Amazon AI agents: setup guides and playbooks
Connect Claude, ChatGPT, Microsoft Copilot, Gemini or Grok to Nova once. Then give it a playbook and it works through your Seller Central, Vendor Central and Amazon Ads data to answer one question, like the weekly report below.
Write my weekly business report.
Net sales $48,200, down 6% on last week and up 11% on the same week last year. Net profit $7,900 at a 16.4% margin. The cutting board explains most of the drop. The knife block has 9 days of stock and nothing inbound, and one listing is suppressed. Two decisions for this week: restock the knife block and fix that listing.
What can the assistant do today?
- Read your numbers
- Profit after every Amazon fee, ad spend, stock, listings, search terms and Vendor Central purchase orders, for every account in your Nova workspaces. Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes hourly, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily.
- Edit your listings
- On Seller Central, it can change the title, bullets, description, backend keywords and product attributes. It shows you the before and after first, and nothing reaches Amazon until an Admin or Workspace owner confirms. It never changes price or stock.
- Load your costs
- It can import product costs, VAT categories, FBM costs, tags and stock settings into Nova, so profit is right before you ask about it.
- Change bids and budgets
- Coming soon. PPC management is in beta and opening to the public soon. You can already request access.
The full list of tools and data points is on the Nova MCP server page.
Which assistant does your team use?
Same server for all of them. Each guide shows the menu where you paste it.
ClaudeFree, Pro, Max, Team, Enterprise
- ChatGPTBusiness, Enterprise or Edu
Microsoft CopilotCopilot Studio access
- GrokPaid Grok plan
GeminiPersonal Google account- Custom enterprise AIIn-house assistants and agents
Coding agents, automations and Amazon's plugin
- Claude Code and CursorCoding agents
Amazon DSPChatGPT and Claude
n8nAI Agent workflows
Amazon's plugin and NovaSelling Partner plugin for Claude
- Vendor Central: Claude or ChatGPT guide.
- Amazon Ads: Claude or ChatGPT guide.
- Server URL and setup time: Connect your AI.
What do you want to ask first?
Each playbook is one prompt you paste into your assistant. It runs the checks in order and ends on what to do.
Reports
- Write your Amazon weekly business report
Compares the week with last week and last year, names what moved and why, flags stock and listing risks, and ends on the decisions to make.
- A daily Amazon brief with anomaly alerts
Every morning it reads yesterday against the same day last week, flags what moved more than usual in sales, ads, stock and listings, and says what to look at first.
- How do I automatically export Amazon sales and ad data into Google Sheets?
Designs the daily sales, ad and profit tables per product with you, then maps them to a Nova export link that Google Sheets reads every few hours.
- How can I create an Amazon performance deck for a client call quickly?
Builds a client's weekly deck from live data, one finding per slide with its comparison, and closes with three actions for the coming week.
Sales and profit
- Find out why your Amazon sales dropped
Ranks the products that lost the sales, checks traffic, conversion, price, ads and stock, and names the likeliest cause to check.
- Which Amazon products lose money after ads
Lists the products that lose money once fees, product cost and ads are counted, says what drives each loss, and what to change.
- Find out if your Amazon deals made money
Reads discount, deal fees, ads and profit per product, compares them with the weeks around the deal, and tells you which to repeat.
- Tie your Amazon P&L to your settlements
Sets the order and cash P&L side by side, explains the gap line by line, and shows what each settlement pays.
- Set up COGS and landed costs for Amazon profit
Finds the products you sell with no cost, matches your cost file to the right SKUs, previews the import, and loads it only after you approve.
Ads and search
- Find wasted PPC spend and negative keywords
Lists the search terms that spent without a sale, checks spend against break-even ACOS, and gives you the negatives to add.
- Analyze your Search Query Performance
Finds where you lose share, names the weak funnel step and checks whether your ads cover those queries.
- How do I harvest converting search terms into exact match campaigns on Amazon?
Finds the queries that convert in broad, phrase and auto targeting, drops the ones already in exact, and gives each a starting bid below break-even.
- How do I see organic vs sponsored sales per product on Amazon?
Splits each product's sales into organic and sponsored, tracks the organic share week by week, and flags where ads only replace sales you already win.
Stock and the Buy Box
- Know what to reorder before you run out
Ranks what runs out first, checks what is inbound, reads the margin behind each product and gives you the units to order.
- Find out why you lost the Buy Box
Lists the products that lost it, shows who holds it at what price, and ranks them by what the loss costs.
- How can an AI agent detect suppressed Amazon listings and tell me what to fix?
Finds removed, suppressed and not buyable listings, ranks them by sales at risk, reads Amazon's issue and previews the content fix for you to confirm.
- Can an AI agent forecast my Amazon inventory and alert me before I stock out?
Dates each product's run-out from stock, inbound, velocity and last year's season, and alerts you only when an order placed today would arrive too late.
Vendor Central
- Amazon Vendor Central purchase orders: fill rate, confirmation rate and what ships next
Reads Amazon's purchase orders, your confirmation and fill rates, what is past due, and what must ship this month.
- Amazon Vendor Central deductions: what Amazon took, what it still owes, what to dispute
Reads Amazon's payments, the deductions on them by family, the invoices Amazon short-paid, and which ones you can still dispute.
- How can AI help an Amazon Vendor Central account manager?
A weekly account review: sell-in against sell-out, what Amazon should be ordering, past due purchase orders, deductions and what to raise with your vendor manager.
Shorter prompts for one question at a time are in the Amazon MCP prompt library.