Nova research · updated monthly
Who still buys Amazon brands in 2026, and what happened to everyone else
6 of the 47 aggregators we track are still active buyers. The rest were bought, merged, wound down or stopped acquiring. Check any name here before you spend a month in a process with it.
Around 100 aggregators raised roughly $16B between 2020 and 2022. Deal volume now runs at 10 to 20% of the 2021 pace, and brands that do change hands trade around 2.5 to 3.5x SDE. The buying wave that followed was itself debt-funded, which is why so many of the consolidators appear below too.
Where each aggregator stands today
Search a name, filter by status, sort any column. Every row links to the document or the report it comes from.
Showing 47 of 47 companies.
| What is documented | Source | ||||
|---|---|---|---|---|---|
| 10Club | India | Insolvency proceeding | Filed at the NCLT to open insolvency proceedings. According to the petition, assets are insufficient to cover debts. Had previously moved from a roll-up model to D2C. | Inc42 / NCLT petition | not sourced |
| Acquco | United States | Withdrew from acquisitions | Reported as having stopped new acquisitions. | CT Acquisitions | not sourced |
| Ambr Group | Germany | In activity | Formed by the merger of Suma Brands and D1 Brands. More than 30 brands, reported revenue above $100M. | SPS Commerce / Marketplace Pulse | not sourced |
| Aterian | United States | Strategic review | Listed on Nasdaq (ATER). Formal strategic alternatives review opened in December 2025, including a possible sale of assets or of the company. Still under way as of 23 March 2026. | GlobeNewswire / Nasdaq / Aterian releases | 12/2025 - 03/2026 |
| Benitago Group | United States | Insolvency proceeding | Chapter 11 filing. | Chapter 11 docket / Quiver Quantitative | 2023 |
| Berlin Brands Group | Germany | Change of control | Sole control acquired by HPS Group, cleared by the European Commission. | European Commission, case M.11474 | 03/2024 |
| Boopos | Spain | Changed model | Reported as having pivoted to a financing model. | Nuoptima | not sourced |
| Boosted Commerce | United States | Restructuring reported | According to the press, a workforce reduction of about 20%. | SPS Commerce | not sourced |
| Branded | Germany | Merged | Acquired Heyday; the two entities became Essor. | BusinessWire / CNBC | 09/2024 |
| Cap Hill Brands | United States | Merged | Merged with Juvo Plus to form Infinite Commerce, later absorbed by Razor Group. | Victory Park Capital / GeekWire | 06/2024 |
| D1 Brands | United States | Merged | Merged with Suma Brands to form Ambr Group. | SPS Commerce / Marketplace Pulse | not sourced |
| Diverge Group | United Kingdom | Changed model | Reported as having pivoted to a new model. | Nuoptima | not sourced |
| Dragonfly Commerce | United States | Merged | Absorbed by Infinite Commerce, later absorbed by Razor Group. | Victory Park Capital | 2024 |
| Elevate Brands | United States | Acquired | Acquired by SellerX. | SPS Commerce | not sourced |
| Essor | United States | In activity | Entity formed from Branded and Heyday. Combined revenue announced at about $400M. According to Bloomberg, Apollo and BlackRock were in talks over debt financing. | BusinessWire / Bloomberg | 09/2024 |
| Factory14 | Luxembourg | Acquired | Acquired by Razor Group. | Nuoptima / PR Newswire | not sourced |
| Forum Brands | United States | In activity | Raised $100M in debt from TriplePoint Capital and $27M in equity from Norwest, NFX and Concrete Rose. Acquisitions continued (EVER Skincare, Lola). | Retail Dive / Modern Retail | not sourced |
| GlobalBees | India | Change of control | FirstCry acquired a majority stake at an announced valuation of $2.12B. | Indian business press | 09/2025 |
| Heroes | United Kingdom | In activity | Cited as still acquiring in 2026. Financial position not independently verified. | CT Acquisitions / ecomranker | not sourced |
| Heyday | United States | Merged | Acquired by Branded; the two entities became Essor. | BusinessWire / CNBC / Modern Retail | 09/2024 |
| High Five Brands | United States | Ceased operations | Reported as having ceased operations. | Nuoptima | not sourced |
