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Amazon Search Query Performance: see your share of every search

Search volume, impressions, clicks and purchases for the whole market and for you, query by query, so you know which searches are yours and which are still open.

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Amazon Search Query Performance table with market type, search volume, impression share, CTR against the market, purchase share and conversion against the market per query

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Verified 5-star reviews on Trustpilot and Reddit.

Fantastic data share for Amazon agencies

“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”

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Stephen Harris

Sitruna, UK agency managing 100+ Amazon accounts

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The P&L view captures everything Amazon-related

“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”

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Yano

Bender Brands

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Exactly the kind of tool e-commerce needed

“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”

A great team to work with

“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”

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Jessica Christensen

US
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Just go for it. You won't regret it

“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”

Nova is great

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Alexandr Kachurovskyi

DE
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Replaced hours of reporting with one dashboard

“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”

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Jake Zaratsian

US
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Top notch customer support

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Angelo Raymundo

PH
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A dependable solution for Amazon sellers

“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”

Ashish Chaudhary

IN
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A robust instrument with competitive pricing

“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”

Pavel Zadorozhnyi

ES
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Highly recommended

“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”

Nova has made tracking our Amazon profit easier

“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”

Mark Fleming

PT
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Sophisticated tools, transparent data, and responsive support

“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”

How to read Search Query Performance and Brand Analytics in Nova

  1. Over time
13 months

Watch your share move, month by month

Click any number to chart it over the last 13 months: market purchases, your purchases or your share, so a slipping query shows up before the sales report does.

Monthly purchase share on the Amazon search facial steamer over 13 months, peaking in December and rising again in August
  1. With ads
Search and ads

Your share next to what you spend on it

Campaigns, ad spend, ad orders and ACOS sit on the same row as each query's share, so an untapped search with no campaign stands out.

Search queries with market type and purchase share next to active campaigns, ad spend, ad orders, ad sales and ACOS

New to the report? Read the Search Query Performance report guide.

  1. Ask AI
Ask it instead

Ask Claude or ChatGPT where your share is slipping

Example

Which core searches lost purchase share last month?

QueryPurchase sharevs July
face steamer1.4%-0.3 pts
facial steamer professional0.4%-0.6 pts
face steamer for facial2.1%+0.4 pts

Example

Which untapped searches have no campaign?

QuerySearch volumeCampaigns
facial steamer professional5,6541 active
face steamer for facial4,1501 active
at home facial steamer1,920None

What it can read

  • Search Query Performance by query, product, market type and marketplace
  • Weekly or monthly, with like-for-like change against an earlier period
  • Ads matched to each query, next to profit and inventory

What it can write back

  • Product tags, to compare share by brand or range
  • Every write shows a preview you confirm first

Brand Analytics vs Nova SQP Keywords

Brand Analytics gives you the report. Nova turns it into share you can act on.

Brand Analytics in Seller CentralNova
Share against the marketPer report, one period at a timePer query, with change against an earlier period
Spellings of the same searchSeparate rowsGrouped into one query
Which searches matter to youNo classificationCore market, contested, untapped and more
HistoryDownload period by period13 months, charted per query
Ad spend on the same querySeparate Ads consoleSame row
Ask an AI assistantNoClaude, ChatGPT, Gemini

Amazon Search Query Performance questions

What SQP shows, who gets it, and how Nova reads it.

A Brand Analytics report that shows, for each search, the total market's impressions, clicks, cart adds and purchases next to your own, so you can see your share of that search. Amazon publishes it weekly and monthly.
Brand-registered sellers. Amazon only shares the report with brand owners, so Nova shows SQP Keywords once a brand-registered account is connected.
Your purchases on a search divided by all purchases on that search. A 6% purchase share means 6 of every 100 orders that followed that search went to you.
It reads 13 months of your share on each search: searches where you hold meaningful visibility or sales are core market, shared ground is contested, relevant searches where you barely show are untapped. Searches for your brand, competitor brands, overly broad and long-tail searches are listed separately.
Thirteen months of monthly data, and recent weeks at weekly grain. Amazon publishes weekly data about ten days after the week and monthly data a few weeks after the month.
The United States, Canada, Mexico, the United Kingdom, Germany, France, Italy and Spain.
Yes. Nova's MCP server gives Claude, ChatGPT and Gemini your SQP data by query, product, market type and marketplace, weekly or monthly, with the change against an earlier period.

Search Query Performance glossary

Read the definitions
Search Query Performance
Amazon's report of market and brand funnel metrics per search.
Search volume
How many times shoppers ran a search in the period.
Impression share
Your impressions on a search as a share of all impressions.
Click share
Your clicks on a search as a share of all clicks.
Purchase share
Your purchases on a search as a share of all purchases.
CTR vs market
Your click-through rate divided by the market's.
Core market
A search where you already hold meaningful visibility or sales.
Untapped search
A relevant search where you barely appear yet.
Brand Analytics
Amazon's reports for brand-registered sellers, including SQP.

See your share of every search

Connect a brand-registered account and your Search Query Performance lands query by query. From $49/mo. 14-day free trial, no card required.

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