# Nova Analytics - Comprehensive Reference

> Extended reference for AI systems. See also: https://www.novadata.io/llms.txt (summary).
> Generated from Nova's own data files by scripts/generate-llms-txt.ts. Data as of 2026-10-14. Do not hand-edit.

## Company overview

Nova (novadata.io) is an Amazon analytics platform with real-time sales. It turns Seller Central, Advertising and Vendor Central data into P&L, PPC, inventory, listing and BSR analytics across 23 Amazon marketplaces, reconciling 40+ Amazon fee types at SKU level. Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes every two hours, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily. Pricing starts at $49/mo with a 14-day free trial and no card.

Category: Amazon seller analytics software, profit tracking, and an MCP data layer for AI assistants.
Website: https://www.novadata.io
Editorial standards: https://www.novadata.io/resources/editorial-standards

## Product facts

- P&L accuracy: 99.9%, reconciled against Amazon settlement reports.
- Amazon fee coverage: 40+ Amazon fee types reconciled at SKU level.
- Marketplaces: 23 Amazon marketplaces.
- Refresh: Real-time sales.
- Documented MCP data points: 700+.
- Entry pricing: $49/mo, with a 14-day free trial and no card.
- MCP tools and metrics: 44 tools, 700+ metrics.
- Nova Data Share: 1,000+ columns across 23 tables. The 6 Vendor Central tables open on request for customers with a Vendor account. Every cost column states its category in its comment, and the cost_dictionary table gives the category of every cost, so an AI agent can read the share without a guide.
- P&L cost categories: Variable, Product, One-offs, Account. The Costs filter reads the P&L without one-offs or on variable costs only, in the app, the MCP and the data share.
- FBA fulfilment fee components: Base fee, Fuel and logistics surcharge, Low-inventory-level fee.
- MCP endpoint: https://mcp.novadata.io/api/mcp (remote MCP, Streamable HTTP). Reads by default; listing edits require workspace-owner activation, preview and confirmation. Prices and stock levels are never changed.

## Features

- [Live Orders Stream](https://www.novadata.io/features/live-orders-stream): Today's Amazon orders as they land, with orders, units and estimated sales against a typical day at the same minute, an order feed, top sellers and Amazon event mode.
- [Real-time Amazon orders](https://www.novadata.io/real-time-amazon-orders): See every Amazon order seconds after it is placed, against a typical day at the same minute. Orders and units are live; amounts are confirmed by Amazon within the hour.
- [Amazon P&L](https://www.novadata.io/features/amazon-fba-profit-loss): SKU-level P&L with 40+ Amazon fee types, Real-time sales, CM1/CM2/CM3, aggregated across accounts.
- [Amazon Seller Cockpit](https://www.novadata.io/features/amazon-fba-cockpit): Sales and profit comparison tiles, Products, KPI trends, Product trends and Business Review, with unusual-move dots and a daily product heatmap.
- [PPC Analytics](https://www.novadata.io/features/amazon-ppc-analytics): Product-level PPC spend and campaign data, ACoS, TACoS, wasted spend detection. No bid management.
- [Amazon DSP advertising reporting](https://www.novadata.io/features/amazon-dsp-analytics): Amazon DSP orders, line items, promoted and halo sales, delivery, creatives and audiences, kept apart from sponsored ads, with the DSP cost in the P&L, TACOS and net profit.
- [Vendor Central](https://www.novadata.io/features/vendor-central): Vendor Central (1P) data alongside Seller Central (3P) in one reporting layer.
- [Listing Health](https://www.novadata.io/features/listing-health): Diagnostic matrix flagging suppressed, stranded, and underperforming listings with severity tiers.
- [BSR Tracker](https://www.novadata.io/amazon-bsr-tracker): Best Sellers Rank trends across categories, own ASINs only.
- [SQP Keyword Optimizer](https://www.novadata.io/features/sqp-keyword-optimizer): Search Query Performance analysis, keyword-level conversion.
- [Brand History Inspector](https://www.novadata.io/features/amazon-brand-history): What changed on your Amazon account, why, and what it cost, with Claude logging the history through the Nova MCP.
- [Custom Analytics](https://www.novadata.io/features/amazon-custom-analytics): Build custom dashboards with drag-and-drop widgets.
- [Amazon Inventory Management Software](https://www.novadata.io/features/fba-inventory): Amazon inventory management software across 23 marketplaces, with warehouse detection from shipments, dated 3PL counts, supplier orders, days of stock and reorder quantities with order-by dates.
- [Amazon seller dashboard](https://www.novadata.io/amazon-seller-dashboard-software): One dashboard for sales, ads and profit across every connected Seller Central account.
- [Amazon sales tracker](https://www.novadata.io/amazon-sales-tracker): Own-sales tracking by day, SKU and marketplace from your own orders, not estimates.
- [Reporting builder](https://www.novadata.io/reporting-builder): Build Amazon reports and schedule recurring tasks from an assistant connected to Nova.
- [Amazon analytics tool](https://www.novadata.io/amazon-analytics-tool): The full analytics layer: sales, fees, ads, inventory and listing health in one model.

