Nova replaces 8 Seller Central tabs with one real-time dashboard. Revenue, profit, fees, and trends across every marketplace.
Amazon Seller Central scatters your data across dozens of reports and tabs. Most sellers waste hours piecing together information that should be available at a glance.
8+ Seller Central tabs to check daily: Business Reports, Payments, Advertising, Inventory, Returns, FBA fees, and more. Jumping between them wastes hours and guarantees you miss something.
Seller Central drowns you in data but never tells you which number actually grows your business. Sessions, units, revenue, fees. Without context, you're just guessing what matters.
68% of sellers don't know their true margins because Seller Central doesn't calculate profit. It shows revenue and fees separately, leaving you to piece together the real picture manually.
4-6 hours wasted weekly on manual reporting: downloading CSVs, copying numbers, building spreadsheets. That's 250+ hours a year you could spend on strategy, sourcing, and scaling.
From high-level profitability to SKU-level performance, Nova gives you the dashboards you need to make decisions fast.
Revenue, profit, fees, and trends in one view. No more tab switching.
40+ fee types, COGS, and ad spend subtracted automatically per SKU.
Sales and profit data updated throughout the day, not hours later.
All 21 Amazon regions consolidated with automatic currency conversion.
Drag-and-drop KPIs to build the view that matches your workflow.
Cost of goods and advertising costs flow directly into your P&L.
40+
Every referral, FBA, storage, and return fee. Automatically.
99.8%
Verified against Amazon Settlement Reports.
23
All Amazon regions. Automatic currency conversion.
Connect your Seller Central account and replace 8 tabs with one real-time view. Revenue, profit, fees, and trends across every marketplace. Start your 14-day free trial today.
Start Free TrialNo spreadsheets. No manual data entry. Just connect and go.
Link your Amazon Seller Central account with a secure, read-only connection. Takes under 60 seconds.
Nova pulls your sales, fees, returns, and ad spend data in near real-time. No manual uploads or CSV exports.
See true profits, trends, and performance across all marketplaces instantly. Customize views to match your workflow.
They talk about Nova
Whether you're scaling your first brand or managing a portfolio, Nova adapts to your needs.
$10K - $100K/mo
$100K - $1M/mo
$1M+/mo
An Amazon seller dashboard is a centralized analytics interface that pulls data from your Seller Central account and presents your key business metrics in a single view. Instead of navigating between Business Reports, Payments, Advertising Console, Inventory, and Returns, you see revenue, profit, fees, ad spend, and trends all at once.
The fundamental limitation of Seller Central as a dashboard is that it was designed for transaction management, not business intelligence. It shows you what happened but doesn't help you understand why. A dedicated seller dashboard like Nova connects the dots between sales data, advertising performance, fee structures, and cost of goods to surface the insights that actually drive growth.
For multi-marketplace sellers, the value multiplies. Instead of logging into separate Seller Central accounts for each region, a proper dashboard consolidates all marketplaces with automatic currency conversion and unified P&L reporting. Pair the dashboard with the profit tracker and PPC analytics tool for the full picture.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
Everything you need to know about Nova's seller dashboard.
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Track daily, weekly, and monthly sales across all marketplaces
Track profit trends over time across your entire portfolio
Why operators switch from Sellerboard to Nova: hourly data, Custom Breakdowns, A/B Event Tracker, multi-account workspaces
Manage your entire FBA business from one unified dashboard
Join 3,000+ Amazon sellers who use Nova as their command center. Connect your account in 3 minutes, see your entire business in one view.
