# Nova > Nova (novadata.io) is a near real-time Amazon analytics platform. It turns Seller Central data into P&L, PPC, inventory, listing, and BSR analytics for 3,000+ sellers, brands, agencies, and aggregators across 21 Amazon marketplaces. Pricing starts at $29/mo with a 14-day free trial (no card). ## Core pages - [Home](https://www.novadata.io/): Amazon analytics platform overview, product screens, and pricing. - [Pricing](https://www.novadata.io/pricing): Base plan $29/mo, extra Seller Central account $29/mo, 14-day trial, custom Enterprise/Agency. - [About](https://www.novadata.io/about): Company story, team (Max COO, Antoine co-founder product, Matthieu CTO). - [Contact](https://www.novadata.io/contact): Sales and support contact form. - [Roadmap](https://www.novadata.io/roadmap): Public roadmap of shipped and in-progress features. - [Solutions](https://www.novadata.io/solutions): How Nova serves sellers, agencies, aggregators, brand managers, and data teams. ## Features - [Amazon P&L](https://www.novadata.io/features/amazon-fba-profit-loss): SKU-level P&L with 40+ Amazon fee types, hourly refresh, CM1/CM2/CM3, aggregated across accounts. - [FBA Cockpit](https://www.novadata.io/features/amazon-fba-cockpit): Daily command center for FBA operators. Profit, ads, inventory in one view. - [PPC Analytics](https://www.novadata.io/features/amazon-ppc-analytics): Product-level PPC spend, ACoS, TACoS, wasted spend detection. Product-level scope (no campaign-level analytics). - [Listing Health](https://www.novadata.io/features/listing-health): Diagnostic matrix flagging suppressed, stranded, and underperforming listings with severity tiers. - [Winners & Losers](https://www.novadata.io/features/winners-losers): Auto-ranked SKUs by daily profit delta. - [BSR Tracker](https://www.novadata.io/features/bsr-tracker): Best Sellers Rank trends across categories, own ASINs only. - [SQP Keyword Optimizer](https://www.novadata.io/features/sqp-keyword-optimizer): Search Query Performance analysis, keyword-level conversion. - [A/B Testing](https://www.novadata.io/features/amazon-ab-testing): Listing experiments beyond Amazon Manage Your Experiments. - [Custom Breakdowns](https://www.novadata.io/features/custom-breakdowns): Tag SKUs by brand, supplier, season, or any custom category. - [Custom Analytics](https://www.novadata.io/features/amazon-custom-analytics): Build custom dashboards with drag-and-drop widgets. - [Daily Amazon Analytics](https://www.novadata.io/features/daily-amazon-analytics): Daily trend detection for traffic, conversion, fees. - [FBA Inventory](https://www.novadata.io/features/fba-inventory): Inbound, in-stock, restock windows, aged-inventory surcharge. ## AI agents (MCP) - [Amazon AI Agents overview](https://www.novadata.io/amazon-ai-agents): Nova MCP connector, what it exposes to Claude and other assistants. - [Connect Claude](https://www.novadata.io/amazon-ai-agents/connect-claude): Step-by-step setup to query your Amazon data from Claude via MCP. - [Amazon Data for Claude](https://www.novadata.io/amazon-data-for-claude): Data catalog exposed to Claude through Nova's MCP server. - [Amazon Metrics Coverage](https://www.novadata.io/amazon-metrics-coverage): Full list of the 284 Amazon metrics Nova exposes via MCP. - [Amazon MCP for Sellers](https://www.novadata.io/amazon-mcp-for-sellers): What MCP means for Amazon sellers and how to use it. ## Calculators - [FBA Profit Calculator](https://www.novadata.io/calculate-amazon-fba-profit): Estimate fees, margins, and net profit per SKU. - [FBA Fee Calculator](https://www.novadata.io/amazon-fba-fee-calculator): Referral, FBA, storage, and low-price fees per ASIN. - [FBA Revenue Calculator](https://www.novadata.io/amazon-fba-revenue-calculator): Alternative to Amazon's own revenue calculator with COGS and PPC. - [FBA Profit Margin Calculator](https://www.novadata.io/amazon-fba-profit-margin-calculator): Contribution