| Infinite Commerce | United States | Merged | Four-way merger of Juvo Plus, Cap Hill Brands, Dragonfly and Moonshot Brands, then merged with Razor Group. | Victory Park Capital / PR Newswire | 06/2024 then 08/2025 |
| Intrinsic | United States | Changed model | Repositioned as a women's health consumer goods company, $15M raised. | Modern Retail | 04/2023 |
| Juvo Plus | United States | Merged | Merged with Cap Hill Brands to form Infinite Commerce. | Victory Park Capital / FLG Partners | 06/2024 |
| Mensa House of Brands | India | Renamed | Renamed BRND.ME. Refocused on a reduced set of brands to cut costs. | Indian business press | not sourced |
| Merama | Mexico | Restructuring reported | Workforce reduced by about 10% in June 2023, refocused on brands generating more than $15M in revenue. Raised $45M in April 2025. | Contxto / CB Insights | 2023-2025 |
| Mohawk | United States | Renamed | Mohawk Group Holdings renamed Aterian (Nasdaq: ATER) on 30 April 2021. See the Aterian entry. | Mohawk Group release / Nasdaq | 04/2021 |
| Moonshot Brands | United States | Merged | Absorbed by Infinite Commerce, later absorbed by Razor Group. | Victory Park Capital | 2024 |
| Olsam | United Kingdom | Withdrew from acquisitions | Reported as having stopped new acquisitions. | CT Acquisitions | not sourced |
| Orange Brands | Germany | Acquired | Reported as acquired by Berlin Brands Group. | Nuoptima | not sourced |
| Perch | United States | Acquired | Acquired by Razor Group. Combined entity valued at about $1.7B per the release. | PR Newswire / TechCrunch | 03/2024 |
| Plus Ultra Group | Global | Withdrew from acquisitions | Reported as having stopped new acquisitions. | Nuoptima | not sourced |
| Primeridian | United States | Ceased operations | Reported as having ceased operations. | Nuoptima | not sourced |
| Razor Group | Germany | Restructuring reported | According to Bloomberg, additional financing was provided by its investors. Merged with Infinite Commerce. | Bloomberg / PR Newswire | 2025 |
| River Sea Network | Global | Changed model | Reported as having pivoted to a new model. | Nuoptima | not sourced |
| SellerX | Germany | Restructuring reported | According to the press, a workforce reduction of about 20% was announced, the portfolio was cut from 67 to 19 brands and management changed. A sale process opened by creditors was later halted. | Sifted / ecommercenews.eu / Eulerpool | 2024-2025 |
| Society Brands | United States | In activity | Raised an additional $25M in equity in October 2023. | Modern Retail | 10/2023 |
| Stryze Group | Germany | Acquired | Acquired by Razor Group. | PR Newswire | not sourced |
| Suma Brands | United States | Merged | Merged with D1 Brands to form Ambr Group. | SPS Commerce / Marketplace Pulse | not sourced |
| Thirstii | Germany | Acquired | Reported as acquired by Thrasio. | Nuoptima | not sourced |
| Thrasio | United States | Insolvency proceeding | Chapter 11 filing. Company emerged recapitalized with a reduced portfolio. | Chapter 11 docket / Marketplace Pulse | 02/2024 |
| United | United States | Withdrew from acquisitions | Reported as having stopped new acquisitions. | Nuoptima | not sourced |
| Unybrands | United States | In activity | Series B closed and prior credit facility refinanced. Close to 30 brands, combined revenue announced at about $175M. | PR Newswire | 02/2024 |
| UpScalio | India | Restructuring reported | According to the press, stalled growth, layoffs and a contracting funding pipeline. | Indian business press | not sourced |
| Valoreo | Mexico | Acquired | Acquired by Razor Group. | PR Newswire | not sourced |
| Win Brands Group | United States | Restructuring reported | According to Modern Retail, three rounds of layoffs in twelve months and the departure of its president. | Modern Retail | 2023-2024 |
| Zeelos | Global | Withdrew from acquisitions | Reported as having stopped new acquisitions. | Nuoptima | not sourced |
10Club
India
Filed at the NCLT to open insolvency proceedings. According to the petition, assets are insufficient to cover debts. Had previously moved from a roll-up model to D2C.
