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Amazon tells you which variant won. Nova tells you which variant is profitable. Connect your split tests to real P&L data across every SKU and marketplace.
You're running Amazon experiments. Good. But the data you're getting back is incomplete. Here's what's missing.
Amazon Experiments tells you which variant won. It doesn't tell you if either variant is profitable. A 12% conversion lift means nothing if your margin on that product is negative after fees and ad spend.
You ran 6 tests last quarter. Can you tell which ones actually moved your bottom line? Without connecting test results to your P&L, you're optimizing for a metric that doesn't pay the bills.
Your new main image increased sessions by 8%. But the product's return rate also jumped. Net impact on profit? You won't find that answer in Manage Your Experiments.
Your test 'won' with 3% more sessions. But returns doubled and ad spend climbed to maintain rank. The variant Amazon called the winner cost you $2,400 last month.
From test creation to profit impact. Four screens that turn Amazon experiments into business decisions.
4
Create, monitor, analyze, and compare. Every experiment in one flow.
P&L
Test results linked to real margins, fees, and ad spend. Not just conversion rates.
21
Track experiments across every Amazon region in a single view.
Three ways to track split tests. Only one connects results to your bottom line.
| Capability | Amazon Experiments | Spreadsheets | Nova |
|---|---|---|---|
| Conversion tracking | ✓ | Manual | ✓ |
| Revenue per variant | ✗ | Manual calc | ✓ Automatic |
| Margin per variant | ✗ | ✗ | ✓ Connected to P&L |
| Fee impact analysis | ✗ | ✗ | ✓ 40+ fee types |
| Return rate by variant | ✗ | Manual | ✓ Auto-tracked |
| BSR tracking during test | ✗ | Manual | ✓ Daily history |
| Before/after P&L comparison | ✗ | Hours of work | ✓ One click |
| Multi-marketplace tests | Per marketplace | Separate sheets | ✓ Unified view |
| PPC spend per variant | ✗ | Manual | ✓ Automatic |
| Historical test archive | Limited | If maintained | ✓ Full history |
Three steps from test setup to profit clarity. No spreadsheets. No guesswork.
Set up your A/B test in Amazon's Manage Your Experiments. Then log it in Nova with your hypothesis and variant details. Takes 2 minutes.
Nova monitors both variants in real time. Sales, revenue, margins, fees, returns, and BSR all tracked automatically alongside your existing P&L data.
When the test ends, compare variants on profit, not just conversions. See the before/after margin impact and make decisions backed by real financial data.
Whether you're optimizing listings or managing ad spend, you need to know what tests do to your margins.
Listing Optimization Teams
Performance Marketing Teams
Connect A/B testing to your full analytics stack. See our Profit Tracker, Sales Tracker, Performance Tracker, and Seller Dashboard.
Amazon A/B testing (officially called Manage Your Experiments) is a built-in tool that lets brand-registered sellers test different versions of listing elements against each other. You can test main images, titles, bullet points, A+ content, and product descriptions. Amazon splits traffic between two variants and tracks which one converts better.
The limitation? Amazon only measures conversion rate. It doesn't account for margins, fees, return rates, or ad spend. A variant that converts 5% better but attracts more returns or requires higher PPC bids can actually lose you money. That's the gap between "winning" an A/B test and profiting from one.
Nova's A/B testing tracker bridges this gap by connecting your experiments to your P&L dashboard. Every test gets tracked with full financial context: revenue per variant, margin per variant, fee differences, return rate changes, and BSR movement. You make listing decisions based on profit impact, not just conversion signals.
Smart sellers combine A/B testing data with PPC analytics and revenue tracking to build a complete picture. When you know exactly how each listing change affects your bottom line, you stop guessing and start compounding gains across your catalog.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Everything you need to know about tracking Amazon split tests with profit data.
Explore in-depth guides to get the most from this feature
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Set up profit tracking in 30 minutes. See how A/B test results connect to your P&L.
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Compare performance across US, EU, and all Amazon marketplaces
Connect your Amazon experiments to real P&L data. See the profit impact of every split test across your catalog.
