Catch profit-killing listing issues before they cost you a sale

Listing Health is Nova's early-warning system for Amazon listings. It scans every SKU across every marketplace you sell in and flags 12 profit-killing events: removed, suppressed, hidden in search, not buyable, Buy Box lost, hijacker, price undercut, image rejected, attribute removed, compliance (EU), incomplete, and content quality. Each issue comes with impact, cause, and a specific fix.

A sudden Amazon sales drop on a specific SKU almost always traces back to one of five events: the listing was suppressed, hidden from search, marked not buyable, lost the Buy Box, or a hijacker attached to the ASIN. All five stop or shrink revenue the moment they land, and none of them trigger an email. Listing Health surfaces them within the hour and shows the exact day the drop started on your P&L.

A live listing that disappears from search is usually 'search-suppressed', not deactivated. Amazon keeps the detail page reachable by direct link but excludes it from search results, so ad traffic still lands but organic sales collapse. The most common triggers are a non-compliant main image, a missing required attribute, or a category rule change. Listing Health flags Hidden in search as a cash-loss event and shows which attribute needs fixing to lift the suppression.

Check the offer table on your ASIN. If a seller you did not authorize appears and you no longer own the Buy Box, you have a hijacker on the listing. Nova snapshots the offer table on every ASIN and flags any new seller since the previous check, with their price, fulfilment channel, feedback count, and rating. If you own the brand, Nova links directly to the Report a Violation flow in Brand Registry.

GPSR (General Product Safety Regulation) suppressions land when a required field is missing from Manage Your Compliance: responsible person, product warnings, or EPR registration number per marketplace. Amazon warns first, then suppresses at the deadline. Listing Health flags Compliance (EU) as a Watch item so you can upload the field before the cutoff, not after the listing goes dark.

No. Suppressed means Amazon pulled the listing from the buy flow for a specific reason (image, price, compliance, policy) but the SKU still exists. Inactive means the offer itself is not live, usually because stock hit zero, the seller deactivated it, or the price is outside the acceptable band. Both stop sales, but the fix is different. Listing Health tags them as separate statuses so you route each to the right playbook.

Nova refreshes listing status hourly from Seller Central and pushes new issues to the top of your Cockpit as they appear. A suppression that lands at 09:14 is on your screen before 10:00, not two days later when you notice sales dropped.

Five statuses stop the sale outright: removed, suppressed, hidden in search, not buyable, and Buy Box lost. Any SKU in one of these states is losing revenue right now. Nova groups them at the top of the Listings Health view so you can triage the ones with the highest Sales L90D first.

Yes. Nova consolidates 21 Amazon marketplaces and every seller account you connect into one Listings Health view. Filter by account, marketplace, brand, or any custom tag to keep client work or brand P&Ls separate.

Nova snapshots the offer table on every ASIN and flags any new seller that attaches to your listing since the previous snapshot. You see the seller name, price, shipping, fulfilment channel, feedback count, and positive rating. If you own the brand, Nova links directly to the Report a Violation flow in Brand Registry.

Yes. One click on any issue chip (Suppressed, Hijacker, Price undercut, etc.) narrows the 15,000-SKU catalog down to the exact rows that need action. Sort by Sales L90D to work the highest-revenue items first.

Amazon's Listing Quality dashboard scores content completeness. Nova's Listings Health flags the events that stop a sale: suppression, Buy Box loss, hijackers, EU compliance risk. It is diagnostic and action-oriented rather than a content score, and it works across every seller account in one view.

Listing Health is included in every Nova plan starting at $29/mo, alongside the full P&L, Cockpit, PPC analytics, and BSR tracking. Try it free for 14 days. No card required.