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Track every cost, fee, and ad dollar. See what your Amazon business actually returns.
$500K in sales could be a 200% return or a 5% return. Without full cost tracking, you can't tell.
PPC campaigns consume capital daily, but most sellers track ACoS in isolation, disconnected from product-level profit.
Referral, fulfillment, storage, returns, refund admin. Most sellers track 5-8 of them.
$100K in FBA warehouses is invested capital. Monthly profit alone won't show your real ROI.
Revenue, fees, COGS, ad spend, returns. All tracked automatically.
Gross and net, per product, per day, across 21 marketplaces.
Referral, FBA, storage, returns, refund admin. Auto-tracked.
Cost of goods tracked per product with period-based management.
Ad costs linked to product-level profit. See true return on ad spend.
Return costs and refund fees subtracted from profit automatically.
Compare returns across every Amazon region in one view.
40+
Every Amazon cost deducted automatically
99.8%
Matched against Settlement Reports
21
Compare ROI across every Amazon region
(Net Profit / Total Investment) × 100
Only one captures every cost automatically.
| Capability | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Revenue tracking | Gross only | Manual entry | ✓ Gross + net, automatic |
| Fee types included | ~8 basic | 5-10 (manual) | ✓ 40+ (automatic) |
| COGS tracking | ✗ | Manual formulas | ✓ Per SKU, per period |
| PPC in cost calculation | Separate report | Manual merge | ✓ Auto-connected to P&L |
| Returns & refunds | Separate report | Often missed | ✓ Auto-deducted |
| Net profit visibility | ✗ | Approximate | ✓ 99.8% accurate |
| Multi-marketplace | Separate dashboards | Separate files | ✓ 21 regions, unified |
| Time to calculate ROI | Hours (incomplete) | Hours per week | ✓ 5 min setup, then zero |
| Historical trends | Limited | Manual charting | ✓ Automatic, any period |
| SKU-level analysis | ✗ | Impractical at scale | ✓ Every SKU, every day |
Zero to full cost visibility in 5 minutes. No spreadsheets.
Link Seller Central through Amazon's SP-API. Nova pulls orders, fees, returns, and ad data. Under 2 minutes.
Enter COGS per SKU or bulk upload via CSV. Nova combines them with 40+ Amazon fees automatically.
Net profit after every cost. Product, brand, or portfolio level. Updated automatically.
They talk about Nova
See net profit vs. invested capital per SKU. Spot which products deliver the best returns on your capital.
Portfolio-level ROI with category breakdowns. Custom tagging for product groups. Export-ready P&L for leadership.
Track ROI across 100+ client accounts. Per-client profitability dashboards and cross-marketplace investment analysis.
Measure ROI alongside your other Amazon analytics. See our Profit Calculator, Profit Tracker, ACoS Calculator, and TACoS Calculator.
Amazon ROI measures how much profit your business generates relative to total invested capital. The formula: ROI = (Net Profit / Total Investment) × 100. Total investment includes COGS, all Amazon fees, PPC spend, shipping, and operational expenses.
Don't confuse margin with ROI. A product with a 30% margin looks healthy. But if you invested $100K in inventory that takes 6 months to sell, your annualized ROI tells a different story. True ROI factors in how much capital you deployed and how quickly it returns.
Nova gives you every number needed to calculate ROI accurately. The P&L dashboard tracks 40+ fee types, COGS per SKU, our Amazon PPC tool for product-level ad spend, and returns. All costs visible in one place. No spreadsheets.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
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Unlimited accounts. Dedicated support.
Everything you need to know about measuring your Amazon return on investment.
Explore in-depth guides to get the most from this feature
Set up profit tracking in 30 minutes. Step-by-step guide covering COGS, connections, and quick wins.
The most common margin mistakes that quietly drain your Amazon ROI and how to fix them.
Turn your CM1/CM2/CM3 data into profitable decisions with practical frameworks.
Complete breakdown of every Amazon fee type and how they impact your bottom line.
Explore other tools that complement your Amazon selling strategy
Calculate true net profit per SKU after every Amazon fee, PPC, and COGS line
Track profit trends over time across your entire portfolio
Break down all 40+ Amazon fee types eating into your margins
Calculate exactly how many units you need to sell to cover all costs per SKU
Join 2,000+ sellers who use Nova to track every cost and see their true return. Connect in 5 minutes.
