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Nova Analytics

Connect your Amazon Data to Claude

Nova MCP feeds Claude your reconciled Amazon data. Ship agents that watch margin, plan inventory and brief your team every Monday.

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Rated 4.7/5 onTrustpilot

One connector, every assistant: Claude, ChatGPT, Gemini and more.

Amazon APIs

Fragmented, schema-shifting

SP-API
Ads API
Reports API
Amazon

Amazon

SP-API + Ads API

All your Amazon data, one schema

Modeled, joined, SKU grain

Sales & Profit

Net Profit at SKU levelOrdersFeesCOGSSettlementsReturns

Advertising & Discoverability

PPC Keywords & CampaignsSearch TermsSessionsBuy BoxBSR

Catalog & Inventory

FBA InventoryListingsCatalogueSubscribe & Save
Nova

Nova

One schema, SKU grain

Build your Amazon AI agents

Custom agents, your workflows

Example agents

Profit CheckerRestock CopilotAd Spend AuditorACOS BreachCustom P&LBusiness TargetsListing Health Scanner
Claude

Claude

via Nova MCP

How to Connect

Top 1% Amazon players build on Nova

Sitruna
Big Fudge
Bosike
Waypoint
Morabella
Portstrong
GBL
Growster
Sitruna
Big Fudge
Bosike
Waypoint
Morabella
Portstrong
GBL
Growster

Give your AI assistant every Amazon number

Nova MCP: connect your Amazon data to your AI assistant
01

Connect your Business to AI

Data sources

Amazon SP-APIOrders, fees, settlements, inventory
Amazon Advertising APICampaigns, keywords, search terms
Vendor Central (1P)1P sales, POs, catalog
Proprietary DataEnrichCOGS, custom tags, FBM costs, warehouse stock, history
E-commerce channelsSoon
TikTok ShopShopifyWalmarteBay
Nova MCP500+ live data pointsConnect now

AI assistants

ClaudeDesktop, Code, web
ChatGPTConnectors & custom GPTs
GeminiMCP-capable clients

500+ metrics. Hourly refresh. 23 Amazon marketplaces.

02

Explore Data Coverage

03

Build AI-Workflows On Structured Data

Toggling the Nova connector on inside Claude.
  1. 01

    500+ key data points

  2. 02

    Most accurate data model

  3. 03

    Refreshed in near real time

  4. 04

    Lowest token consumption

  5. 05

    Available across all AI assistants

04

Put Your Amazon Store On Autopilot

Coming soon

Vote for the automation that saves you the most time, and we'll build it first.

  • Rewrites title, bullets and backend keywords from SQP, search terms and conversion, optimized on real profit.

  • Launches and steers Ads campaigns end to end, bids and budgets set on profit per click and stock level.

  • Recommends and triggers FBA restock from velocity, BSR and seasonality. Suggest mode first.

  • Repricing driven by your real margin, not only the competitor price.

  • Monitoring, alerting and reaction on hijackers and Buy Box loss.

  • The assistant drafts the answer, a human validates before it goes live.

  • Detects mis-billed Amazon fees from transaction-level data and recovers the cash.

  • Push COGS, custom tags, FBM costs and warehouse inventory back into Nova from your assistant.

  • Tell us what your biggest pain are on Amazon and we'll automate it for you.

Connect NowHow to Connect
Integrations

Connect your Agents to your Stack

Context is everything. Agents get 10x stronger when you plug them directly into your daily workflows.

Claudevia Nova MCP
SlackSlack
NotionNotion
ZapierZapier
TeamsTeams
GmailGmail
Any MCP tool
Slack
Post ACOS breach alerts to #ppc
Notion
Log weekly listing-health report
Zapier
Fan out to 6,000+ apps
Teams
Ping ops on stock-out risk
Gmail
Email daily P&L to the CFO
Any MCP tool
Bring any MCP-compatible app
Book a demo
What teams ship on Nova

Build anything your Amazon business needs

Powered by the most accurate dataset in the Amazon ecosystem.

Profit Checker

Daily SKU profit guard

Breaks down every SKU's profit to the cent and pings you when one starts bleeding.

  • Revenue, fees, ads and COGS on one waterfall
  • Names the line item killing the margin

Reads · Orders, Fees, Settlements, Ads

Runs on
Claude
Build this agent
● Live on Nova data
SKU-B0317 · last 7 days

Net profit · SKU-B0317

$0−18% WoW
Revenue$12,840
-Amazon fees$3,184
-Ads spend$2,491
-COGS$4,729
Profit alert · storage fee +38% after Q4 surcharge on SKU-B0317

Five reasons

Why Nova AI Agents are unique and unmatched

01Built for Agents

The foundation your custom Amazon Agents need.

Pre-modeled schema, sub-second responses, zero token-burn from schema discovery. Claude gets the answer in one shot through Nova MCP, so your agents act on real data instead of guessing.

See how Nova MCP powers the agent-building flow
Nova · pre-modeled layer
via Nova MCP
Claude logo

Claude

Bring your own Claude account. Nova MCP handles the data.

Also works with ChatGPT, Gemini and any MCP-ready assistant.

