MCPNova MCP for Claude goes live in
The bridge that gives Claude context on your reconciled Amazon data.
Track Amazon PPC ROAS & TACoS. Connected to Real Profit.
Stop optimizing ACoS in a vacuum. Nova connects ROAS and TACoS to fees, COGS, and organic sales so you see what your ads actually earn.
Why Amazon's Ad Console isn't enough
Amazon's Advertising Console shows clicks and ACoS. It doesn't show whether your ads are actually making money. That's the gap Nova fills.
ACoS measures campaign efficiency
ACoS measures campaign efficiency, not profitability. A 25% ACoS means nothing if your product margins sit at 20%. Without connecting ad spend to real costs, you're celebrating losses.
No TACoS visibility means you can't
No TACoS visibility means you can't tell if ads grow organic sales or just replace them. Without tracking total ad cost against total revenue, you're optimizing in the dark.
Child ASIN reporting hides the halo
Child ASIN reporting hides the halo effect. A Sponsored Products ad on one variant lifts the entire listing, but you can't see it. You end up killing campaigns that actually drive sales.
Campaign data lives in a silo
Campaign data lives in a silo, disconnected from fees, returns, COGS, and actual profit. You optimize ad spend without knowing which campaigns actually make money after all costs.
What you can track with Nova PPC analytics
From high-level TACoS trends to Parent ASIN attribution, Nova gives you the PPC insights Amazon's console doesn't.
Parent ASIN Attribution
See how ad spend on one child ASIN drives organic sales across your entire listing. This is the halo effect that Amazon's reporting misses.
Campaign Performance by Category
Break down your ad performance by product category, brand, or custom tags. Find which segments deliver the best return on ad spend.
Full Performance Breakdown
Combine ad metrics with fees, COGS, and organic revenue in a single view. Know exactly how much profit each campaign generates.
3
Ad Types Unified
SP, SB, SD, and DSP in one consolidated view.
99.8%
Accuracy
Verified against Amazon Settlement Reports.
23
Marketplaces
Global PPC analytics with automatic currency conversion.
See If Your Ads Actually Make Money
Connect your Seller Central account and see true ad profitability in minutes. TACoS, Parent ASIN attribution, and campaign ROI across all ad types. Start your 14-day free trial today.
Start Free TrialNova PPC analytics vs Amazon Advertising Console
Amazon gives you campaign data. Nova gives you the full picture.
| Capability | Amazon Ad Console | Nova |
|---|---|---|
| ACoS tracking | Yes | Yes |
| TACoS tracking | No | Yes |
| Parent ASIN attribution | No | Yes |
| Halo effect measurement | No | Yes |
| PPC connected to true profit | No | Yes, with 40+ fee types |
| Cross-campaign consolidated view | Limited | Yes, all ad types in one view |
| Custom product groupings | No | Yes, unlimited tags and segments |
| Multi-marketplace PPC view | Separate per marketplace | Consolidated global view |
| Historical trend analysis | 90 days | Unlimited history |
| Organic vs paid attribution | No | Yes |
Start tracking PPC profitability in 3 minutes
No spreadsheets. No manual data entry. Just connect and go.
Connect Your Account
Link your Amazon Seller Central and Advertising accounts with a secure, read-only connection. Takes under 60 seconds.
Data Syncs Automatically
Nova pulls your campaign data, organic sales, fees, and returns. No manual uploads, no CSV exports, no API keys.
See What Your Ads Actually Earn
View TACoS trends, Parent ASIN attribution, and true ad profitability. Cut wasted spend on day one.
They talk about Nova
Who is Nova's PPC analytics for?
Whether you manage your own campaigns or run ads for dozens of clients, Nova gives you the data Amazon doesn't.
$2K - $20K/mo ad spend
Growing Sellers
- Know if your ads are profitable after fees
- Find which products deserve more budget
- Track TACoS trends over time
$20K - $200K/mo ad spend
Established Brands
- Parent ASIN attribution across portfolios
- PPC performance by product category
- Connect ad spend to contribution margin
$200K+/mo ad spend
Agencies & Aggregators
- Multi-client PPC reporting in one view
- Per-client TACoS and profitability tracking
- Export-ready data for client decks
What is Amazon PPC analytics?
Amazon PPC analytics is the practice of measuring the performance and profitability of your pay-per-click advertising campaigns on Amazon. It covers Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Basic PPC analytics tracks metrics like clicks, impressions, ACoS (Advertising Cost of Sale), and ROAS (Return on Ad Spend). Advanced Amazon PPC analytics goes further by connecting ad spend to true profitability after accounting for all Amazon fees, COGS, returns, and the impact of paid traffic on organic rankings.
The most important advanced metric is TACoS (Total Advertising Cost of Sale), which measures your ad spend as a percentage of total revenue. Unlike ACoS, TACoS reveals whether your advertising strategy is building sustainable organic growth or creating dependency on paid traffic.
Tools like Nova provide Amazon PPC analytics that connect campaign performance to actual profit. Instead of optimizing for lower ACoS in isolation, sellers can make decisions based on which campaigns generate the highest contribution margin after all costs.
Why Sellers Choose Nova for PPC Analytics
"Nova connects ad spend directly to profit. We cut $18K/month in wasted PPC by seeing which campaigns actually made money."
PPC Specialist
Managing $150K/month ad spend
"TACoS tracking at the product level changed everything. We finally know which products benefit from ads and which don't."
Amazon Brand Owner
28 SKUs across 2 marketplaces
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Amazon PPC Analytics: Frequently Asked Questions
Everything you need to know about tracking PPC profitability with Nova.
Related Insights
Explore in-depth guides to get the most from this feature
Amazon DSP Advertising: Complete 2026 Guide
Master Amazon's Demand-Side Platform with strategies for audience targeting, creative optimization, and measuring incrementality.
TACoS Explained: The Complete Guide for Amazon Sellers
Learn how TACoS impacts your profitability and how to optimize it for sustainable growth.
Advanced Amazon PPC Strategies for 2026
Go beyond basic campaigns with dayparting, placement optimization, and portfolio-level budget strategies.
Track PPC ROI Per Product
Learn how to measure the true return on investment for your Amazon PPC campaigns at the product level.
Related solutions
Explore other tools that complement your Amazon selling strategy
Amazon ACoS Calculator
Calculate and track your advertising cost of sales by campaign
Amazon TACoS Calculator
Measure total advertising cost of sales including organic lift
Amazon Profit Tracker
Track profit trends over time across your entire portfolio
Amazon Sales Tracker
Track daily, weekly, and monthly sales across all marketplaces
Stop Optimizing ACoS in a Vacuum.
Join 2,000+ Amazon sellers who use Nova to connect ad spend to real profit. See your true PPC ROI in minutes.