# Where do I find a number in Nova?

Source: https://novadata.io/docs/using-nova/find-your-numbers
Checked against Nova's code on 2026-11-09

Most numbers live in **Cockpit**, in the table under the tiles. Pick your dates with the date pill, choose the rows with **Group**, then add the figure you want with **Columns**. Search queries, stock and ads have their own pages in the left menu.

## Where is each number?

| I want to see | Where | How |
|---|---|---|
| Each product with its sell price, net profit and margin | **Cockpit**, **Products** tab | **Group** › **Child ASINs** or **SKUs**. **Columns** › **Sales & Profit**: **Avg. Price** under Revenue, then the **Net Profit** row of Profitability: **Absolute** is **Net Profit**, **% of Sales** is **Net Margin** |
| What shoppers search and how much of it I capture | **SQP Keywords** | Pick **Week** or **Month**, then **Compare to** |
| Search Query Performance per product | **Cockpit**, **Products** tab | **Columns** › **Search Query Performance** |
| Promotions per product | **Cockpit**, **Products** tab | **Columns** › **Sales & Profit** › Costs: **Discounts**, **Coupon Performance Fees**, **Deal Participation Fees** |
| Promotions in my P&L | **Profit & Loss** | Open **Sales deductions**, line **Customer promotions** |
| Subscribe & Save share of sales | **Cockpit**, **Products** tab | **Columns** › **Subscribe & Save**: **S&S Penetration**, **Active Subscriptions**, **S&S Sales** |
| Subscribe & Save retention and cancellations | **Cockpit**, **Products** tab | **Group** › **Marketplaces** or **Accounts**, add an S&S column, click a figure on a row. The **Subscribe & Save program** shows **Retention after 30 days**, **Retention after 90 days** (amazon.com only) and **One delivery, then cancelled** |
| Stock at Amazon, inbound and days of supply | **Inventory** | **Days of supply** at Amazon, after inbound and with your warehouse |
| Long-term storage fees on aged stock | **Cockpit**, **Products** tab | **Columns** › **Sales & Profit** › Costs › **FBA Long-term Storage Fees** |
| Returned units | **Cockpit**, **Products** tab | **Columns** › **Sales & Profit** › Returns: **Returned Units**, **Returned Units %**. The **High returns** filter under **More** keeps products above 10% |
| PPC sales on one day | **Cockpit** | In the date pill's calendar, click the day twice. **Columns** › **PPC** › **PPC Sales**. Day by day: the **KPI trends** tab |
| PPC sales by campaign | **Ads › PPC** | Same date pill |

## How do I add a column?

Click **Columns**. The picker has one tab per family: **Sales & Profit**, **Traffic**, **PPC**, **Best Seller Rank**, **Reviews**, **Subscribe & Save**, **Health & Inventory** and **Search Query Performance**. Tick a figure, search by name, drag to reorder. The table holds up to 20 columns. See also [Filters and views](/docs/using-nova/filters-and-views).

## Which Cockpit tab do I need?

| Tab | Answers |
|---|---|
| **Products** | How did each product do over these dates? |
| **KPI trends** | How are my totals moving, per day, week or month? |
| **Product trends** | Which products drove the change, for one figure over time? |
| **Business Review** | Is this period better than the last three? |

## Common mistakes

| You see | Why | Fix |
|---|---|---|
| Net profit looks too high | Some sold SKUs have no cost of goods | [Set up your COGS](/docs/using-nova/set-up-cogs) |
| **S&S Health** or **Days of supply** reads n/a | They are per product | **Group** › **SKUs** or **Child ASINs** |
| Best Seller Rank reads n/a | A rank is per product | Group by SKU, Child ASIN or Parent ASIN |
| **SQP Keywords** is not in the menu | Amazon serves it on Seller Central accounts only | Connect a Seller Central account |

## Ask your AI

> For last month, list my child ASINs with average price, net profit, net margin and returned units %, sorted by net profit. Then give me my PPC sales for each day of last week.