Inc42 / NCLT petitiondate not sourced
Acquco
United States
Reported as having stopped new acquisitions.
CT Acquisitionsdate not sourced
Ambr Group
Germany
Formed by the merger of Suma Brands and D1 Brands. More than 30 brands, reported revenue above $100M.
SPS Commerce / Marketplace Pulsedate not sourced
Aterian
United States
Listed on Nasdaq (ATER). Formal strategic alternatives review opened in December 2025, including a possible sale of assets or of the company. Still under way as of 23 March 2026.
GlobeNewswire / Nasdaq / Aterian releases12/2025 - 03/2026
Benitago Group
United States
Chapter 11 filing.
Berlin Brands Group
Germany
Sole control acquired by HPS Group, cleared by the European Commission.
Boosted Commerce
United States
According to the press, a workforce reduction of about 20%.
SPS Commercedate not sourced
Cap Hill Brands
United States
Merged with Juvo Plus to form Infinite Commerce, later absorbed by Razor Group.
D1 Brands
United States
Merged with Suma Brands to form Ambr Group.
SPS Commerce / Marketplace Pulsedate not sourced
Diverge Group
United Kingdom
Reported as having pivoted to a new model.
Nuoptimadate not sourced
Dragonfly Commerce
United States
Absorbed by Infinite Commerce, later absorbed by Razor Group.
Essor
United States
Entity formed from Branded and Heyday. Combined revenue announced at about $400M. According to Bloomberg, Apollo and BlackRock were in talks over debt financing.
BusinessWire / Bloomberg09/2024
Forum Brands
United States
Raised $100M in debt from TriplePoint Capital and $27M in equity from Norwest, NFX and Concrete Rose. Acquisitions continued (EVER Skincare, Lola).
Retail Dive / Modern Retaildate not sourced
GlobalBees
India
FirstCry acquired a majority stake at an announced valuation of $2.12B.
Indian business press09/2025
Heroes
United Kingdom
Cited as still acquiring in 2026. Financial position not independently verified.
CT Acquisitions / ecomrankerdate not sourced
Heyday
United States
Acquired by Branded; the two entities became Essor.
High Five Brands
United States
Reported as having ceased operations.
Nuoptimadate not sourced
Infinite Commerce
United States
Four-way merger of Juvo Plus, Cap Hill Brands, Dragonfly and Moonshot Brands, then merged with Razor Group.
Victory Park Capital / PR Newswire06/2024 then 08/2025
Intrinsic
United States
Repositioned as a women's health consumer goods company, $15M raised.
Modern Retail04/2023
Juvo Plus
United States
Merged with Cap Hill Brands to form Infinite Commerce.
Mensa House of Brands
India
Renamed BRND.ME. Refocused on a reduced set of brands to cut costs.
Indian business pressdate not sourced
Merama
Mexico
Workforce reduced by about 10% in June 2023, refocused on brands generating more than $15M in revenue. Raised $45M in April 2025.
Contxto / CB Insights2023-2025
Mohawk
United States
Mohawk Group Holdings renamed Aterian (Nasdaq: ATER) on 30 April 2021. See the Aterian entry.
Moonshot Brands
United States
Absorbed by Infinite Commerce, later absorbed by Razor Group.
Olsam
United Kingdom
Reported as having stopped new acquisitions.
CT Acquisitionsdate not sourced
Perch
United States
Acquired by Razor Group. Combined entity valued at about $1.7B per the release.
PR Newswire / TechCrunch03/2024
Plus Ultra Group
Global
Reported as having stopped new acquisitions.
Nuoptimadate not sourced
Primeridian
United States
Reported as having ceased operations.
Nuoptimadate not sourced
Razor Group
Germany
According to Bloomberg, additional financing was provided by its investors. Merged with Infinite Commerce.
River Sea Network
Global
Reported as having pivoted to a new model.
Nuoptimadate not sourced
SellerX
Germany
According to the press, a workforce reduction of about 20% was announced, the portfolio was cut from 67 to 19 brands and management changed. A sale process opened by creditors was later halted.
Society Brands
United States
Raised an additional $25M in equity in October 2023.
Modern Retail10/2023
Suma Brands
United States
Merged with D1 Brands to form Ambr Group.
SPS Commerce / Marketplace Pulsedate not sourced
Thrasio
United States
Chapter 11 filing. Company emerged recapitalized with a reduced portfolio.
United
United States
Reported as having stopped new acquisitions.
Nuoptimadate not sourced
Unybrands
United States
Series B closed and prior credit facility refinanced. Close to 30 brands, combined revenue announced at about $175M.
PR Newswire02/2024
UpScalio
India
According to the press, stalled growth, layoffs and a contracting funding pipeline.
Indian business pressdate not sourced
Win Brands Group
United States
According to Modern Retail, three rounds of layoffs in twelve months and the departure of its president.
Modern Retail2023-2024
Zeelos
Global
Reported as having stopped new acquisitions.
Nuoptimadate not sourced
Eight companies, one buyer
Several names on old buyer lists are now the same entity. If you approach three of them, you are approaching one desk.
- Perch
- Factory14
- Valoreo
- Stryze Group
- Juvo Plus
- Cap Hill Brands
- Dragonfly Commerce
- Moonshot Brands
Razor Group acquired Perch, Factory14, Valoreo and Stryze Group, then merged with Infinite Commerce, itself the June 2024 four-way merger of Juvo Plus, Cap Hill Brands, Dragonfly and Moonshot Brands. Eight companies now sit inside one entity.
- Branded
- Heyday
BRANDED acquired Heyday in September 2024 and the two entities became Essor, with combined revenue announced at about $400M.
- Suma Brands
- D1 Brands
Suma Brands and D1 Brands merged to form Ambr Group, reported to hold more than 30 brands.
If you are planning an exit, this is the buyer list
6 companies where the most recent sourced information has them operating and acquiring. Everything else on this page is context for why the list is this short.
- Ambr GroupGermany
Formed by the merger of Suma Brands and D1 Brands. More than 30 brands, reported revenue above $100M.
- EssorUnited States
Entity formed from Branded and Heyday. Combined revenue announced at about $400M. According to Bloomberg, Apollo and BlackRock were in talks over debt financing.
- Forum BrandsUnited States
Raised $100M in debt from TriplePoint Capital and $27M in equity from Norwest, NFX and Concrete Rose. Acquisitions continued (EVER Skincare, Lola).
- HeroesUnited Kingdom
Cited as still acquiring in 2026. Financial position not independently verified.
- Society BrandsUnited States
Raised an additional $25M in equity in October 2023.
- UnybrandsUnited States
Series B closed and prior credit facility refinanced. Close to 30 brands, combined revenue announced at about $175M.
Buyers underwrite on SKU-level contribution margin now, not on top-line revenue. If you are preparing a process, the numbers in our portfolio analytics for aggregators are the same ones they will ask you for.
How this list is built
Every row states either a public register fact, a Chapter 11 filing, a European Commission merger decision, an NCLT petition, a press release or a listed company disclosure, or a statement attributed to a named outlet. No adjectives, no projections. Rows we have not been able to verify are marked "Status unverified" and stay visible rather than being dropped. The absence of reported difficulty is never recorded as health, so a company missing from the active list is not a judgement about it.
The Berlin Brands Group entry cites the European Commission decision in case M.11474. Reviewed monthly; corrections are applied as soon as the document checks out.
Correction and right of reply
Something out of date or wrong about your company? Send the document and we update the entry.
Nova gives sellers, agencies and the remaining buyers the same profit numbers a diligence process asks for, per SKU and per marketplace.
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