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We automate your Amazon reportings

Keep your workflow. Lose the manual work. Never download a Seller Central report or a clunky PDF again.

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1

Connect all your brands

Link every Seller Central account in minutes.

2

Create your data export

Name it. Pick the grain, period, accounts, metrics. Hit create.

3

Plug the URL. You're done.

Use your unique URL to auto-refresh data in Google Sheets, Excel, BI tools, or any script.

200+ Amazon metrics. One URL.

PeriodStore NameMarketplaceParent ASINChild ASINSKUProductUnitsProduct SalesOrdersAvg. PriceCM1CM2CM3ACOS %PPC SpendPPC SalesTACoS %ImpressionsClicksCOGSAmazon FeesFBA Fulfillment FeeReferral FeeFBA Storage FeeCM1%CM2%CM3%ROASSessionsConv. %Buy Box %BSR Main
Mar 03AcmeCoUSB056KM...B0LMYX...SKU-001Premium Widget13$129.8513$9.99$86.76$19.57$14.0522.3%$5.52$24.754.25%2,85016$13.00$67.19$56.03$10.39$0.0066.8%15.1%10.8%4.484926.5%100%295
Mar 03AcmeCoUSB056KM...B0GKNL...SKU-002Deluxe Gadget5$49.955$9.99$36.62$10.45$8.8525.3%$1.60$6.323.20%9775$5.00$26.17$21.55$4.00$0.0067.9%19.4%16.4%3.962520.0%100%295
Mar 03AcmeCoUSB056KM...B0JD7J...SKU-003Pro Accessory11$109.9711$10.00$80.55$23.11$18.7914.1%$4.32$30.553.93%2,22813$11.00$57.44$47.41$8.80$0.0072.4%20.8%16.9%7.087315.1%100%296
Mar 03AcmeCoUKB032Q7...B0OKYM...SKU-004Starter Kit8$71.928$8.99$48.30$14.22$11.9018.7%$3.10$16.584.31%1,4209$8.00$35.62$29.40$5.20$1.0267.2%19.8%16.5%5.353821.1%98%662
Mar 03BrandXDEB0QF9K...B06K97...SKU-005Euro Bundle22$263.7820$11.99$178.44$52.10$41.8011.2%$8.40$74.903.18%5,10034$22.00$107.34$88.22$16.50$2.6267.6%19.7%15.8%8.9211217.9%100%194
Showing 33 of 200+ Amazon metrics. Scroll to explore.Download sample CSV
If it's on Amazon, we can deliver it.

One URL for all your brands (our record: 330 Seller Central accounts connected for one client), all your marketplaces, broken down by SKU. A gold mine to build anything on top.

Every metric category, covered

200+ metrics organized into 6 logical groups. Pick the ones you need.

Sales and orders

Product SalesUnitsOrdersAvg. PriceReturned UnitsReturned Units %

Advertising and PPC

PPC SpendPPC SalesACOS %TACoS %ImpressionsClicksCTRCPCROAS

Fees and profitability

Amazon FeesFBA Fulfillment FeeReferral FeeFBA Storage FeeFBA Long-term Storage FeeDeal Fee

Unit economics

Net Sales / UnitCM1 / UnitCM2 / UnitCM3 / UnitCOGS / UnitFees / Unit

Margins and ratios

CM1%CM2%CM3%COGS %Amazon Fees %Advertising Cost %Discount %

Product metadata

BSR Main CategoryBSR SubcategoryBuy Box %SessionsConv. %Product Size

Plug the URL into your workflow

Pick your tool. Follow the steps. You're done in minutes.

Never download a report again

SnowflakeBigQueryPostgreSQL

Sync with Database

Query and join with your own data

Get in touch

Google Sheets

Connect to Google Sheets

Choose your import method

Small reports

Under 10,000 rows

IMPORTDATA formula

Large reports

10,000+ rows

Apps Script (manual run)

Large reports + Auto

10,000+ rows

Apps Script + auto trigger

About refresh frequency

Google Sheets recalculates IMPORTDATA roughly every hour. Your Nova link itself refreshes daily. To force a manual refresh, delete the formula, press Enter, then re-paste it.

