Privacy Policy

This Privacy Notice for Nova Analytics ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit or use our web application (Nova Analytics) at novadata.io, or any other application of ours that links to this Privacy Notice
• Use Nova Analytics to understand your Amazon portfolio performance and make data-driven decisions for your e-commerce business
• Connect your Amazon Seller Central account to our platform for analytics purposes
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at maxime@novadata.io.

Summary of Key Points

1. What Information Do We Collect?

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, or otherwise when you contact us.

Personal Information Provided by You:

• Names
• Phone numbers
• Email addresses
• Usernames
• Passwords
• Debit/credit card numbers
• Billing addresses
• Contact or authentication data

Data Collected via Amazon Seller Central API

When you connect your Amazon Seller Central account to Nova Analytics, we collect and process the following categories of data via the Amazon Selling Partner API:

• Sales data: order volume, revenue, units sold, and related transactional metrics
• Advertising metrics: product-level advertising spend, impressions, clicks, and cost data
• Product catalog: ASINs, SKUs, product titles, and catalog attributes
• Fees and costs: Amazon referral fees, FBA fees, and other marketplace charges
• Performance data: Best Sellers Rank (BSR), account health metrics, and fulfillment data

This data is collected solely to provide you with analytics, reporting, and performance insights within the Nova platform. We do not use your Amazon data for any other purpose, and we do not share it with third parties except as required to operate the Services.

Sensitive Information:

When necessary, with your consent or as otherwise permitted by applicable law, we process financial data.

Payment Data:

We may collect data necessary to process your payment if you choose to make purchases. We accept major credit and debit cards, including Visa, Mastercard, American Express, and other methods supported by our payment processor. All payment data is handled and stored by Stripe. You may find their privacy notice at: https://stripe.com/en-es/privacy

Cookies and Tracking Technologies

We use cookies, Google Analytics, and similar tracking technologies to collect information about how you interact with our Services. This includes page views, session duration, and usage patterns. For detailed information about the cookies we use, please see our Cookie Policy.

2. How Do We Process Your Information?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts
• To deliver and facilitate delivery of services to the user
• To process and display your Amazon Seller Central data as analytics and reports
• To respond to user inquiries/offer support to users
• To send administrative information to you
• To request feedback
• To send you marketing and promotional communications
• To identify usage trends

3. When and With Whom Do We Share Your Information?

We may need to share your personal information in the following situations:

• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Service Providers: We share data with third-party service providers who perform services on our behalf, such as payment processing (Stripe) and analytics (Google Analytics).

4. How Do We Keep Your Information Safe?

We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

5. What Are Your Privacy Rights?

Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information, including:

• The right to access your personal information
• The right to request correction of your personal information
• The right to request deletion of your personal information
• The right to object to processing of your personal information
• The right to request restriction of processing your personal information
• The right to data portability

6. Updates to This Notice

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible.

7. How Can You Contact Us?

If you have questions or comments about this notice, you may email us at maxime@novadata.io or contact us by post at: