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Amazon listing health: find the listings that stopped selling

Amazon can suppress a listing or give the Buy Box to another seller without telling you. Nova checks every listing for twelve problems that stop or shrink sales, and lists the costliest first.

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Amazon listing health grid filtered on Buy Box lost, with SKU, marketplace, status and 90-day sales next to twelve checks grouped as immediate cash loss, degraded and watch

Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

Fantastic data share for Amazon agencies

“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”

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Stephen Harris

Sitruna, UK agency managing 100+ Amazon accounts

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The P&L view captures everything Amazon-related

“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”

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Yano

Bender Brands

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Exactly the kind of tool e-commerce needed

“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”

A great team to work with

“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”

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Jessica Christensen

US
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Just go for it. You won't regret it

“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”

Nova is great

“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”

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Alexandr Kachurovskyi

DE
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Replaced hours of reporting with one dashboard

“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”

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Jake Zaratsian

US
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Top notch customer support

“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”

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Angelo Raymundo

PH
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A dependable solution for Amazon sellers

“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”

Ashish Chaudhary

IN
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A robust instrument with competitive pricing

“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”

Pavel Zadorozhnyi

ES
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Highly recommended

“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”

Nova has made tracking our Amazon profit easier

“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”

Mark Fleming

PT
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Sophisticated tools, transparent data, and responsive support

“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”

How Nova checks Amazon listing health

  1. Buy Box
Competition

See who took the Buy Box, and by how much

Open a listing that lost the Buy Box and the offer table is there: price, shipping, fulfilment, ratings and who holds it. New or additional sellers on the listing are flagged next to it.

Nova listing detail for a listing that lost the Buy Box, showing impact, why and fix, with an offer table naming the Buy Box holder, price, fulfilment and seller ratings
  1. Suppressions
Suppressions

See the exact reason Amazon gave

When Amazon hides a listing it gives a reason in its own language. Nova shows that notice with the error code and the attribute it names, next to the fix that clears it.

Nova listing detail for a listing hidden in Amazon search, with Amazon's exact wording expanded showing error 90220, SEARCH_SUPPRESSED and a missing product description

Working through one now? Read what to do with a suppressed listing, how to handle a hijacker, or why the Buy Box moved.

  1. Ask it instead
Ask it instead

Ask Claude or ChatGPT which listings stopped selling

Example

Which listings are not selling right now, and what were they worth?

SKUIssueSales L90D
NV-MIR-0107Buy box lost$835
NV-HRN-0128-XSHidden in search$314
NV-BTL-0142-LBuy box lost$272

Example

Who took the Buy Box on the makeup mirror?

SellerPriceFulfilment
Competitor$28.98FBM
You$59.00FBA
Gap$30.02under yours

What it can read

  • Listing status and the issue behind it, per SKU and marketplace
  • Amazon's own notice, error code and named attribute
  • Buy Box owner, competing offers and new sellers on the listing

What it can write back

  • Product tags, to group listings by brand or range
  • Cost of goods, so the sales at stake read as profit
  • Every write shows a preview you confirm first

Seller Central vs Nova listing health

Seller Central holds the same facts, spread across separate reports and pages. Nova puts them on one row, with the sales at stake.

Seller CentralNova
Every listing's state in one tableSeparate reports and dashboardsOne grid, twelve checks
Sales at stake next to the issueNoSales in the last 90 days on the same row
Amazon's exact notice and error codeOn the listing page, one at a timeOn the issue, with the named attribute
Buy Box owner and competing offersPer listingPer listing, with the undercut
New sellers on your listingNo standing viewFlagged against the previous check
Ask an assistant what stopped sellingNoClaude, ChatGPT, Gemini and Copilot Studio

Amazon listing health glossary

Read the definitions
Suppressed listing
A listing Amazon has taken out of its normal state because something about the data or the offer fails a rule. Customers cannot buy it in the usual way.
Search suppression
The listing still exists but no longer appears in Amazon search results, so only a direct link reaches it.
Removed listing
A listing Amazon has taken down, typically for a policy, compliance or safety reason.
Not buyable
The listing is visible but has no purchasable offer, so the Add to Cart button is gone.
Buy Box
The offer that wins the Add to Cart button on a shared listing. It moves with price, fulfilment, availability and seller performance.
Hijacker
A new or additional seller on your listing. It is a signal to look at the offer, not proof of counterfeit on its own.
Price undercut
Another offer on the same listing priced below yours, usually the reason the Buy Box moved.
GPSR
The EU General Product Safety Regulation. Missing responsible-person or safety information can make a listing non-compliant in the EU.

Find the listings that stopped selling

Connect your Amazon account and every listing is checked, with the sales at stake next to the issue. From $49/mo. 14-day free trial, no card required.

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