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Reporting Builder

Build Custom Amazon Reports in Seconds

One platform, every team. Manage multiple clients, align internal teams, and build executive views. Each in their own workspace.

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Nova reporting builder showing P&L page with saved view dropdown and custom metrics

Who needs Reporting Builder urgently

Amazon Agencies

You manage 10+ clients and each one expects a tailored weekly report. No more copying numbers into docs. Build per-client saved views and share them in seconds.

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Amazon Aggregators

Dozens of brands under one roof. You need unified P&L views per brand, not a single spreadsheet for the entire portfolio. One saved view per brand, instant switching.

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Brand Managers

Build high-level executive views for your board meetings. Track portfolio KPIs across all brands and marketplaces without digging into operational details.

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FBA Sellers

One view per product line, marketplace-specific filters, stakeholder-ready charts. Stop rebuilding your reports from scratch every Monday morning.

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See Nova in action

Save any combination of metrics, filters, and visualizations. Load your perfect dashboard in one click.

Save Any View

Name it, save it, reload it. One click to your UK fees breakdown or any custom report.

64+ Metrics, One Screen

Pick from revenue, fees, ad spend, unit economics, ratios. All in one selector.

Filter by Anything

Marketplace, ASIN, SKU, tags, lifecycle stage. Filters saved with every view.

Chart or Tiles, Your Call

Switch between chart trends and tile summaries. Same data, different angle.

Share Views Across Teams

Build once, share with your team. Everyone sees the same numbers, same layout.

Works on 3 Dashboards

Cockpit, P&L, and Day to Day. Each page keeps its own set of saved views.

P&L saved view with custom metrics, filters, and profitability data
Cockpit chart view showing Sales and TACoS % trends
Day-to-Day dashboard output showing Amazon UK fees breakdown with daily trends
KPI selector showing metrics table with dropdown for adding columns

64+

Selectable Metrics

Revenue, fees, unit economics, ratios, ad metrics, and more.

3

Dashboards Supported

Cockpit, Profit & Loss, and Day to Day.

Saved Views

Create unlimited views. No restrictions, no extra cost.

Build your weekly reports in minutes, not hours

Save your view once. Load it every Monday. Same metrics, same filters, same layout. Zero setup time.

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Nova Saved Views vs spreadsheets vs Seller Central

Three approaches to Amazon reporting. Only one saves your configuration permanently.

CapabilitySpreadsheetSeller CentralNova Saved Views
Metrics availableManual entryFixed reports64+ selectable
Saved configurationsFile per reportNoneUnlimited saved views
Filter persistenceManualResets on navigateSaved permanently
Team-specific viewsSeparate filesNot possiblePer-user views
Report generation time1-2 hoursN/AOne click
Cross-marketplaceSeparate sheetsOne at a timeCombined or filtered

How it works

Three steps to your perfect dashboard. Under 60 seconds.

1

Set Up Your View

Pick your metrics, set filters (marketplace, ASIN, custom breakdowns), choose chart or tile view, select your time period.

2

Save It

Click 'Save View', name it something useful like 'PPC Daily' or 'EU P&L'. It's in your dropdown instantly.

3

Load Anytime

Open the dropdown, click your view. Everything loads in one click. No rebuilding. No reconfiguring.

Who uses Nova's reporting builder?

Agencies

Amazon Agencies

Client reports in minutes

  • Per-client saved views across all dashboards
  • Share views with your team or keep them private
  • No more manual exports or copy-pasting into docs
  • Unlimited views across all client accounts
Built for agencies

Enterprise

Enterprise & Aggregators

Many teams, one tool

  • Finance tracks margins. Marketing tracks ROAS. Ops tracks fees.
  • Brand-level views for portfolio-wide clarity
  • Custom breakdown filters for each team's needs
  • Unified reporting across all marketplaces
Built for enterprise

Brand

Brand Managers

Your board-ready command center

  • High-level portfolio views across all brands
  • Executive dashboards with the KPIs that matter
  • One-click updates before every board meeting
  • Track performance trends without the operational noise
Built for brand managers

Saved Views work on top of all Nova features. See our P&L Analytics, Cockpit, Day to Day, Custom Breakdowns, and PPC Analytics.

Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

The P&L view captures everything Amazon-related

The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.

Yano profile

Yano

🇺🇸
Read on Reddit

Just go for it. You won't regret it

The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.

Josh Grillo profile

Josh Grillo

🇺🇸
Read on Trustpilot

Exactly the kind of tool e-commerce needed

Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.

Steve H profile

Steve H

🇬🇧
Read on Trustpilot

A great team to work with

We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.

Jessica Christensen profile

Jessica Christensen

🇺🇸
Read on Trustpilot

Nova is great

Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.

Alexandr Kachurovskyi profile

Alexandr Kachurovskyi

🇩🇪
Read on Trustpilot

Replaced hours of reporting with one dashboard

I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.

Jake Zaratsian profile

Jake Zaratsian

🇺🇸
Read on Trustpilot

Top notch customer support

The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.

Angelo Raymundo profile

Angelo Raymundo

🇵🇭
Read on Trustpilot

A dependable solution for Amazon sellers

We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.

Ashish Chaudhary

🇮🇳
Read on Trustpilot

A robust instrument with competitive pricing

After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.

Pavel Zadorozhnyi

🇪🇸
Read on Trustpilot

Highly recommended

Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.

Nimrod

🇺🇸
Read on Trustpilot

What Is an Amazon Reporting Builder?

An Amazon reporting builder is a tool that lets sellers create custom reports by selecting their own metrics, filters, and visualizations. Instead of being limited to a fixed dashboard layout, you choose exactly what data appears and how it's displayed.

The best reporting builders go beyond simple metric selection. They let you save entire view configurations (metrics, filters, time periods, visualization types) so you can reload them instantly. This eliminates the daily friction of navigating to the right page, setting the right filters, and selecting the right metrics.

Nova's reporting builder supports 64+ metrics across three dashboards (Cockpit, P&L, Day to Day), with filters for marketplace, ASIN, SKU, and custom breakdowns. Views can be saved and loaded in one click. There's no limit to the number of views you can create.

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
Start 14-day free trial
  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees

Reporting Builder: FAQ

Everything you need to know about building custom Amazon reports.

An Amazon reporting builder lets you create custom reports by choosing your own metrics, filters, and visualizations. Instead of rigid, one-size-fits-all dashboards, you build the exact view you need and save it for instant access.
Nova offers 64+ metrics covering Revenue, Ad Spend, Profit, all Amazon fee types, Unit Economics (e.g., Referral Fee / Unit), and Ratios (e.g., FBA Fee %). You can combine any of these in a single view.
Saved Views are available on three pages: Cockpit (your daily command center), Profit & Loss (deep profitability analysis), and Day to Day (daily trend tracking). Each page supports its own set of saved views.
Yes. Every saved view can include active filters for Marketplace, ASIN, SKU, or any Custom Breakdown you've created (like brand, lifecycle stage, or price tier). Filters are saved as part of the view.
Yes. Each user can create their own saved views tailored to their role. A PPC manager might save ad-focused views while a finance lead saves profitability views. No two workspaces look the same.
Set up your preferred metrics, filters, visualization type (chart or tiles), and time period on any supported page. Click 'Save View', give it a name, and it's instantly accessible from the dropdown. One click to load it anytime.
No. You can create unlimited saved views across all supported pages. Build as many as you need for different use cases, clients, or reporting workflows.
Nova starts at $29 per month with annual billing and includes a 14-day free trial. All plans include Saved Views, 64+ metrics, and custom breakdowns. No credit card required to start.

Your Data, Your Way. Build Your First View.

64+ metrics. Unlimited saved views. No two workspaces look the same. Start free today.

Try for Free