Seller Central's home page shows today's sales. Nova shows sales, net profit and ad spend for any period, next to the periods before it.
Loved by Amazon sellers worldwide
Verified 5-star reviews on Trustpilot and Reddit.
Fantastic data share for Amazon agencies
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
The P&L view captures everything Amazon-related
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
Exactly the kind of tool e-commerce needed
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
A great team to work with
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
Just go for it. You won't regret it
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
Nova is great
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
Replaced hours of reporting with one dashboard
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
Top notch customer support
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
A dependable solution for Amazon sellers
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
INA robust instrument with competitive pricing
“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ESHighly recommended
“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
USNova has made tracking our Amazon profit easier
“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PTSophisticated tools, transparent data, and responsive support
“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
Four tiles, six KPIs each, picked from 83. Choose Last month and the other tiles fill in: two months ago, three months ago, the same month last year.
Rows are the KPIs you choose, columns are days, weeks, months or quarters. The heatmap shades each row from its best period to its worst, so the weak month shows first.
Group rows by account, marketplace, parent ASIN, child ASIN, SKU or your own tags, then add a second level. Every column can show its change against the comparison period.
Filters such as Losing money, Sales dropping, High TACOS and Low Buy Box narrow the table in one click, and any table exports to CSV or Excel. For every Amazon fee line behind net profit, see the Amazon profit and loss.
Dates, tiles, columns, grouping and sort, saved under one name. Keep it to yourself, share it with the workspace, or pick the workspaces that can use it.
Example
How did last month compare with the month before?
| Metric | August | July |
|---|---|---|
| Sales | $70.5K | $60.3K |
| Net profit | $20.3K | $4,592 |
| TACOS | 14.9% | 16.9% |
Example
Which marketplace drove the change in net profit?
| Marketplace | Net profit | Change |
|---|---|---|
| amazon.com | $20.2K | +425% |
| amazon.ca | $140 | -81% |
What it can read
What it can write back
Or start from the prompt library.
The Seller Central home page is built for today's orders. A dashboard is built for the periods around them.
| Seller Central home page | A spreadsheet | Nova | |
|---|---|---|---|
| Periods side by side | Recent days | If you rebuild it each month | Four tiles, any period |
| Net profit after fees, ads and cost of goods | No | If costs are kept current | On every tile and row |
| Split by marketplace, ASIN or SKU | Separate reports | Pivot tables | Two levels, one click |
| A year of KPIs by month | Report downloads | Manual | One grid with a heatmap |
| Views the team reuses | No | A shared file | Personal or shared views |
| Ask an AI assistant | No | No | Claude, ChatGPT, Gemini |
Metrics, periods, marketplaces, refresh and sharing.
They talk about Nova
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Explore in-depth guides to get the most from this feature
Build a profit dashboard that reconciles fees, ads and cost of goods, step by step.
Every Seller Central report mapped by category, with retention limits and when to export to analytics.
Compare the top analytics platforms for Amazon sellers. Features, pricing, and what actually matters.
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