The Amazon sales tracker built for sellers who need answers now. Revenue, units and orders in near real-time across every marketplace, with per-SKU, brand and region breakdowns.
Seller Central gives you yesterday's numbers today. By the time you spot a problem, you've already lost money. Real-time tracking changes that.
Seller Central updates hours later. By the time you see the data, you've already lost the Buy Box and missed your window to react.
Without automatic trend comparisons against last week, last month, or last year, growth patterns and seasonal drops stay completely invisible.
A product's return rate creeps from 3% to 9% over weeks, costing thousands in processing fees and lost inventory. You only notice at month-end.
Without a unified view, you can't compare performance across regions or spot which marketplace is actually profitable.
Every metric that matters to your Amazon business, updated in near real-time and calculated down to the penny.
Revenue and units sold
Gross sales, net sales and unit volume across every marketplace in near real-time.
True profit after all fees
Every FBA fee, referral fee, storage charge and ad cost subtracted automatically.
Refunds and returns
Monitor return rates by product. Spot items bleeding margin before they become a problem.
Period-over-period trends
Compare today vs last week, this month vs last month, or any custom date range.
Marketplace splits
See which marketplaces drive profit and which ones just drive revenue.
COGS and ad spend impact
Cost of goods and advertising costs flow directly into your tracking view.
Near Real-Time
Sales, fees and profit updated throughout the day.
21
All Amazon regions consolidated in one view.
40+
Every referral, FBA, storage and return fee. Automatically.
Connect Seller Central and get instant visibility into revenue, profit and trends across every marketplace. Start your 14-day free trial today.
Start Free TrialSeller Central shows you revenue. Nova shows you the full picture.
| Sales visibility | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Sales data refresh | Delayed (hours) | Manual upload | Near real-time |
| True profit calculation | Not available | Manual formulas | Automatic, all fees + COGS |
| Multi-marketplace view | Switch accounts | Tab per market | Consolidated dashboard |
| Historical comparisons | Limited | Manual rebuild | Day, week, month, year |
| Product-level P&L | Revenue only | VLOOKUP-driven | Per-SKU profitability |
| Custom reporting | Fixed reports | Static sheets | Drag-and-drop dashboards |
| Ad spend integration | Separate console | Manual import | Included in P&L |
| COGS tracking | Not available | Manual entry | Built-in |
No spreadsheets. No manual data entry. Just connect and go.
Link Amazon Seller Central with a secure, read-only connection. Takes under 60 seconds.
Nova pulls revenue, fees, returns and ad spend in near real-time. No manual uploads, no waiting overnight.
See exactly where your money goes. Every fee, refund and cost accounted for, updated throughout the day.
They talk about Nova
Track daily sales trends across your catalog and spot underperforming SKUs before they drain budget.
Built for FBA sellers →Monitor sales velocity across multiple marketplaces. Catch revenue drops or return spikes the same day.
How brand managers use it →Consolidated sales feed across every client account. Custom tracking views per brand or manager.
How agencies use it →An Amazon sales tracker monitors your selling activity across Amazon marketplaces in near real time. It goes beyond basic revenue reporting by tracking units, refunds, fees and ad costs to give a complete picture of business performance throughout the day.
The key difference between a sales tracker and Seller Central reports is speed and depth. Seller Central updates with hours of delay and doesn't calculate true profit. Nova pulls data in near real-time and subtracts all 40+ Amazon fee types, COGS and ad spend automatically.
For sellers managing multiple marketplaces, a sales tracker consolidates all regions into a single view with automatic currency conversion. One dashboard shows where revenue comes from and which products drive real profit.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
Everything you need to know about tracking Amazon sales with Nova.
Explore other tools that complement your Amazon selling strategy
Track profit trends over time across your entire portfolio
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Complete FBA analytics with inventory, fees, and profitability
Centralized dashboard for all your Amazon seller metrics
Join 3,000+ Amazon sellers who use Nova to track real sales performance. Connect in 3 minutes, see your true numbers today.
