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Amazon Vendor Central analytics for 1P and 3P brands

Vendor Central support is live in Nova. Connect your 1P account next to Seller Central and stop running the two sides of the business in separate tabs.

What is live today

Three statements we can stand behind on a demo call.

01

Vendor Central connections are live

1P support is out of beta. You connect a Vendor Central account the same way you connect a Seller Central one.

02

1P and 3P in one workspace

Nova supports multiple Seller Central and Vendor Central connections with account switching and consolidated reporting.

03

Available through the assistant

Vendor Central data is going live now on Nova's assistant connection, so Claude, ChatGPT and Gemini can answer on 1P too.

Deciding between 1P and 3P

Most brands do not choose once. They decide per ASIN, then review it against real contribution margin. That decision is easier when the 3P side is already modelled to the cent: Nova reports SKU-level profit after every Amazon fee across 21 Seller Central marketplaces, so a Vendor invite can be answered with numbers instead of instinct.

Ask your assistant about 1P

Vendor Central data is going live now on Nova's assistant connection, the one Claude, ChatGPT and Gemini use. Your 1P and 3P questions get answered in the same conversation, with no exports in between.

Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

Fantastic data share for Amazon agencies

Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.

Stephen Harris profile

Stephen Harris

Sitruna, UK agency managing 100+ Amazon accounts

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The P&L view captures everything Amazon-related

The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.

Exactly the kind of tool e-commerce needed

Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.

A great team to work with

We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.

Jessica Christensen profile

Jessica Christensen

US
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Just go for it. You won't regret it

The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.

Nova is great

Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.

Alexandr Kachurovskyi profile

Alexandr Kachurovskyi

DE
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Replaced hours of reporting with one dashboard

I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.

Jake Zaratsian profile

Jake Zaratsian

US
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Top notch customer support

The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.

Angelo Raymundo profile

Angelo Raymundo

PH
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A dependable solution for Amazon sellers

We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.

Ashish Chaudhary

IN
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A robust instrument with competitive pricing

After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.

Pavel Zadorozhnyi

ES
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Highly recommended

Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.

Nova has made tracking our Amazon profit easier

Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.

Mark Fleming

PT
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Sophisticated tools, transparent data, and responsive support

We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.

Frequently asked questions

What is the difference between Vendor Central and Seller Central?

Vendor Central (1P) means you sell wholesale to Amazon and Amazon sets the retail price. Seller Central (3P) means you sell directly to shoppers and keep control of price, promotions and fulfillment. The two produce different economics, which is why brands that run both need one place to compare them.

Can Nova connect a Vendor Central account?

Yes. Vendor Central support is live, out of beta. Nova supports multiple Seller Central and Vendor Central connections in one workspace, with account switching and consolidated reporting across them.

Can I report on 1P and 3P together?

Yes. Hybrid brands connect their Vendor Central and Seller Central accounts to the same Nova workspace and switch between them, or view them consolidated, without exporting anything.

Is Vendor Central data available to Claude through Nova's assistant connection?

Yes. Vendor Central data is going live now on Nova's assistant connection, so you can ask Claude, ChatGPT or Gemini about your 1P account in the same conversation as your 3P numbers.

See Nova on your 1P data

Walk through Vendor Central and Seller Central side by side with the team, on your own accounts.

Vendor Central connections are set up together with the Nova team.