What does Amazon DSP advertising reporting show in Nova?

Every order, line item and product the DSP reports cover, with flight, budget and pacing; where the ads ran, on which device and in which country; each creative and audience segment; promoted and halo sales; and the Amazon DSP line in your P&L.

How do I connect Amazon DSP to Nova?

Connect your Amazon Ads login. Every day Nova looks for the DSP advertisers that login can read and links each one to the account it advertises. If your DSP runs from another Amazon account or through an agency, get in touch and the team links it.

How much Amazon DSP history does Nova show?

About 95 days before you connect, the most Amazon's DSP reports reach back. Line items refresh daily, and the last 15 days are read again every day, because Amazon keeps attributing conversions for 14 days.

What is the difference between ROAS and total ROAS on Amazon DSP?

ROAS divides the sales of the promoted products by DSP spend. Total ROAS divides total sales, the promoted products plus the rest of your brand (the halo), by the same spend. Both count purchases after a view or a click, over 14 days.

Does Amazon DSP spend count in TACOS?

In Nova, yes. On Seller Central accounts the Amazon DSP line sits under Advertising cost, so it counts in TACOS and net profit. It never enters PPC spend, ACOS or ROAS. The Advertising filter on the P&L and Cockpit takes DSP out for a PPC-only view.

Can I see Amazon DSP cost per ASIN?

Amazon reports DSP cost per line item, not per product. Nova's P&L spreads each line item's cost over the products it promoted, in proportion to their promoted sales, and books days with no promoted sale on the account line. It is an allocation, so Nova shows no ROAS per ASIN.

Can I ask Claude about my Amazon DSP campaigns?

Yes. Claude, ChatGPT, Gemini and Copilot Studio read your DSP through Nova's query_dsp tool at any level of the page: advertiser, order, line item, product, supply source, device, creative, audience or country. It never adds DSP figures to sponsored ads figures.

Amazon DSP advertising reporting: did it pay off?

DSP puts your brand on Prime Video, Fire TV, Twitch and the open web. Nova shows what it sold, and what it left in your profit.

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Every campaign, and whether it is on budget. Illustrative values.

How Nova reads your Amazon DSP advertising

Structure
What it sold
Delivery
Audiences
In your P&L
Nova AI

Structure

Is my DSP spending the way I planned?

Open a campaign and see its budget, how fast it is spending, how many shoppers it reached and how often. No second console to learn.

Nova DSP page: one Amazon DSP order opened into its three line items, with flight, budget, pacing, spend, impressions, purchases, reach and frequency for September 2026, illustrative values — Pacing at 100% is on schedule; 80% is a fifth behind. Illustrative values.

Structure
What it sold
Delivery
Audiences
In your P&L
Nova AI

What it sold

What did it actually sell?

Shoppers who saw your ad often buy a different product of yours. Nova shows both: the product you promoted, and the rest of your brand, counted over 14 days.

Nova DSP page at line item level, filtered on running line items: spend, promoted sales, ROAS, total sales and total ROAS, illustrative values — Total ROAS is never below ROAS: it only adds the halo. Illustrative values.

Structure
What it sold
Delivery
Audiences
In your P&L
Nova AI

Delivery and creatives

Where did shoppers see it?

Prime Video, Fire TV, Amazon's pages or the open web, on a phone or a TV. See which place, and which ad, brought buyers.

Nova DSP Delivery lens by supply source, from Amazon sites and apps, Alexa devices and Amazon Publisher Services to third-party exchanges, with spend, impressions, viewability, eCPM, detail page view rate, purchases and ROAS, illustrative values — Viewability and eCPM sit beside purchases on every row. Illustrative values.

Structure
What it sold
Delivery
Audiences
In your P&L
Nova AI

Audiences

Who did it reach?

The audiences you picked, and the ones you reached anyway. One shopper can sit in several, so the shares never add up to 100%.

Nova DSP Audiences lens, marked segments overlap and are never summed: segment, behavioral or untargeted, class, share of spend, spend, detail page views and purchases, with a total row for every line item, illustrative values — The total row is every line item, not the sum of the segments. Illustrative values.

Structure
What it sold
Delivery
Audiences
In your P&L
Nova AI

In your P&L

Did it make me money?

DSP lands in your P&L as its own line, next to fees and cost of goods. It counts in TACOS and net profit, and never muddies your PPC ACOS.

Nova P&L by week from profit before ads to net profit, with Advertising cost opened into sponsored products, sponsored brands video, sponsored brands, Amazon DSP, sponsored display and Creator Connections, beside the Advertising cost filter with PPC, Amazon DSP and Creator Connections ticked, illustrative values — Untick DSP in the Advertising filter to read the P&L your PPC manager reads. Illustrative values.

Sponsored ads keep their own lane in Amazon advertising analytics, and every other cost sits in the profit and loss.

Structure
What it sold
Delivery
Audiences
In your P&L
Nova AI

Nova AI

Ask Claude, ChatGPT, Gemini and Copilot Studio about your DSP

Ask in plain words. It keeps DSP apart from your sponsored ads.

Which DSP line items spent the most in September, and what was their Total ROAS?

Nova · list_accounts · level: lineItem

Line item	Spend	ROAS	Total ROAS
Retargeting, viewed not bought	$4,200	3.1	5.4
Prospecting, in-market	$3,600	1.2	2.6
Streaming TV, brand	$2,900	0.4	1.9

Illustrative values.

Line	Amount
Amazon DSP	$(10,700)
Net profit before DSP	$38,400
Net profit	$27,700

Reads: Orders, line items, flights and pacing · Promoted and halo sales, new-to-brand, by product · Supply, device, country, creative and audience reports

Writes: Log a DSP flight on the event timeline · Import cost of goods, so profit after DSP is right · Tag products, to read profit by brand

It never edits your DSP.

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The Amazon DSP console, and Amazon DSP on Nova

	Amazon DSP console	Nova
Cost per product	Not reported per ASIN	Spread by promoted sales
Halo sales	Reported as total sales	Beside promoted, never blended
Cost of goods and Amazon fees	Not in DSP reports	Same P&L as DSP
DSP in TACOS and net profit	Not in DSP reports	Amazon DSP line, filterable
Sponsored ads beside DSP	Unified reporting, one console	Side by side, never added
Audience report days	Counted in UTC	Flagged under the lens

Amazon DSP terms

Read the definitions

ROAS: Promoted products' sales divided by DSP spend, counting views and clicks over 14 days.
Total ROAS: Promoted plus halo sales, divided by the same DSP spend.
Halo sales: Sales of your brand's other products, bought by shoppers who saw the ad.
New-to-brand (NTB): A purchase by a shopper who had not bought your brand in 12 months.
Detail page view (DPV): A view of a promoted product's page after the ad was seen or clicked.
eCPM: DSP spend per thousand impressions served.
Viewability: Share of measurable impressions that were viewable, to the MRC standard.
Order: A DSP campaign: one budget, one flight, one objective.
Line item: A tactic inside an order, with its format, inventory, audience and bid.
Pacing: Spend against the flight schedule; 100% is on pace.