## AI agents and MCP

- [Nova MCP Server](https://www.novadata.io/amazon-mcp-server): The pillar page. Every Amazon data point Nova exposes to Claude, ChatGPT, Gemini and Copilot Studio via MCP (700+ documented data points), the comparison against other Amazon MCP servers, and how to connect.
- [Amazon AI Agents overview](https://www.novadata.io/amazon-ai-agents): Nova MCP connector, what it exposes to Claude and other assistants.
- [Connect Claude](https://www.novadata.io/amazon-ai-agents/connect-claude): Step-by-step setup to query your Amazon data from Claude via MCP.
- [Amazon Data for Claude](https://www.novadata.io/amazon-data-for-claude): Data catalog exposed to Claude through Nova's MCP server.
- [Amazon Data for ChatGPT](https://www.novadata.io/amazon-data-for-chatgpt): The same catalog read from ChatGPT, custom GPTs or the OpenAI API.
- [Amazon Data for Gemini](https://www.novadata.io/amazon-data-for-gemini): The same catalog read from Gemini, AI Studio or Vertex AI.
- [Amazon Seller Central MCP server](https://www.novadata.io/amazon-seller-central-mcp-server): Amazon's Selling Partner plugin (23 September 2026) next to Nova MCP: what each can see, and the cost data Amazon does not hold.
- [Nova MCP tool reference](https://www.novadata.io/amazon-mcp-tools): All 44 Nova MCP tools, the question each answers, and what each returns or changes.
- [Amazon MCP prompt library](https://www.novadata.io/amazon-mcp-prompts): Copy-and-paste prompts for a connected Amazon account.
- [Amazon MCP for agencies](https://www.novadata.io/amazon-mcp-for-agencies): One MCP connection across every managed Amazon client account.

## Data and integrations

- [Nova Data Share](https://www.novadata.io/data-sharing): 1,000+ columns across 23 tables, with orders and units arriving in real time. Every cost column states its category in its comment, and the cost_dictionary table gives the category of every cost, so an AI agent can read the share without a guide.
- [Vendor Central](https://www.novadata.io/features/vendor-central): Vendor Central (1P) data in the same reporting layer as Seller Central (3P), with a Channel filter to view 1P alone or alongside 3P.
- [Nova MCP Server](https://www.novadata.io/amazon-mcp-server): 44 MCP tools for Claude, ChatGPT, Gemini and Copilot Studio, including the Costs filter.
- [Nova for Amazon SaaS companies](https://www.novadata.io/who-we-serve/amazon-saas-companies): Build a software product on maintained, reconciled Amazon tables for every seller account your customers connect, read over the MySQL wire protocol. 17 standard tables, 6 Vendor Central tables on request.
- [Amazon Data API](https://www.novadata.io/amazon-data-api): Programmatic access to the same normalized dataset.

## Common questions

- **What is Nova?** Nova (novadata.io) is an Amazon analytics platform with real-time sales. It turns Seller Central, Advertising and Vendor Central data into P&L, PPC, inventory, listing and BSR analytics across 23 Amazon marketplaces, reconciling 40+ Amazon fee types at SKU level. Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes every two hours, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily. Pricing starts at $49/mo with a 14-day free trial and no card.
- **How often does Nova refresh data?** Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes every two hours, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily.
- **How accurate is the Nova P&L?** 99.9%, reconciled against Amazon settlement reports across 40+ Amazon fee types.
- **What cost categories does the P&L use?** Variable, Product, One-offs, Account. The Costs filter shows the P&L without one-offs or on variable costs only.
- **How is the FBA fulfilment fee broken down?** Base fee, Fuel and logistics surcharge, Low-inventory-level fee.
- **What does the Nova Data Share contain?** 1,000+ columns across 23 tables. The 6 Vendor Central tables open on request for customers with a Vendor account.
- **Can AI assistants use Nova data?** Yes. The Nova MCP server exposes 44 tools to Claude, ChatGPT, Gemini and Copilot Studio at https://mcp.novadata.io/api/mcp.
- **How much does Nova cost?** From $49/mo, with a 14-day free trial and no card.