02Data coverage

Every Amazon metric. In one place.

Exhaustive coverage across sales, finance, inventory, ads, catalog and search intelligence. Missing a metric? We add it within 48 hours, on demand.

Modeled domains

Live in production
  • Sales & Orders5/6
  • Finance & Profit5/6
  • Inventory & FBA5/6
  • PPC & Advertising4/6
  • Catalog & Listings5/6
  • Customer & Search Intelligence4/6

100+ SP-API and Ads-API endpoints, one stable schema.

03Profit to the cent

The most accurate dataset on the market.

One year building the most accurate Amazon P&L on the market. SKU-level, settlement-reconciled, every fee accounted for. The line between a nice gadget and a system finance trusts.

300+ rules appliedPer SKU · Per day
Gross revenue$128,420.18
−Amazon fees (FBA, referral, storage)$31,847.06
−Ads spend (SP, SB, SD)$24,910.55
−COGS & inbound$40,228.92
=Net profit (to the cent)$31,433.65

Generic providers stop at aggregated totals.

04Hourly refresh

Data refreshed hourly.

Nova refreshes every hour. Competitors deliver every 24 hours. You see Amazon moves before they do.

Refresh cadence

T-1h · live
  1. 08:00
    synced
  2. 09:00
    synced
  3. 10:00
    synced
  4. 11:00
    synced
  5. 12:00
    synced
  6. 13:00
    synced
  7. 14:00
    now

23 marketplaces, every hour. Same freshness in dashboard, warehouse and agent.

05Data Enrichment

Enrich data to provide accurate context to your agents.

Tag products, add COGS, FBM fees and VAT directly inside Nova. Enrichment flows into every query, dashboard and agent automatically.

Smart tagging on Nova SKUs
COGS FIFO and period-based editor
COGS · FIFOTagsFBM costVAT

Frequently Asked Questions

Everything about shipping Amazon AI agents on Nova's data

Claude plugged into your Nova data through Nova MCP. It queries a pre-modeled schema covering 500+ metrics and answers business questions on your live Amazon data instead of a generic web index. Nova MCP reads by default; listing edits require owner activation, preview and confirmation.
Nova MCP is the bridge. It exposes Nova's pre-modeled Amazon schema (profit, ads, inventory, catalog, all reconciled) to Claude over the Model Context Protocol. Claude reads your live business context in one call, instead of hitting SP-API 8 to 20 times per question and hallucinating on fragmented data. Same Claude account, real Amazon answers.
Any assistant that speaks the Model Context Protocol. Claude is where most sellers start and where our setup guide is most detailed, but the same Nova MCP server URL also works with ChatGPT, Gemini, Cursor and other MCP-ready clients. You add it in that assistant's connectors settings.
500+ metrics across sales, orders, finances (200+ settlement items reconciled), FBA inventory, Sponsored Products, Brands and Display at the product level, listings, catalog, pricing, Buy Box, Subscribe & Save, BSR on your own ASINs. Refreshed hourly across 23 marketplaces.
Concrete use cases customers ship in days: Profit Checker (margin drops per SKU), Inventory Planner (cover days and reorder), Business Targets (weekly plan vs actuals), Custom P&L (finance-grade views), ACOS Breach (PPC guardrails), Alerting System (any threshold on any metric).
Yes. Bring your own Claude account (Claude Desktop, Claude Code, or any MCP-capable client). Nova provides the data layer and the secure MCP connection. You keep control of your prompts and agent logic.
Credentials are scoped to an isolated database dedicated to your account and can be revoked at any time. Nova MCP reads by default. Listing edits require a workspace owner to turn them on, and every edit is previewed and confirmed before it reaches Amazon. Prices and stock levels are never changed.
Most teams query live Nova data within 24 hours of connecting Amazon. A first working agent (Profit Checker, Inventory Planner, weekly brief) typically ships the same week.
Sellerboard is reported to be in closed beta as of August 2026, with no public endpoint or documentation available, so we do not state it as shipped. Nova MCP exposes its pre-modeled Amazon schema (profit, fees, PPC, FBA inventory across 23 marketplaces) to Claude today, so sellers looking for a Sellerboard MCP alternative can query live seller data from Claude now.
Yes. Helium 10 shipped an MCP connector in July 2026, gated to their top plan, with a large tool surface across keyword research, product research and rank tracking. Its profit breakdown is account level, not per SKU. Nova is the read layer for the profit question: product-level PPC spend, 40+ Amazon fee types, FBA inventory and reconciled P&L per SKU.
It depends on the job. Amazon's official Ads MCP writes to advertising but cannot see margin or stock. Research servers like SmartScout and Helium 10 read the market. For reasoning about your own profit, you want a data server wired to a model that already joins orders, fees, COGS, PPC and inventory: Nova exposes that across 23 marketplaces, in Claude today. See the full comparison at /resources/blog/best-mcp-servers-ecommerce-2026.
Connect your Amazon accounts to Nova, then follow the connect-Claude walkthrough to point Claude at your data. Book a demo if you want us to scope your first agent with you.

The rest of the Amazon MCP guide

Every page in this cluster answers a different question. Start at the pillar if you want the full picture.