Nova Analytics

Lightspeed, Accurate Analytics for Amazon Sellers

Track profit, PPC, and 200+ KPIs in near real-time.

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Rated 4.9/5 · 14-day free trial
Nova Seller Cockpit dashboard showing multi-brand Amazon analytics overview

Why sellers switch to Nova

99.8%

Profit accuracy

30 min

Data refresh

200+

Amazon metrics

SellerX
Big Fudge
Bosike
Sun Ninja
Morabella
Portstrong
GBL
Growster
SellerX
Big Fudge
Bosike
Sun Ninja
Morabella
Portstrong
GBL
Growster

Start dominating Amazon. Today.

The growth engine powering the best Amazon sellers, brands and agencies.

Action Tracker showing business actions synced to performance metrics

Top 1% Amazon players are already using Nova

Thomas Metzler profile

Thomas Metzler

Owner, Supplement Hub

"The one tool e-commerce teams need to perform in 2026. The level of customization is next level, I had never seen my data that way. The data accuracy is spot-on, and the lightspeed interface saves me an hour every day."
Josh Grillo profile

Josh Grillo

Agency Owner

"Just go for it. You won't regret it! The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over! They're very communicative and collaborative to help make the platform as helpful as possible to their users." Read on Trustpilot →
Yano profile

Yano

Operations Lead, Benber Brands

"The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation." Read on Reddit →

21 Supported Marketplaces

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Everything you need to run and grow on Amazon

From your first SKU to hundreds of accounts across 21 marketplaces. One platform that scales with you.

Nova unified view of multiple Amazon Seller Central accounts in one dashboard

All your Amazon data, unified in one place

Nova events and action tracker for monitoring Amazon business changes across all accounts

Track every single move on Amazon.

Nova multi-account P&L dashboard with monthly breakdown

Control Net Profit to the cent

Units
Sales
Orders
Avg. Price
Avg. Price After Discount
Returned units
Returned units %
Net Sales
Gross Profit
Refunds
ACOS %
PPC Sales
PPC Spend
TACoS %
Impressions
Clicks
CTR
CPC
PPC Orders
ROAS
Sponsored Products
Sponsored Brands
Sponsored Brands Video
Sessions
Conv. %
Buy Box %
Active subscriptions
Sales Save & Subscribe
COGS
Amazon Fees Total
Advertising Costs
Discounts
FBA fulfillment fee
Referral fee
FBA storage fee
FBA inbound transportation fee
FBA removal fee
Subscription fee
Other fees
Shipping costs
Promo costs
Net sales / Unit
CM1 / Unit
CM2 / Unit
CM3 / Unit
COGS / Unit
Amazon Fees / Unit
Advertising Cost / Unit
Discount / Unit
FBA fee / Unit
Referral fee / Unit
Storage fee / Unit
Inbound fee / Unit
Gross Profit / Unit
Revenue / Unit
Refund / Unit
Return rate / Unit
Avg. Selling Price
COGS %
Amazon Fees %
Ad Spend %
Discount %
FBA fee %
Referral fee %
Storage fee %
Inbound fee %
Margin %
CM1 %
CM2 %
CM3 %
Promo %
Shipping %
Other fees %
Return rate %
Showing 74 of 74 metrics

The metrics that matter, organized the way you work

Pick your KPIs, build custom views per brand, and focus on the numbers that drive your next move.

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Nova invite client panel with granular account access, profit metric hiding, and page-level permissions

Built-in team and client collaboration

Six reasons sellers switch to Nova

What 2,000+ Amazon sellers discovered after switching.

01

A toolstack that works together

The toolstack built for modern sellers to crush it on Amazon. A/B testing, custom analytics, before/after performance tracking, P&L, and performance drivers. All in one place.

02

Accuracy down to the cent

200+ cost lines synced automatically into a financial P&L. 99.8% accuracy. No spreadsheets.

03

Hourly, not yesterday

Hourly data refreshes across 21 marketplaces. React to what's happening now, not what happened last night.

04

Lightspeed analytics

Filter, sort, and drill into thousands of SKUs instantly. No spinners, no frozen tabs. The fastest Amazon analytics interface on the market. Period.

05

200+ metrics, one screen

Revenue, ad spend, BSR, conversions, margins, and 200+ more. One screen, filterable in seconds.

06

Your data, your way

Slice performance by brand, lifecycle stage, manager, or any dimension you invent. Build the exact views your business needs. No two Nova dashboards look the same.

For Agencies and data driven sellers

Nova now fully automates your Amazon reportings

Keep your workflow. Lose the manual work. Never download a Seller Central report again. Explore the reporting tool.

1

Connect all your brands

Link every Seller Central account in minutes.

2

Create your data export

Name it. Pick the grain, period, accounts, metrics. Hit create.

3

Plug the URL. You're done.

Use your unique URL to auto-refresh data in Google Sheets, Excel, BI tools, or any script.

Zero switching cost

Your data history comes with you

Years of margins, trends, COGS entries. We get it. So we killed the switching cost.

1

Share

Give us access to your current tool, or export a CSV. That's all you do.

2

We ingest

Our team maps every field, handles date formats, currencies, and fee categories. You don't touch a spreadsheet.

3

You start complete

Day one on Nova, your full history is live. Orders, fees, ad spend, COGS. Everything.

We support migrations from every major Amazon analytics platform, plus any CSV export. Your history is too valuable to leave behind.

See how migration works

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
Start 14-day free trial
  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees

About Nova Analytics

Common questions about our Amazon analytics platform

Nova Analytics is a near real-time analytics platform designed specifically for Amazon FBA sellers, brands, and agencies. Our platform provides comprehensive business intelligence including profit tracking, advertising performance monitoring, and market insights. Amazon sellers often search for 'Nova Amazon' or 'Nova Data' when looking for our analytics solution.
Nova connects directly to your Amazon Seller Central and Advertising Console accounts to provide near real-time data updates hourly. We track all Amazon fees, PPC spend, COGS, and expenses to deliver 99.8% accurate profit calculations across all your marketplaces.
Nova stands out with near real-time data updates (hourly vs 24-48 hours), 99.8% profit accuracy, and lightning-fast performance. Built by Amazon sellers for Amazon sellers, Nova offers unique features like smart product tagging, A/B testing with statistical significance, and custom analytics that other platforms don't provide.
Yes. Nova is perfect for agencies and aggregators managing multiple Amazon accounts. The platform supports multiple Seller Central connections with organized account switching, consolidated reporting, data exports, and dedicated account management.
Nova tracks 200+ Amazon KPIs including sales, profit margins, PPC performance, and all Amazon fees. The platform automatically generates profit and loss statements and provides near real-time product-level analytics.
No. Give us access to your current tool or share your data exports and our team handles the rest. You start Nova with your full history intact on Day 1. No data loss, no manual work.
Setup is straightforward. Connect your Amazon Seller Central account, add your COGS, and you're ready to go. Nova starts pulling your data automatically and your dashboard populates as soon as the first sync completes.
Your data is encrypted in transit and at rest. Nova uses read-only API access to your Amazon accounts, meaning we can never modify your listings, inventory, or campaigns. We don't sell or share your data with anyone.
Yes. Nova supports all 21 Amazon marketplaces globally, including North America, Europe, Japan, Australia, and more. You can manage and analyze performance across all your marketplaces from a single unified dashboard.
Nova offers plans starting at $29 per month with a 14-day free trial on every plan. No credit card required to start. Visit our pricing page for full details on what each plan includes.

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