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Nova Analytics

For agencies and multi-account operators

Be the Amazon agency that runs on AI, not the one that talks about it

Connect the Nova MCP once and your assistant can answer for every account you manage. Ask which client lost margin last week and get the number, the driver and the SKUs behind it, after every Amazon fee.

Monday reporting stops being a morning of logins and exports. Your team spends it on the calls that keep the retainer.

1
session, every client
0
exports to reconcile
21
marketplaces
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Josh Grillo, Founder of Sell Through, on running client reporting through the Nova MCP

500+

data points it can answer from

281

metric keys, no SQL

40+

Amazon fee types already joined

24 mo

history to compare against

The agency that talks about AI, and the one that runs on it

Same client list, very different Monday.

Talks about AI

  • AI is a slide in the new business deck
  • Monday still starts with one login per client
  • Updates report sales, because margin takes too long
  • Portfolio questions never get asked out loud

Runs on AI

  • Client questions answered in the chat the team already has open
  • Net profit per client, fees and COGS already joined
  • The worst mover of the week found before the client calls
  • Cross-client comparisons in one question

Connect one client account this afternoon and ask what the portfolio actually made.

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Every reporting need, one connection

Whatever the client asks about, it is already in there.

Profit, ads, search demand and stock, across every client account, answered from the same connection. No export, no second tool, no "we do not track that".

"What did we actually make?"

Net profit per client, per SKU, with 40+ fee types and COGS already joined.

query_metrics

"Is the ad spend working?"

PPC from campaign to search term, spend read against the sales it drives.

query_advertising, query_search_terms

"Where is demand going?"

Search Query Performance: what shoppers type, the market's volume, and the client's slice of it.

query_sqp

"What runs out first?"

Inventory levels and days of cover across the whole portfolio.

query_inventory

"Why did the listing drop?"

Listing health and Buy Box signals, flagged before the client notices.

query_listing_health

"Are we winning the category?"

Best Sellers Rank tracked on the client's own ASINs, over time.

query_bsr

14 tools. 500+ documented data points. 21 marketplaces. See the full data library.

And the scope still holds: name the client in the question and every answer stays inside that client's account.

Four questions, four answers, before the first call of the week

Typed in plain language, returned as rows the account manager pastes straight into the client update. Figures shown are illustrative.

Net profit per client last month, worst first.

query_metrics1 call
ClientNet salesNet profit
Baseline Goods$212,400-$3,120
Kestrel$96,150$8,940
Northline$182,400$24,860

Which client lost the most margin week over week?

find_moversranked server-side
ClientChangeMain driver
Baseline Goods-$6,410Refund rate
Kestrel-$1,180Ad spend
Northline+$2,340Organic units

Where is ad spend running ahead of units for this client?

query_advertisingcampaign to keyword
CampaignSpendACoS
SP Auto Core$4,12061%
SP Exact Brand$2,86018%
SP Broad Range$1,94044%

Which SKUs run out first across the whole portfolio?

query_inventorysorted by cover
SKUClientDays cover
NL-4402Northline9
KS-1180Kestrel14
BG-0071Baseline Goods21

Example answers. Figures shown are illustrative, the shape of the response is not.

Why the number holds up when the client questions it

01Data coverageNova

Nova MCP

SP-API, Ads, Search Query Performance, search terms, inventory, listing health, BSR. Vendor Central in beta

Typical Amazon MCP connector: Broad API coverage, served as tables rather than decisions

02Data accuracyNova

Nova MCP

99.8% guaranteed. 370 Amazon transaction lines reconciled into 154 P&L lines

Typical Amazon MCP connector: Clean API copies. Fee reconciliation depth rarely documented

03SKU cost allocationNova

Nova MCP

Profit to the cent per SKU, attributed unit by unit

Typical Amazon MCP connector: Sales and fees per SKU, no true landed cost

04Data freshnessNova

Nova MCP

Several refreshes a day, up to every 30 minutes on money metrics like Buy Box lost

Typical Amazon MCP connector: Usually once a day, so answers run on yesterday's numbers

05Marketplace coverageNova

Nova MCP

21 marketplaces, currency-normalized across accounts and regions

Typical Amazon MCP connector: Marketplace count and currency normalization rarely documented

Profit and loss split by Amazon seller account, the data behind a per-client answer
Behind every answer: one reconciled P&L per client account, served to the assistant as rows.

