Live sales the moment they happen, every Amazon fee on its own line, full PPC and DSP visibility.
Why brands switch to Nova
99.9%
Profit accuracy
Real-time sales
Orders and units
700+
Amazon metrics
Sell to Amazon, on Amazon, or both. Nova runs your 1P and 3P business in one place.
3PSeller Central
1PVendor Central
Josh Grillo, Founder, Sell Through, on replacing once-a-day dashboards and running client analysis inside Claude.
Watch the full story
Jake Zaratsian, Amazon advertising consultant, Zaratsian, on weekly P&L by brand, parent and SKU, and tracking every change on the graph.
Watch the full storySearch the 700+ data points Nova keeps in sync, from net profit to search-term ACOS.
Sales and profit58 data points
The average value of an order. This is calculated as total sales divided by orders.
averageOrderValueThe average price of a unit sold. This is calculated as total sales divided by units
itemValueThe percentage of units where your offer won the Buy Box, weighted by units sold
buyBoxPercentageThe percentage of sessions that result in at least one unit being ordered.
conversionRateThe amount customers paid for gift wrapping.
giftwrapSalesthe revenue you keep from sales after subtracting promotions, VAT, refunds, and chargebacks.
netSalesnet sales divided by units sold
netSalesPerUnitproducts the customer actually kept - Units minus Refunded Units.
netUnitsThe number of different products included in customer orders, regardless of how many units of each product were bought.
ordersRevenue that does not come from the product itself, such as shipping and gift wrap.
otherSalesThe total number of times your product detail pages were viewed by customers (B2C traffic).
pageViewsB2cThe revenue from product sales only - calculated as item price multiplied by units ordered. Excludes shipping and gift wrap revenue, which are tracked separately as Other Sales.
salespercentage of total sales from Subscribe & Save
salesPenetrationThe number of unique visits to your product detail pages or store within a selected time period.
sessionsThe amount customers paid for shipping on their orders.
shippingSalestotal revenue including product sales, shipping and giftwrap
totalSalestotal number of units sold
unitsventilation ratio used for cost allocation across child ASINs
weightThe number of units given away through the Amazon Vine programme. Derived from the same orders as Units, so it is always a subset of them.
vineUnitsthe date of the product's first sale (the earliest day it had sold units or product sales); null if it has never sold. Use it to date a launch or measure a product's age.
firstSaleDatepercentage of net sales spent on advertising costs
marketingCostMarginpercentage of net sales spent on total Amazon fees
totalAmazonFeesMarginpercentage of net sales spent on COGS
cogsMarginpercentage of net sales spent on coupon performance fees
couponPerformanceFeeMarginpercentage of net sales spent on deal participation fees
dealParticipationFeeMarginpercentage of net sales spent on disposal fees
fbaDisposalFeeMarginpercentage of net sales spent on FBA fulfillment fees
fbaFulfillmentFeeMarginpercentage of net sales spent on inbound transportation
fbaInboundTransportationFeeMarginpercentage of net sales spent on long-term storage fees
fbaLongTermStorageFeeMarginpercentage of net sales spent on removal fees
fbaRemovalFeeMarginpercentage of net sales spent on FBA storage fees
fbaStorageFeeMarginalso referred to as Gross Margin %, it shows the percentage of net sales remaining after subtracting cost of goods sold (COGS). It is calculated as (net sales - COGS) / net sales
grossProfitMarginalso referred to as Gross Margin, it is the revenue remaining after subtracting cost of goods sold (COGS) from net sales. It is calculated as net (sales - COGS).
grossProfitgross profit divided by units sold
grossProfitPerUnitthe percentage of net sales remaining after subtracting cost of goods sold (COGS) and Amazon fees.
contributionMargin2Marginthe percentage of net sales remaining after subtracting all costs.
netProfitMarginthe revenue remaining after subtracting all costs from net sales
netProfitnet profit divided by units sold
netProfitPerUnitpercentage of sales you keep after subtracting promotions, VAT, refunds, and chargebacks. It is calculated as (net sales / sales).
netSalesMarginthe revenue remaining after subtracting cost of goods sold (COGS) and Amazon fees from net sales.
contributionMargin2profit before ads divided by units sold
contributionMargin2PerUnitpercentage of net sales spent on referral fees
commissionFeeMarginthe inventory cost of units Amazon sold to a liquidator, charged where that cost had not already been expensed - netted against your non-sellable customer returns.
liquidationCostOfGoodsthe inventory cost of units destroyed by Amazon at your request, charged only where that cost had not already been expensed - destructions are netted against your non-sellable customer returns (whose cost stayed expensed at the sale), so nothing is counted twice.
disposalCostOfGoodsNet sales minus variable costs: what your sales leave before the costs of carrying and advertising the product.
contributionMarginContribution margin as a share of net sales.
contributionMarginMarginNet profit before the account costs: contribution margin minus product costs, one-offs and advertising.
productProfitProduct profit as a share of net.
productProfitMarginthe total amount spent on Amazon advertising, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
marketingCostthe cost incurred by the merchant to store, pick, pack, and deliver the product directly to the customer.
fbmCostthe total number of order items (each distinct product in an order counts as one)
orderItemsfee charged when an order is cancelled
orderCancellationChargetotal advertising costs divided by units sold
marketingCostPerUnitseller reward credits from the SERRAC program
serracSellerRewardsponsored products cost allocated from ScaleInsights
allocatedScaleinsightsSpCostshipping handling fee for preparing/processing shipment
shippingHbtotal shipping price charged to customers
shippingPricefee when a return shipping label is purchased
shippingLabelPurchaseReturn763 documented metrics, fields and cost inputs
They talk about Nova
nova_share
1,000+ columns across 23 tablesReal-time salesEnriched with your costs and taxes
The most advanced Amazon connector: broadest coverage, freshest numbers, low-token structured tables. Ask, get the answer, act.
40+ Amazon fee types and your own costs auto-synced into your P&L. 99.9% accuracy, no spreadsheets.
Real-time sales across 23 marketplaces. Orders and units arrive within seconds; recent sales are estimated until confirmed.
Ask your assistant, then open Nova to act. AI-first analytics plus the most flexible Amazon app. Nothing else gives you both.
P&L, PPC, SQP, inventory, listing health, BSR. One model for the Nova app and your AI assistant.
Slice performance by brand, lifecycle, manager, or any dimension you invent. No two Nova dashboards look the same.
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Fantastic data share for Amazon agencies
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
The P&L view captures everything Amazon-related
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
Exactly the kind of tool e-commerce needed
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
A great team to work with
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
Just go for it. You won't regret it
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
Nova is great
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
Replaced hours of reporting with one dashboard
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
Top notch customer support
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
A dependable solution for Amazon sellers
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
INA robust instrument with competitive pricing
“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ESHighly recommended
“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
USNova has made tracking our Amazon profit easier
“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PTSophisticated tools, transparent data, and responsive support
“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