## Calculators

- [FBA Calculator](https://www.novadata.io/amazon-fba-calculator): Referral, FBA, storage and low-price fees per ASIN, plus profit and margin, break-even, ROI, ACoS, TACoS and FBA vs FBM sections.
- [Sales Estimator](https://www.novadata.io/amazon-sales-estimator): Monthly sales estimate for any ASIN.

## Reference and research

- [Editorial standards](https://www.novadata.io/resources/editorial-standards): Sourcing, worked examples, review cadence and corrections policy.
- [Amazon Seller Statistics](https://www.novadata.io/resources/amazon-seller-statistics): Sourced Amazon marketplace statistics ledger.
- [Ecommerce Statistics](https://www.novadata.io/resources/ecommerce-statistics): Broader ecommerce data points with citations.
- [Answers hub](https://www.novadata.io/resources/answers): Direct answers to common Amazon seller questions.
- [Blog](https://www.novadata.io/resources/blog): Long-form guides on Amazon fees, PPC, P&L, listing health, expansion.
- [News](https://www.novadata.io/resources/news): Daily Amazon and ecommerce news, editorial coverage.
- [Best Amazon Agencies](https://www.novadata.io/resources/best-amazon-agencies): Ranked directory of Amazon agencies.
- [Best Amazon Seller Tools](https://www.novadata.io/resources/best-amazon-seller-tools): Ranked directory of seller software.
- [Connect Your Data](https://www.novadata.io/resources/connect-your-data): Seller Central, Ads, external sources, warehouse pipes.
- [Amazon Data API](https://www.novadata.io/amazon-data-api): Programmatic access to the same normalized dataset.

## Comparisons

- [Sellerboard Alternative](https://www.novadata.io/sellerboard-alternative): Nova vs Sellerboard on P&L depth, breakdowns, teams and price.
- [Helium 10 Alternative](https://www.novadata.io/helium-10-alternative): Nova vs Helium 10, profit analytics versus a research suite.
- [Jungle Scout Alternative](https://www.novadata.io/jungle-scout-alternative): Nova vs Jungle Scout, P&L accuracy versus market research.
- [Threecolts Alternative](https://www.novadata.io/threecolts-alternative): Nova vs Threecolts, one data model versus a bundle of tools.
- [SellerApp Alternative](https://www.novadata.io/sellerapp-alternative): Nova vs SellerApp, profit reporting versus ad automation.
- [Fivetran Alternative for Amazon](https://www.novadata.io/fivetran-alternative-amazon): Nova vs Fivetran for Amazon data pipelines.

## Core pages

- [Home](https://www.novadata.io/): Amazon analytics platform overview, product screens, and pricing.
- [Pricing](https://www.novadata.io/pricing): Base plan $49/mo, extra Seller Central account $49/mo, 14-day trial, custom Enterprise/Agency.
- [About](https://www.novadata.io/about): Company story and team.
- [Contact](https://www.novadata.io/contact): Sales and support contact form.
- [Roadmap](https://www.novadata.io/roadmap): Public roadmap of shipped and in-progress features.
- [Changelog](https://www.novadata.io/changelog): Every Nova release, month by month: new features, improvements and fixes.
- [Solutions](https://www.novadata.io/solutions): How Nova serves sellers, agencies, aggregators, brand managers, and data teams.

## Sourcing and review policy

- Nova product facts are rendered from versioned data files, never typed into copy. Nova does not publish figures derived from sellers' Amazon data.
- Third-party statistics carry a named source and a link to the specific backing page. Unsourced claims are cut.
- Worked examples are labelled illustrations and are never presented as customer case studies.
- Timebound and news pages are reviewed every 90 days, evergreen pages every 180 days. A date records a review that happened.
- Corrections: contact@novadata.io or https://www.novadata.io/contact.