nova has received nothing. Two fixes:

1. Ask the account's primary user to set **Selling Partner Appstore** to **View & Edit** for your login, in Seller Central, Settings, User Permissions. On Vendor Central, the permission is the API integration one. Then connect again.
2. Let the owner connect it. Click **Ask the owner to connect**, choose **Seller / Vendor Central**, add the owner's email if you want Nova to send it, and click **Create link**. The owner connects from the link with no Nova login, and the account lands in your organization. The link works for 7 days, closes 24 hours after the first connection, and is shown only once.

Amazon also refuses apps on an Individual selling plan, whoever signs in.

## Common mistakes

| You see | Why | Fix |
|---|---|---|
| No Organization section in Settings | You are a Member | Ask an Admin to connect, or to make you Admin |
| The wrong account got connected | Amazon links the account signed in on your browser | Switch account in Amazon first, then connect |
| "Amazon authorized the connection but is denying access to this account's data" | Set on Amazon's side | Check the Professional plan, a valid card on file and Account Health, then connect again |
| "connected to another Nova organization" | The account belongs to another Nova organization | Write to us in the chat |
| "Re-authorize it with the Vendor Central button" (or Seller Central) | You used the other programme's button | Use the button named in the message |

## Ask your AI

> List my Amazon accounts with their region, whether each is Seller Central or Vendor Central, its status, and the marketplaces it sells on.