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A/B Testing for Amazon Sellers

Optimize your Amazon listings with data-driven A/B testing for titles, images, pricing, and keywords.

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Nova A/B testing dashboard showing keyword change event with before/after comparison of sales, conversion rate, and contribution margin across 30-day windows

How Amazon A/B testing works

Track and measure the impact of every change in four steps

1

Log your business actions

PPC change, keyword update, campaign budget increase, or any custom action you need to pilot your business

Create new event interface
Track price changes and promotions
Log campaign launches and changes
Record listing optimizations
2

See actions on your timeline

Events appear instantly on your performance timeline

Dashboard with events
Real-time sync across all dashboards
Visual timeline of all actions
Seamless integration with metrics
3

Track every move in one feed

See all your actions with performance impacts at a glance

Events feed with impacts
Complete history of all events
Quick performance impact indicators
Filter by event type or date
4

Compare before vs. after

Get data-driven insights on performance at ASIN, Parent ASIN, and account level

Before/after KPI analytics
Compare all KPIs before vs after
Statistical significance indicators
Customizable time periods
5

Act on what you learn

Know exactly which changes to roll back and which strategies to scale across your catalog.

Lower budget

Reduce spend on campaigns showing negative ROI

Pause campaign

Stop underperformers identified through event analysis

Update campaign

Refine targeting and bidding based on insights

Change keywords

Optimize keyword strategy based on conversion data

Adjust pricing

Fine-tune prices based on sales and margin performance

Replicate success

Scale winning strategies across your entire catalog

Why sellers need A/B testing

Every listing change is a hypothesis. Test it, measure it, scale what works.

01

Test main images & A+ content

Your main image is the first thing shoppers see. Test variations to boost CTR and conversion.

02

Optimize titles for A9

Test title variations to find what ranks better organically while maintaining conversions.

03

Validate PPC campaign changes

Log every ad adjustment. Track actual ROI impact before scaling winning strategies.

04

Test pricing & promotions

Find your optimal price point. Measure impact on units, revenue, and profit.

05

Improve BSR ranking

Track how listing changes affect your Best Seller Rank and category positioning.

06

Make data-driven decisions

Stop guessing which changes work. Track results over time to optimize with confidence.

Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

The P&L view captures everything Amazon-related

The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.

Yano profile

Yano

🇺🇸
Read on Reddit

Just go for it. You won't regret it

The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.

Josh Grillo profile

Josh Grillo

🇺🇸
Read on Trustpilot

Exactly the kind of tool e-commerce needed

Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.

Steve H profile

Steve H

🇬🇧
Read on Trustpilot

A great team to work with

We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.

Jessica Christensen profile

Jessica Christensen

🇺🇸
Read on Trustpilot

Nova is great

Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.

Alexandr Kachurovskyi profile

Alexandr Kachurovskyi

🇩🇪
Read on Trustpilot

Replaced hours of reporting with one dashboard

I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.

Jake Zaratsian profile

Jake Zaratsian

🇺🇸
Read on Trustpilot

Top notch customer support

The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.

Angelo Raymundo profile

Angelo Raymundo

🇵🇭
Read on Trustpilot

A dependable solution for Amazon sellers

We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.

Ashish Chaudhary

🇮🇳
Read on Trustpilot

A robust instrument with competitive pricing

After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.

Pavel Zadorozhnyi

🇪🇸
Read on Trustpilot

Highly recommended

Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.

Nimrod

🇺🇸
Read on Trustpilot

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
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  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees