What is the difference between Vendor Central and Seller Central?
Vendor Central (1P) means you sell wholesale to Amazon and Amazon sets the retail price. Seller Central (3P) means you sell directly to shoppers and keep control of price, promotions and fulfillment. The two produce different economics, which is why brands that run both need one place to compare them.
Can Nova connect a Vendor Central account?
Yes. Vendor Central support is live, out of beta. Nova supports multiple Seller Central and Vendor Central connections in one workspace, with account switching and consolidated reporting across them.
Can I report on 1P and 3P together?
Yes. Hybrid brands connect their Vendor Central and Seller Central accounts to the same Nova workspace and switch between them, or view them consolidated, without exporting anything.
Is Vendor Central data available to Claude through Nova's assistant connection?
Yes. Vendor Central data is going live now on Nova's assistant connection, so you can ask Claude, ChatGPT or Gemini about your 1P account in the same conversation as your 3P numbers.