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Connect Amazon Ads to Claude

To connect Amazon Ads to Claude, connect the Amazon login that manages your campaigns to Nova, then add https://mcp.novadata.io/api/mcp as a custom connector in Claude and sign in to Nova. Claude can then read Sponsored Products, Sponsored Brands, Sponsored Display, search terms and DSP next to your profit and stock. Nova reads your ads and does not change them.

  • Amazon Ads
  • Read only
https://mcp.novadata.io/api/mcp
Example
Claude

Which campaigns spent the most last month with no sales?

NUsed Nova

Three campaigns spent with no sales. The largest targets a product already below break-even ACOS.

Ask anything

What you need before you start

  • A Seller Central or Vendor Central account in Nova.
  • A Nova Admin to connect or re-authorize Amazon Ads.
  • The Amazon login that manages the account's campaigns.
  • One Amazon Ads connection per Amazon account.

Part 1: connect Amazon Ads to Nova

  1. 1Start from Nova

    In Settings, Organization, Amazon connections, open the account's menu and choose Connect Amazon Ads.

  2. 2Sign in with the login that manages the campaigns

    Amazon opens your region's sign-in page.

  3. 3Grant the Amazon Ads API permission

    Nova uses advertising::campaign_management to read, and does not change bids, budgets or campaigns.

  4. 4Nova checks your Ads profiles, then loads history

    If no profile belongs to the account, the connection is refused and any previous one is kept.

Sign-in pages and first setup

www.amazon.com for North America, eu.account.amazon.com for Europe, apac.account.amazon.com for the Far East. During first setup, choose Connect at the Advertising Integration step.

Why Amazon asks for campaign management

advertising::campaign_management is the only permission the Ads API offers. Nova has no feature that changes your bids, budgets or campaigns.

What loads, and how fresh it is

2 months of Sponsored Products, Sponsored Display and search terms, and the 60 days Amazon keeps for Sponsored Brands. DSP advertisers your login can see are found through the same connection. Ad spend refreshes hourly and search term data three times a day. Nova re-reads the last 8 days every day and the last 30 days every Sunday, so read a day's ACOS as settled after about two weeks.

Attribution

Attribution matches Campaign Manager: Sponsored Products is 7 days after a click on Seller Central and 14 days on Vendor Central; Sponsored Brands and Sponsored Display are 14 days. Nova also keeps a 14-day figure for each, to compare them like for like.

Vendor Central ads

Vendor Ads profiles differ from seller ones, and connect from the Vendor Central account. Margin figures such as break-even ACOS are not served on Vendor Central, because Amazon attributes 1P ad sales at its retail price. See the Vendor Central guide.

Several accounts and status messages

If the same login sees other Seller Central accounts of your organization with no Ads connection yet, Nova attaches it to them too; an account with its own Ads connection keeps it. Not connected: connect Amazon Ads from the account's menu. Connected but no data: re-authorize with the login that manages its campaigns, or give it Campaign Manager in Seller Central, Settings, User Permissions. Authorization expired: re-authorize from the account's menu. Collection paused: contact support.

Part 2: add Nova to ClaudeAbout 2 minutes

  1. 5Open Customize > Connectors

    Open Customize > ConnectorsTeam or Enterprise Owner? Organization settings
    Claude
    • Styles
    • Skills
    • Connectors

    Customize

    Add custom connector

  2. 6Paste the Nova URL, choose Sign in now, then Add

    Leave OAuth client on Use Claude's published identity, or Register automatically.

    Claude

    Add custom connector

    Name

    Nova

    MCP server URL

    https://mcp.novadata.io/api/mcp

    Authentication

    Sign in now

    OAuth client

    Use Claude's published identity
    Add

  3. 7Sign in to Nova

    Claude
    N

    Sign in to Nova

    Claude will read the Amazon accounts of your Nova workspaces.

    Allow

  4. 8Turn Nova on in a chat

    Click +, then Connectors, and toggle Nova on.

    Claude

    Which campaigns spent the most last month with no sales?

    NUsed Nova

    Three campaigns spent with no sales. The largest targets a product already below break-even ACOS.

    NovaAsk anything

Claude Code

claude mcp add --transport http nova https://mcp.novadata.io/api/mcp

What can you ask Claude about your Amazon Ads?

  • Compare ACOS by ad product last month on a 14-day window, and list the campaigns that spent more than $100 with no sales.
  • Find search terms from the last 30 days with at least 6 clicks and zero orders, ranked by spend. Leave out the ones already negated.
  • Show my TACOS by month for the last 6 months, alongside net sales and ad spend.
  • Which campaigns spent the most with no sales, and what is the break-even ACOS on the products behind them?

What Nova reads, and what it will not do

Reads

  • Sponsored Products, Brands and Display reports, as Amazon publishes them.
  • Today's spend through Amazon Marketing Stream.
  • Budget usage, impression share and DSP reports.
  • Ad cost in your P&L, with TACOS, next to fees, COGS and stock.

Will not do

  • Change bids, budgets, negatives or campaigns (PPC actions: coming soon).
  • Read Amazon Marketing Cloud.
  • Invent reports Amazon does not publish, like Sponsored Display search terms.
  • Count view-through sales on Sponsored Display.

PPC data docs

Questions

Do I need a Seller Central account?

Nova attaches Amazon Ads to a Seller Central or Vendor Central account, so you need one of them.

Should I use Amazon's Ads MCP instead?

Amazon Ads MCP does not see your COGS, fees or stock, so it cannot tell you what a campaign earned. Nova can. PPC management is in beta and opening to the public soon. You can already request access.

Does it cover DSP?

Yes, through the same connection: Nova reads 8 DSP reports every day, about 95 days back. DSP cost lands in the P&L and TACOS, and stays out of PPC spend, ACOS and ROAS.

How far back does ad history go?

2 months at connection, and 60 days for Sponsored Brands. Older spend, up to about 15 months, can be imported from the Ads console exports.

Advertising data is missing for a country.

Give the login Campaign Manager on that marketplace. Nova picks up the change within a day.

My login is refused.

It sees no Ads profile for that account. Sign in with the login that manages its campaigns.

Which Claude plans work?

Free, Pro, Max, Team and Enterprise. The Free plan allows one custom connector.

How does it work on Claude Team or Enterprise?

An Owner adds Nova in Organization settings > Connectors (Add > Custom > Web). Each member then opens Customize > Connectors, finds Nova with the Custom label and clicks Connect.

Related:Connect Seller Central to ClaudeConnect Vendor Central to ClaudeConnect Amazon Ads to ChatGPT

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