Connect Amazon DSP data to ChatGPT and Claude

To analyze Amazon DSP with ChatGPT or Claude, the assistant needs live access to your DSP orders, line items, creatives and audiences next to your sales and Sponsored ads, and Nova's MCP connector gives it that access. Connect Amazon Ads to Nova once, add Nova to your assistant, and ask what DSP spent, what it drove, and which line items, creatives or audiences worked, while DSP and PPC stay separate as Amazon reports them.

https://mcp.novadata.io/api/mcp

Before you start

Connect Amazon Ads to Nova with a login that sees the DSP advertiser. Nova finds the DSP advertisers on that connection and links each one to your Seller Central or Vendor Central account.
Add Nova to your assistant: Claude on any plan (Free allows one custom connector), ChatGPT on a Business, Enterprise or Edu workspace. Steps are in the Claude and ChatGPT guides.

What you can ask

"What did DSP spend last month, and what were promoted sales, total sales and ROAS per order?"
"Which line items are still running, and which spend without purchases?"
"Which creatives and devices bring the best detail page view rate?"
"Did the DSP flight lift sales and new-to-brand purchases for the promoted products?"

What Nova reads

Orders, line items, flights and pacing, reach and frequency by order.
Promoted and total (halo) sales, purchases, new-to-brand, detail page views, add to cart, viewability, eCPM.
Breakdowns by product, supply source, device, creative, audience and country.
In the P&L, DSP cost sits on its own "Amazon DSP" line under advertising cost.

How Nova customers use this

Real requests from Nova customers, names removed.

“Track the ASINs in our DSP test before and after launch, against the rest of the store.”
query_metrics then query_inventory then query_dsp
Inside a recurring daily dashboard run, it pulls the test ASINs' trend before and after launch, account page visits as a rest-of-store baseline, and checks with query_dsp whether DSP spend is linked yet.
“Last quarter's DSP impressions, reach and clicks, for a client funnel report.”
query_dsp then query_metrics then query_advertising
It pulled the quarter's DSP delivery to sit next to the client's new-to-brand path to conversion report.
“Did our upper-funnel DSP and streaming TV flights lift brand sales and branded search?”
list_accounts then query_metrics then query_sqp
It compared year-over-year sales per marketplace during the flights with a pre-flight baseline, then checked branded search volume over the same months.

Limits

DSP history reaches back about 95 days before the advertiser was connected, as far as Amazon keeps it.
DSP and Sponsored ads use different attribution (DSP counts views and clicks over 14 days), so Nova never adds their spend or sales together.
Nova shows no DSP ROAS per ASIN: Amazon reports no DSP cost per product.
DSP cost is not in the Vendor Central (1P) P&L yet.
A DSP account run by an agency without the brand's Amazon Ads login is not covered yet.
Nova reads DSP. It never edits it.

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