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The bridge that gives Claude context on your reconciled Amazon data.
Amazon Sales Tracker for Revenue, Units & Orders Per SKU
The Amazon sales tracker built for sellers who need answers now. Revenue, units and orders in near real-time across every marketplace, with per-SKU, brand and region breakdowns.
What you're missing without a proper sales tracker
Seller Central gives you yesterday's numbers today. By the time you spot a problem, you've already lost money. Real-time tracking changes that.
Sales spike at 2pm and drop at 6pm
Seller Central updates hours later. By the time you see the data, you've already lost the Buy Box and missed your window to react.
You check revenue but never compare
Without automatic trend comparisons against last week, last month, or last year, growth patterns and seasonal drops stay completely invisible.
Returns eat into margins silently
A product's return rate creeps from 3% to 9% over weeks, costing thousands in processing fees and lost inventory. You only notice at month-end.
Multi-marketplace sellers toggle constantly
Without a unified view, you can't compare performance across regions or spot which marketplace is actually profitable.
What you can track with Nova
Every metric that matters to your Amazon business, updated in near real-time and calculated down to the penny.
Revenue and units sold
Gross sales, net sales and unit volume across every marketplace in near real-time.
True profit after all fees
Every FBA fee, referral fee, storage charge and ad cost subtracted automatically.
Refunds and returns
Monitor return rates by product. Spot items bleeding margin before they become a problem.
Period-over-period trends
Compare today vs last week, this month vs last month, or any custom date range.
Marketplace splits
See which marketplaces drive profit and which ones just drive revenue.
COGS and ad spend impact
Cost of goods and advertising costs flow directly into your tracking view.
Near Real-Time
Data Refresh
Sales, fees and profit updated throughout the day.
21
Marketplaces
All Amazon regions consolidated in one view.
40+
Fee Types Tracked
Every referral, FBA, storage and return fee. Automatically.
See Your True Sales Numbers in 5 Minutes
Connect Seller Central and get instant visibility into revenue, profit and trends across every marketplace. Start your 14-day free trial today.
Start Free TrialNova vs Seller Central for sales tracking
Seller Central shows you revenue. Nova shows you the full picture.
| Sales visibility | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Sales data refresh | Delayed (hours) | Manual upload | Near real-time |
| True profit calculation | Not available | Manual formulas | Automatic, all fees + COGS |
| Multi-marketplace view | Switch accounts | Tab per market | Consolidated dashboard |
| Historical comparisons | Limited | Manual rebuild | Day, week, month, year |
| Product-level P&L | Revenue only | VLOOKUP-driven | Per-SKU profitability |
| Custom reporting | Fixed reports | Static sheets | Drag-and-drop dashboards |
| Ad spend integration | Separate console | Manual import | Included in P&L |
| COGS tracking | Not available | Manual entry | Built-in |
Start tracking sales in 3 minutes
No spreadsheets. No manual data entry. Just connect and go.
Connect Your Account
Link Amazon Seller Central with a secure, read-only connection. Takes under 60 seconds.
Sales Data Flows In
Nova pulls revenue, fees, returns and ad spend in near real-time. No manual uploads, no waiting overnight.
Track Every Dollar
See exactly where your money goes. Every fee, refund and cost accounted for, updated throughout the day.
They talk about Nova
Who is Nova's sales tracker for?
Growing Sellers ($10K-$100K/mo)
Track daily sales trends across your catalog and spot underperforming SKUs before they drain budget.
Built for FBA sellers →Established Brands ($100K-$1M/mo)
Monitor sales velocity across multiple marketplaces. Catch revenue drops or return spikes the same day.
How brand managers use it →Enterprise & Agencies ($1M+/mo)
Consolidated sales feed across every client account. Custom tracking views per brand or manager.
How agencies use it →What is an Amazon sales tracker?
An Amazon sales tracker monitors your selling activity across Amazon marketplaces in near real time. It goes beyond basic revenue reporting by tracking units, refunds, fees and ad costs to give a complete picture of business performance throughout the day.
The key difference between a sales tracker and Seller Central reports is speed and depth. Seller Central updates with hours of delay and doesn't calculate true profit. Nova pulls data in near real-time and subtracts all 40+ Amazon fee types, COGS and ad spend automatically.
For sellers managing multiple marketplaces, a sales tracker consolidates all regions into a single view with automatic currency conversion. One dashboard shows where revenue comes from and which products drive real profit.
Why Sellers Choose Nova for Sales Tracking
"We check Nova every morning before coffee. Near real-time sales data means we catch trends and problems the same day."
Amazon Brand Manager
12 ASINs, $210K/month revenue
"Seller Central reports lag by 48 hours. Nova gives us same-day clarity on revenue, units and refunds."
Private Label Seller
Selling in US and UK marketplaces
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Amazon Sales Tracker: Frequently Asked Questions
Everything you need to know about tracking Amazon sales with Nova.
Related solutions
Explore other tools that complement your Amazon selling strategy
Amazon Profit Tracker
Track profit trends over time across your entire portfolio
Amazon Marketplace Analytics
Compare performance across US, EU, and all Amazon marketplaces
Amazon FBA Analytics Software
Complete FBA analytics with inventory, fees, and profitability
Amazon Seller Dashboard
Centralized dashboard for all your Amazon seller metrics
Stop guessing. Start tracking.
Join 2,000+ Amazon sellers who use Nova to track real sales performance. Connect in 3 minutes, see your true numbers today.