A good ACOS can still lose money. Nova sets every campaign against its break-even ACOS and profit, built from your real fees and costs.
Loved by Amazon sellers worldwide
Verified 5-star reviews on Trustpilot and Reddit.
Fantastic data share for Amazon agencies
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
The P&L view captures everything Amazon-related
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
Exactly the kind of tool e-commerce needed
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
A great team to work with
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
Just go for it. You won't regret it
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
Nova is great
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
Replaced hours of reporting with one dashboard
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
Top notch customer support
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
A dependable solution for Amazon sellers
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
INA robust instrument with competitive pricing
“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ESHighly recommended
“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
USNova has made tracking our Amazon profit easier
“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PTSophisticated tools, transparent data, and responsive support
“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
Every search term with the target that triggered it, its match type, clicks, spend, sales and ACOS, and whether you already negated it.
Every SKU shows organic sales, PPC sales, PPC spend, TACOS and net profit, with the change against the previous period.
Break-even ACOS is your margin before advertising: how to calculate it. For the difference between the two ratios, see ACOS vs TACOS.
Example
Which campaigns ran above break-even ACOS last month?
| Campaign | ACOS | Break-even |
|---|---|---|
| Vitamin B12 | 172% | 54.0% |
| Greens powders | 158% | 62.3% |
| Protein powders | 110% | 59.1% |
Example
Which search terms took 10 clicks or more without an order?
| Search term | Clicks | Orders |
|---|---|---|
| protein powder bulk | 38 | 0 |
| b12 gummies | 22 | 0 |
| keto protein shake | 17 | 0 |
What it can read
What it can write back
Coming soonComing soon: adjust bids and manage campaigns from your AI assistant.
Or start from the prompt library.
The console and bid tools optimise ACOS. Nova shows what each ad leaves after fees and cost of goods.
| Amazon Ads console | A bid automation tool | Nova | |
|---|---|---|---|
| Break-even ACOS per campaign and product | No | A target ACOS you set | From your fees and costs |
| Profit after ads | No | Varies by tool | Per campaign, target and SKU |
| Organic and ad sales per SKU | Ad sales only | Varies by tool | Same row, with TACOS |
| Search terms that spend without sales | Report download | Yes | Yes, with negation status |
| Automated bid changes | Rules and suggestions | Yes, the core product | Coming soon, from your AI assistant |
| Ask an AI assistant about your ads | No | Varies by tool | Claude, ChatGPT, Gemini |
Break-even ACOS, wasted spend, and what Nova does with your ads data.
They talk about Nova
Related Insights
Explore in-depth guides to get the most from this feature
Work out the highest ACOS each product can carry before an ad sale starts losing money.
Learn how to measure the true return on investment for your Amazon PPC campaigns at the product level.
Separate ad-attributed sales from organic ones and read TACOS the way it was meant to be read.
Connect Amazon Ads and every campaign lands next to its break-even ACOS and profit. From $49/mo. 14-day free trial, no card required.