See the full guide

We can do it for you too

Don't want to set it up yourself? We'll automate your spreadsheets for you.

1

Quick scoping call

15 minutes to understand your reporting needs and current workflow.

2

Share your templates

Send us your spreadsheets. Full confidentiality. We study every formula and layout.

3

We automate them

We rebuild your reports on top of Nova's data feed. Macros included, formatting preserved.

4

One-click refresh

Open your file, hit refresh, done. No downloads, no copy-paste, no waiting.

Concrete, real world use cases

Forecasting & Reconciliation

BenderBrands: from 200 manual exports to one flat file

The problem

  • • 200+ SKUs needing actuals
  • • P&L export was pivoted and filter-dependent
  • • One manual export per SKU, every time

The fix

  • • Single flat export: one row per SKU per date
  • • All entities, all SKUs, adjustable grain
  • • Forecasts vs actuals instantly, no stitching

Before

200+

Manual exports

After

1

File to pull

Result

Zero

Manual work

Multi-Template Reporting

Top tier US-based agency: 30 hours/week saved across 6 templates

The problem

  • • 6 templates (profit, sales, inventory, etc.)
  • • Each required manual pulls and formatting
  • • 30+ hours/week on reporting alone

The fix

  • • Nova powers all 6 templates as core data source
  • • Every report refreshes in one click
  • • New client onboarding: minutes, not hours

Before

30h

Wasted per week

After

6

Templates automated

Result

1 click

To refresh everything

Nova vs. doing it yourself

CapabilitySeller CentralManual exportsNova
All SKUs in one fileNoRequires scriptingYes
Flat, normalized formatNo (pivoted)Depends on toolYes
Hourly refreshNoNoYes
All accounts combinedNoManual mergeYes
200+ Amazon metricsLimitedVariesYes
Custom segmentationsNoNoYes
Unit economics includedNoManual calculationYes
Setup timeN/ADays to weeksMinutes

What is Amazon reporting automation?

Amazon's native reports are pivoted, filter-dependent, and limited to one entity at a time. For a catalog of 200+ SKUs across multiple marketplaces, that means hundreds of manual exports every reporting cycle.

Nova provides a flat, normalized export where each row is one SKU for one date period. All accounts, marketplaces, and SKUs in a single file with 200+ Amazon metrics covering sales and profitability, advertising, fee breakdowns, unit economics, and margins. Refreshed every hour.

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
Start 14-day free trial
  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees

Frequently asked questions

Everything you need to know about Reporting Automation

Exports refresh every hour automatically. You always get the latest data from Amazon without lifting a finger.
A flat, normalized CSV with semicolon delimiters. Each row represents one SKU for one date period. No pivoted tables, no nested structures. Ready to pipe into any BI tool, spreadsheet, or database.
200+ Amazon metrics covering Sales, Orders, Advertising (PPC Spend, ACOS, ROAS, Impressions, Clicks), all Amazon Fee types (Referral, FBA Fulfillment, Storage, Long-term Storage, Disposal), Unit Economics (COGS/Unit, Fees/Unit), Margins (CM1, CM2, CM3), and Product Metadata (BSR, Buy Box %, Sessions).
Yes. You can export at daily, weekly, or monthly grain. The grain applies to the date dimension while keeping the full SKU-level breakdown.
Yes. A single export can include every seller account, every marketplace, every parent ASIN, child ASIN, and SKU. No more exporting one entity at a time.
Absolutely. The CSV format works natively in Google Sheets, Excel, and any spreadsheet tool. You can also connect it to Looker Studio, Power BI, Tableau, or any tool that reads CSV files.
Nova's Custom Breakdowns (product tags, lifecycle stages, brand groups) are included as columns in the export. You can segment and filter by any dimension you've created.
Reporting Automation is available on all Nova plans starting at $29/month with annual billing. A 14-day free trial is included. No credit card required to start.

Stop exporting. Start automating.

Flat data. Every account. Every SKU. Updated every hour.

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