Best Sellers Rank shows how a product sells compared with others in its category. Nova records it every day for each of your products and marketplaces, in the same table as your units, sessions and conversion.
Loved by Amazon sellers worldwide
Verified 5-star reviews on Trustpilot and Reddit.
Fantastic data share for Amazon agencies
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
The P&L view captures everything Amazon-related
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
Exactly the kind of tool e-commerce needed
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
A great team to work with
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
Just go for it. You won't regret it
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
Nova is great
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
Replaced hours of reporting with one dashboard
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
Top notch customer support
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
A dependable solution for Amazon sellers
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
INA robust instrument with competitive pricing
“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ESHighly recommended
“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
USNova has made tracking our Amazon profit easier
“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PTSophisticated tools, transparent data, and responsive support
“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
Each child ASIN shows its main category rank and its subcategory rank, with both category names. The subcategory compares you with closer competitors, so it is usually the more useful number to follow.
A rank opens its value in each marketplace, this week and last week, and a daily chart over 30, 90 or 180 days.
New to Best Sellers Rank? Start with how Amazon BSR works, then read rank next to profit per SKU.
Example
Which products lost the most subcategory rank this month?
| Product | Rank now | 30 days ago |
|---|---|---|
| Creatine powder | #484 | #274 |
| Vitamin B12 spray | #346 | #251 |
| Plant protein | #52 | #21 |
Example
Did the creatine powder sell less, or did the category move?
| Metric | Last week | Change |
|---|---|---|
| Units | 46 | -12% |
| Sessions | 269 | +2% |
| Conversion | 14.1% | -5.6 pts |
What it can read
What it can write back
Or start from the prompt library.
Seller Central shows the current rank on each listing. Browser extensions add history, one product page at a time.
| Seller Central | A browser extension | Nova | |
|---|---|---|---|
| Every product's rank in one table | One listing at a time | One product page at a time | Every product, every marketplace |
| Rank history | Current rank only | Yes, per product page | 30, 90 and 180 days |
| Rank next to your units, sessions and profit | No | No | Same row |
| Rank change this week against last week | No | Read off a chart | Per marketplace, with the change |
| Ask an AI assistant which ranks slipped | No | No | Claude, ChatGPT, Gemini and Copilot Studio |
Related Insights
Explore in-depth guides to get the most from this feature
Everything you need to know about tracking Best Sellers Rank and using it to gain competitive insights.
Include BSR tracking in your weekly review routine to monitor marketplace trends.
Compare the top analytics tools including BSR tracking capabilities for Amazon sellers.
Connect your Amazon account and Nova starts recording each product's rank next to its sales. From $49/mo. 14-day free trial, no card required.
Main and subcategory rank, history, and why rank and sales can move in different directions.
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