margin breakdown per SKU. - [FBM Calculator](https://www.novadata.io/amazon-fbm-calculator): Merchant-fulfilled cost and margin calculator. - [ACOS Calculator](https://www.novadata.io/amazon-acos-calculator): Break-even ACoS and target ACoS calculator. - [Break-Even Calculator](https://www.novadata.io/amazon-break-even-calculator): Break-even price and ROI per product. - [Sales Estimator](https://www.novadata.io/amazon-sales-estimator): Monthly sales estimate for any ASIN. - [Fees Calculator](https://www.novadata.io/amazon-fees-calculator): Full 2026 Amazon fee stack per marketplace. ## Who we serve - [FBA Sellers](https://www.novadata.io/who-we-serve/fba-sellers): Solo and multi-SKU FBA sellers. - [Amazon Agencies](https://www.novadata.io/who-we-serve/amazon-agencies): Client reporting, aggregated P&L across brands. - [Amazon Aggregators](https://www.novadata.io/who-we-serve/amazon-aggregators): Portfolio-level analytics. - [Brand Managers](https://www.novadata.io/who-we-serve/amazon-brand-managers): SKU-level brand P&L. - [Data Teams](https://www.novadata.io/who-we-serve/amazon-data-teams): Data warehouse pipes and API access. ## Data and integrations - [Connect Your Data](https://www.novadata.io/resources/connect-your-data): Seller Central, Ads, external sources, warehouse pipes. - [Data Sharing](https://www.novadata.io/data-sharing): Push normalized Amazon data into your BI stack. - [Amazon Data API](https://www.novadata.io/amazon-data-api): Programmatic access to the same normalized dataset. ## Reference and research - [Answers hub](https://www.novadata.io/resources/answers): 120 direct answers to common Amazon seller questions. - [Blog](https://www.novadata.io/resources/blog): Long-form guides on Amazon fees, PPC, P&L, listing health, expansion. - [News](https://www.novadata.io/resources/news): Daily Amazon and ecommerce news, editorial coverage. - [State of Amazon](https://www.novadata.io/resources/state-of-amazon): Monthly recap of what shifted for third-party sellers, sourced. Latest: [July 2026](https://www.novadata.io/resources/state-of-amazon/2026-07). - [Amazon Seller Statistics](https://www.novadata.io/resources/amazon-seller-statistics): Sourced Amazon marketplace statistics ledger. - [Ecommerce Statistics](https://www.novadata.io/resources/ecommerce-statistics): Broader ecommerce data points with citations. - [Best Amazon Agencies](https://www.novadata.io/resources/best-amazon-agencies): Ranked directory of Amazon agencies. - [Best Amazon Seller Tools](https://www.novadata.io/resources/best-amazon-seller-tools): Ranked directory of seller software. - [Top Amazon Influencers](https://www.novadata.io/resources/top-amazon-influencers): Curated list of Amazon seller creators. - [Partner Program](https://www.novadata.io/resources/partner-program): Technology and agency partnership details. ## Comparisons - [Sellerboard Alternative](https://www.novadata.io/sellerboard-alternative): Nova vs Sellerboard on P&L depth, breakdowns, teams and price. - [Helium 10 Alternative](https://www.novadata.io/helium-10-alternative): Nova vs Helium 10, profit analytics versus a research suite. - [Jungle Scout Alternative](https://www.novadata.io/jungle-scout-alternative): Nova vs Jungle Scout, P&L accuracy versus market research. - [Threecolts Alternative](https://www.novadata.io/threecolts-alternative): Nova vs Threecolts, one data model versus a bundle of tools. - [SellerApp Alternative](https://www.novadata.io/sellerapp-alternative): Nova vs SellerApp, profit reporting versus ad automation. - [Fivetran Alternative for Amazon](https://www.novadata.io/fivetran-alternative-amazon): Nova vs Fivetran for Amazon data pipelines. ## Optional - [Press](https://www.novadata.io/press): Press mentions and media coverage. - [Affiliates](https://www.novadata.io/affiliates): 20% recurring commission affiliate program. - [Roadmap](https://www.novadata.io/roadmap): Public product roadmap.