WHAT'S NEW
Solving complex e-commerce problems, one at a time.
Antoine
CEO · 10+ years in Amazon tech
January 2026
A new foundation for Amazon analytics
Most Amazon analytics tools show you what happened. They give you numbers, charts, trends. But sellers don't fail because they lack data. They fail because they can't act on it fast enough.
The gap isn't information. It's interpretation. Sellers spend hours each week translating dashboards into decisions. By the time they act, the moment has passed.
We're moving from descriptive analytics to prescriptive intelligence. Nova now tells you what to do, not just what happened. Every metric is connected to an action. Every alert comes with a recommendation.
Nova monitors your catalog, ads, and margins in real time. Anomalies are flagged before they become problems.
Each alert includes root cause analysis. No more guessing why a metric moved.
Actionable recommendations appear alongside every insight. One click to execute.
Sellers using the new system reduced decision latency by 74%. What used to take a week now takes minutes.
This is the first step. Over the coming months, Nova will learn your business rhythms and anticipate decisions before you need to make them.
December 2025
Enhanced Tag Filtering
Complex portfolios needed more granular ways to slice data by tags.
What changed:
- •AND/OR logic for combining multiple tag filters
- •Save and share custom filtered views with team members
- •Bulk tag operations from search results
November 2025
Custom Analytics Beta Launch
Every brand has unique KPIs that standard dashboards couldn't address.
What changed:
- •Build custom metrics with formula editor
- •Drag-and-drop dashboard builder
- •One-click export to CSV, Excel, or Google Sheets
Oct 2025
No updates for this month yet. Check back soon!
Sep 2025
No updates for this month yet. Check back soon!