MCPNova MCP for Claude goes live in
The bridge that gives Claude context on your reconciled Amazon data.
Your Amazon Seller Dashboard. Built for Profit.
Nova replaces 8 Seller Central tabs with one real-time dashboard. Revenue, profit, fees, and trends across every marketplace.
Why Amazon sellers need a dedicated dashboard
Amazon Seller Central scatters your data across dozens of reports and tabs. Most sellers waste hours piecing together information that should be available at a glance.
8+ Seller Central tabs to check
8+ Seller Central tabs to check daily: Business Reports, Payments, Advertising, Inventory, Returns, FBA fees, and more. Jumping between them wastes hours and guarantees you miss something.
Seller Central drowns you in data
Seller Central drowns you in data but never tells you which number actually grows your business. Sessions, units, revenue, fees. Without context, you're just guessing what matters.
68% of sellers don't know their margins
68% of sellers don't know their true margins because Seller Central doesn't calculate profit. It shows revenue and fees separately, leaving you to piece together the real picture manually.
4-6 hours wasted weekly on reporting
4-6 hours wasted weekly on manual reporting: downloading CSVs, copying numbers, building spreadsheets. That's 250+ hours a year you could spend on strategy, sourcing, and scaling.
See Nova in action
From high-level profitability to SKU-level performance, Nova gives you the dashboards you need to make decisions fast.
Centralized command center
Revenue, profit, fees, and trends in one view. No more tab switching.
True profit calculation
40+ fee types, COGS, and ad spend subtracted automatically per SKU.
Near real-time refresh
Sales and profit data updated throughout the day, not hours later.
Multi-marketplace view
All 21 Amazon regions consolidated with automatic currency conversion.
Custom dashboards
Drag-and-drop KPIs to build the view that matches your workflow.
COGS + PPC integration
Cost of goods and advertising costs flow directly into your P&L.
40+
Fee Types Tracked
Every referral, FBA, storage, and return fee. Automatically.
99.8%
Accuracy
Verified against Amazon Settlement Reports.
23
Marketplaces
All Amazon regions. Automatic currency conversion.
See Your Entire Business in One Dashboard
Connect your Seller Central account and replace 8 tabs with one real-time view. Revenue, profit, fees, and trends across every marketplace. Start your 14-day free trial today.
Start Free TrialSet up your dashboard in 3 minutes
No spreadsheets. No manual data entry. Just connect and go.
Connect Your Account
Link your Amazon Seller Central account with a secure, read-only connection. Takes under 60 seconds.
Data Syncs Automatically
Nova pulls your sales, fees, returns, and ad spend data in near real-time. No manual uploads or CSV exports.
Your Dashboard Is Ready
See true profits, trends, and performance across all marketplaces instantly. Customize views to match your workflow.
They talk about Nova
Who is Nova's seller dashboard for?
Whether you're scaling your first brand or managing a portfolio, Nova adapts to your needs.
$10K - $100K/mo
Growing Sellers
- Know your true margins per product
- Identify which SKUs to scale or cut
- Stop guessing and start tracking
$100K - $1M/mo
Established Brands
- Multi-marketplace P&L consolidation
- Team dashboards and custom views
- Historical trend analysis for forecasting
$1M+/mo
Enterprise & Agencies
- Multi-brand portfolio management
- Client reporting and custom views
- API access and data warehouse integration
What Is an Amazon Seller Dashboard?
An Amazon seller dashboard is a centralized analytics interface that pulls data from your Seller Central account and presents your key business metrics in a single view. Instead of navigating between Business Reports, Payments, Advertising Console, Inventory, and Returns, you see revenue, profit, fees, ad spend, and trends all at once.
The fundamental limitation of Seller Central as a dashboard is that it was designed for transaction management, not business intelligence. It shows you what happened but doesn't help you understand why. A dedicated seller dashboard like Nova connects the dots between sales data, advertising performance, fee structures, and cost of goods to surface the insights that actually drive growth.
For multi-marketplace sellers, the value multiplies. Instead of logging into separate Seller Central accounts for each region, a proper dashboard consolidates all marketplaces with automatic currency conversion and unified P&L reporting. Pair the dashboard with the profit tracker and PPC analytics tool for the full picture.
Why Sellers Choose Nova for Dashboard Analytics
"I used to spend 2 hours a day pulling data from Seller Central. Nova puts everything in one dashboard. I get that time back."
FBA Operations Manager
Managing 200+ SKUs
"Our whole team uses the same dashboard now. No more conflicting spreadsheets or outdated numbers."
E-commerce Director
3 brands, $1.2M/month combined
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Amazon Seller Dashboard: Frequently Asked Questions
Everything you need to know about Nova's seller dashboard.
Related Insights
Explore in-depth guides to get the most from this feature
Best Amazon Analytics Tools for FBA Sellers
Compare the top dashboards and analytics tools for Amazon sellers.
Amazon Seller Analytics: The Complete 2026 Guide
How to design your daily seller dashboard for profitability.
Amazon Profit Dashboard Setup Guide
Set up automated profit reporting in 30 minutes.
Sellerboard Alternative for Amazon Sellers
Why operators switch from Sellerboard to Nova.
Related solutions
Explore other tools that complement your Amazon selling strategy
Amazon Sales Tracker
Track daily, weekly, and monthly sales across all marketplaces
Amazon Profit Tracker
Track profit trends over time across your entire portfolio
Sellerboard Alternative
Why operators switch from Sellerboard to Nova: hourly data, Custom Breakdowns, A/B Event Tracker, multi-account workspaces
FBA Management Software
Manage your entire FBA business from one unified dashboard
Stop Tab-Switching. Start Deciding.
Join 2,000+ Amazon sellers who use Nova as their command center. Connect your account in 3 minutes, see your entire business in one view.