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Amazon BSR tracker

Track Best Sellers Rank per marketplace and per day, right next to Units, Sales and Net Profit. Main category and subcategory, across the 21 Amazon marketplaces Nova covers.

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Nova Best Seller Rank by marketplace modal showing rank, prior period rank and variation, next to a 90 day BSR trend chart over the SKU table

21

Amazon marketplaces covered

Main + sub

Category and subcategory rank

Daily

Rank history, up to 180 days

1 table

Rank next to Units, Sales, Profit

Track BSR at the SKU level, next to your P&L

Best Seller Rank lives inside the SKU table, alongside Units, Sales, Buy Box %, Net Profit, and Amazon Fees for the same period. Sort by rank and read profit signal in the same row, then open the per-SKU P&L for a deeper view.

Nova SKU-level table with Best Seller Rank column showing rank, period variation, and category label for each SKU, next to Units, Sales, Buy Box %, Net Profit, Amazon Fees, and a per-SKU P&L button

Why BSR matters

Revenue and units only tell you what happened inside your account. BSR shows how you perform against the rest of the marketplace, so you know whether a sales bump is real share gain or just category lift.

  • Market context. Revenue and units don't tell you if you're winning or losing share. BSR does.
  • Cause and effect. See how campaigns, price changes and stock-outs move your position in the category.
  • Real performance. A sales spike means nothing if the whole category grew. BSR shows true relative gains.

BSR across all 21 Amazon marketplaces

Open any SKU and see Best Seller Rank side by side across every Amazon marketplace where it's live, with latest rank, prior-period average, variation, and the local category label.

Nova Best Seller Rank by Marketplace modal showing rank, prior-period average, and variation per Amazon marketplace where the ASIN is live

Trends over time

See how your ASIN trends day to day and correlate BSR changes with ads, price moves, and inventory shifts.

Nova Cockpit chart titled Best Seller Rank by day, showing daily BSR for 3 child ASINs on amazon.com over a 7-day range with 30D, 90D, YTD, L12M ranges and D/W/M/Q/Y granularity controls

Track BSR by day, week, month, quarter, or year from inside the Seller Cockpit.

Historical trends

Read BSR movements over 30D, 90D, 180D or a custom period.

Campaign impact

Identify what actually moved your rank: ads, pricing, inventory.

Seasonality patterns

Spot seasonal rank swings and plan inventory around them.

Category vs subcategory

Compare main category and subcategory rank to see where you really compete.

How sellers use BSR tracking

Rank on its own is a number. Rank next to your profit data is a decision.

Confirm a launch is landing

After a launch, rank tells you if the category is picking the product up long before the revenue curve is readable.

Measure deals and coupons

Plot rank around a deal window and see whether the promo bought lasting position or a one-day spike you paid for.

Explain a rank slide

When rank drops, check the same SKU in Listing Health Scanner for a suppression, Buy Box loss or stock-out before blaming the algorithm.

BSR is one column of a much bigger picture

Rank sits in the same tables as your profit and loss, your PPC data, your listing health alerts and your action tracker. One workspace, one set of filters, no exports.

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Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

The P&L view captures everything Amazon-related

The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.

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Yano

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Just go for it. You won't regret it

The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.

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Josh Grillo

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Exactly the kind of tool e-commerce needed

Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.

Steve H profile

Steve H

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A great team to work with

We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.

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Jessica Christensen

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Nova is great

Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.

Alexandr Kachurovskyi profile

Alexandr Kachurovskyi

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Replaced hours of reporting with one dashboard

I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.

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Jake Zaratsian

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Top notch customer support

The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.

Angelo Raymundo profile

Angelo Raymundo

🇵🇭
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A dependable solution for Amazon sellers

We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.

Ashish Chaudhary

🇮🇳
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A robust instrument with competitive pricing

After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.

Pavel Zadorozhnyi

🇪🇸
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Highly recommended

Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.

Nimrod

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Amazon BSR tracking FAQ

Common questions about Best Sellers Rank and how to track it

Best Sellers Rank is Amazon's hourly-updated ranking of how a product sells inside its category, where rank #1 is the top seller. It is the closest public proxy for sales velocity and is shown for both main and subcategories. Lower BSR usually means more sales, but the relationship is non-linear and varies sharply by category.
Amazon refreshes BSR roughly every hour for active products, with full daily recalculations. Nova captures daily snapshots so you can see day-over-day shifts, including the impact of promotions, price moves and ad campaigns.
Yes. Nova tracks BSR per marketplace across all 21 Amazon marketplaces it covers. Open any SKU and the per-marketplace breakdown shows latest rank, prior-period average, and variation for each marketplace where the ASIN is live, with the local category label.
Yes. The SKU table puts Best Seller Rank next to Units, Sales, Buy Box %, Net Profit, Amazon Fees, and P&L for the same period. You can sort by any column, filter by marketplace or parent ASIN, and open a SKU to see how rank moves track with margin.
Connect your Seller Central account to Nova and the BSR tracker automatically monitors main category and subcategory ranks for every ASIN in your catalog. You get daily history, per-marketplace rank, and before/after views around campaigns or price changes.
No. Nova tracks Best Seller Rank for the ASINs in your own Seller Central catalog, not for competitor listings. What it does give you is rank in the same table as your profit data, which is where most rank decisions actually get made.
Yes within the same category, but BSR is not comparable across categories. A BSR of 5,000 in Books represents very different sales velocity than 5,000 in Toys. Nova normalizes rank inside each category so trend comparisons stay meaningful.
BSR is a relative ranking, not an absolute units-sold figure. Top ranks (under 1,000) typically represent dozens to hundreds of daily sales depending on the category, while ranks past 100,000 usually represent only a handful per week. Pair Nova BSR data with your own units-sold data to calibrate the curve for each category you sell in.
Yes. Nova covers 21 Amazon marketplaces and tracks BSR per marketplace, so you can monitor the same ASIN's rank in the US, UK, Germany, Japan, and elsewhere from a single dashboard.
Use Nova's before/after views to confirm whether PPC pushes, deals, coupons, or main-image tests actually move rank, and to spot sustained gains versus short spikes. Combine rank trends with your profit data so you only double down on actions that improve both BSR and margin.

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  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
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