Amazon Vendor Central analytics that end in a P&L
Vendor Central tells you what Amazon ordered. Nova shows what Amazon actually paid you after deductions, on its own or next to your Seller Central sales.
What Nova does with a Vendor Central account
- Purchase orders
- What Amazon owes
- Replenishment
- Sell-in and sell-out
- Nova AI
From purchase order to net received
Ordered, accepted, rejected, cancelled and received, with confirmation rate and fill rate. Then every deduction Amazon took, down to what actually landed.
- Purchase orders
- What Amazon owes
- Replenishment
- Sell-in and sell-out
- Nova AI
What Amazon has not paid yet
Open, queued, past due and withheld, each with a count and an amount, and the invoices and purchase orders behind them.
- Purchase orders
- What Amazon owes
- Replenishment
- Sell-in and sell-out
- Nova AI
What Amazon should be ordering
A state for every ASIN next to Amazon's own demand forecast, the confirmation rate on your recent purchase orders, and the margin Amazon makes on the item.
- Purchase orders
- What Amazon owes
- Replenishment
- Sell-in and sell-out
- Nova AI
Sell-in is not sell-out
Your books at the invoice date sit next to what Amazon shipped to shoppers. Seller Central sits on the same Channel filter, so you can look at 1P on its own or alongside 3P.
To put a specific purchase order next to what the same unit nets on Seller Central, run it through the 1P vs 3P margin calculator. It reports the break-even wholesale discount and the extra volume 1P needs to match 3P.
- Purchase orders
- What Amazon owes
- Replenishment
- Sell-in and sell-out
- Nova AI
Ask it in plain English
Each answer shows which account it opened and which basis it read: sell-in, sell-out, purchase orders or stock.
What did Amazon withhold on shortage claims last quarter, and how much settled?
Nova · Vendor Central (1P) · basis: sell-in
| Line | Amount |
|---|---|
| Shortage claims, withheld | $(4,200) |
| Shortage claims, settled | $(310) |
Illustrative values.
Which parent ASINs did Amazon order but never receive last month?
Nova · Vendor Central (1P) · basis: purchase orders
| Parent ASIN | Ordered | Received |
|---|---|---|
| Parent A | 480 | 0 |
| Parent B | 215 | 0 |
| Parent C | 96 | 0 |
Illustrative values.
Reads: Purchase orders, receipts and fill rate · Sell-in invoices and every deduction · Stock at Amazon, sellable and aged
Writes: Log a change on the event timeline · Import cost of goods · Import supplier orders
Vendor Central alone, and Vendor Central on Nova
| Vendor Central | Nova | |
|---|---|---|
| Purchase orders | Ordered and received, separate reports | One block, with fill rate |
| Deductions | Not in the same report | Named and netted in the P&L |
| Net received | Reconcile invoices by hand | A line in the P&L |
| What Amazon owes | Not in the same report | Open, past due and withheld, together |
| Weekly business review | Build it in a spreadsheet | A tab, by parent ASIN |
| Replenishment | Read the forecast report | A state per ASIN, with the forecast |
| Margin Amazon makes | A Retail Analytics metric | Net PPM next to your own margin |
| Sell-in and sell-out | Two report families | Side by side, never blended |
| Seller Central beside it | A separate console | Same workspace, one filter |
| Asking a question | Export, then a spreadsheet | Plain English, with the basis |
Vendor Central terms
Read the definitions
- Sell-in
- Revenue from the units you invoiced Amazon, recorded at the invoice date.
- Sell-out
- Revenue from the units Amazon shipped to shoppers out of its own stock.
- Fill rate
- Share of the units Amazon ordered that Amazon actually received from you.
- Confirmation rate
- Share of the units Amazon ordered that you accepted on the purchase order.
- Shortage claim
- A deduction where Amazon says it received fewer units than you invoiced.
- Price claim
- A deduction where Amazon disputes the price on one of your invoices.
- Quick-pay discount
- A discount Amazon takes in exchange for paying an invoice early.
- Net received
- What Amazon paid on your invoices after every deduction it applied.
- CRaP
- Amazon's flag for an item it cannot sell at a profit.
- Net PPM
- Net pure product margin, Amazon's own measure of what it makes on an item.
- Retail Analytics
- Amazon's reporting suite for vendors, refreshed weekly.
- P70 forecast
- One of Amazon's demand forecasts for your items, at the seventieth percentile.
Related features
See it on your own 1P account
Walk through your purchase orders, deductions and net received with the team.