Setup

Connecting Nova MCP to Claude, in four steps

Done once for the agency, then one connect per client account. Most teams are asking real questions the same afternoon.

  1. 01

    Open Claude, go to Settings then Connectors

    In Claude, open your profile, then Settings, then the Connectors tab. Works on the desktop app and on claude.ai.

  2. 02

    Click Add custom connector

    In the Connectors panel, click Add, then Add custom connector. If you do not see the option, check that you are on a Claude paid plan.

    Claude connectors panel with the Add custom connector option highlighted
  3. 03

    Fill in the connector details

    Name

    Nova

    Remote MCP server URL

    https://mcp.novadata.io/api/mcp

    No authentication is required in the current beta. Click Add, then Save.

    Claude Add custom connector modal with Nova name and MCP server URL filled in
  4. 04

    Toggle Nova on and start asking questions

    Toggle Nova on, open a new conversation, and ask about your live Amazon business.

    Claude connectors toggle with Nova enabled next to Gmail, Mixpanel and Pappers
Full Connect to Claude guide

Screenshots, troubleshooting and example prompts.

Josh Grillo, Founder, Sell Through

"One of the blessings we've had with Nova is the MCP they offer."

Josh Grillo, Founder, Sell Through

Watch the story

Why this MCP and not another one

Coverage

SP-API, Ads, Search Query Performance, search terms, inventory, listing health and BSR, across 21 marketplaces. Vendor Central is in beta.

Freshness

Several refreshes a day, up to every 30 minutes on money metrics like Buy Box lost. Most connectors answer with yesterday's numbers.

Speed and tokens

Structured, pre-aggregated tables instead of raw dumps, so one question is usually one low-token call rather than several round trips.

Your costs, not just Amazon's

COGS per SKU, FBM cost, your own tags and 24 months of backfilled history, reconciled at 99.8% accuracy across 370 transaction lines.

The full row-by-row comparison lives on the Nova MCP page.

Related: the 14 tools in full and MCP security for Amazon sellers.

Agency questions

Multi-account scoping, client data, and what is out of scope.

Yes. Nova groups accounts into workspaces, and the MCP exposes list_accounts so the assistant can see which accounts it may query and which workspace each belongs to. One connection, every client the agency manages, with each answer scoped to the accounts you name in the question.
You name the client, and the assistant resolves it through list_accounts, then passes that account filter to the query. For product groupings inside an account, list_tags returns the agency's own classifications, such as brand or lifecycle, and every metric query can be filtered by those tag IDs.
All 14 Nova MCP tools are read-only. Nothing in the connection can change a campaign, a budget, a price or a listing. Credentials are per account and can be revoked at any time, which is what makes it defensible to connect a client's data to an assistant at all.
Profit. Nova models SKU-level economics after Amazon fees, FBA fulfilment, refunds and your own cost inputs, so a per-client answer is net, not gross. Cost inputs such as COGS and merchant fulfilment cost are entered per SKU and audited through list_cost_inputs.
Yes, at campaign, ad group and keyword level through query_advertising, plus the customer search terms behind the spend through query_search_terms. Nova reads advertising, it does not write to campaigns or budgets.
Nova does not write anything back to Amazon, and it does not cover Vendor Central. If an agency workflow depends on pushing bid changes from the assistant, that has to happen in the ad platform's own tooling.

Run next Monday's client update through your assistant

Connect one account, ask what it made after fees, and see how much of the reporting morning you get back.

Try for Free

14-day free trial, no card required. Read-only MCP access.

The rest of the Amazon MCP guide

Every page in this cluster answers a different question. Start at the pillar if you want the full picture.