Amazon Seller KPI Library
264 Amazon seller metrics, each with its definition, its formula, and where it appears in Seller Central.
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264 matching metrics
- SessionsGrowth
- Page ViewsGrowth
- Unit Session Percentage (Conversion Rate)Growth
- Buy Box % (BB Ownership)Growth
- Add-to-Cart RateGrowth
- Detail Page View RateGrowth
- Subscribe & Save EnrollmentGrowth
- New-to-Brand %Growth
- Repeat Purchase RateGrowth
- Customer Lifetime Value (CLV) (Est.)Growth
- Cart Abandonment RateGrowth
- Organic Rank (by keyword)Growth
- Sponsored Rank (by keyword)Growth
- Search Query VolumeGrowth
- Keyword Indexation StatusGrowth
- Category (BSR) RankGrowth
- Units OrderedGrowth
- Units SoldGrowth
- Product SalesGrowth
- Average Selling Price (ASP)Growth
- Units Ordered Growth (YoY)Growth
- Revenue Growth (YoY)Growth
- Units Ordered Growth (MoM)Growth
- Revenue Growth (MoM)Growth
- Velocity (Units/Day)Growth
- Revenue per SessionGrowth
- OrdersGrowth
- Units per OrderGrowth
- Seasonal IndexGrowth
- S&S Subscription CountGrowth
- S&S Churn RateGrowth
- S&S Retention RateGrowth
- S&S Lifetime Value (LTV)Growth
- S&S Discount %Growth
- S&S Revenue %Growth
- S&S First-Order to Subscription RateGrowth
- S&S Reactivation RateGrowth
- Amazon Posts ImpressionsGrowth
- Amazon Posts Engagement RateGrowth
- Amazon Posts Click-Through RateGrowth
- Amazon Live ViewsGrowth
- Amazon Live Conversion RateGrowth
- Product Video View RateGrowth
- Cross-Marketplace Revenue %Growth
- Multi-Currency RevenueGrowth
- List PriceProfitability
- Selling PriceProfitability
- Discount %Profitability
- Price ElasticityProfitability
- Competitive Price IndexProfitability
- Price Change FrequencyProfitability
- Revenue per UnitProfitability
- Promotional Revenue %Profitability
- Bundle RevenueProfitability
- Cross-sell RevenueProfitability
- Dynamic Pricing EffectivenessProfitability
- Cost of Goods Sold (COGS)Profitability
- Amazon Referral FeeProfitability
- FBA Fulfillment FeeProfitability
- FBA Storage FeeProfitability
- Total Amazon FeesProfitability
- Gross MarginProfitability
- Contribution MarginProfitability
- Net MarginProfitability
- Gross ProfitProfitability
- Contribution ProfitProfitability
- Net ProfitProfitability
- Return RateProfitability
- Return CostProfitability
- Refund RateProfitability
- Cost per Unit (Landed)Profitability
- Margin Erosion RateProfitability
- Break-even PriceProfitability
- Price-to-Cost RatioProfitability
- Ad SpendProfitability
- Advertising Cost of Sales (ACoS)Profitability
- Return on Ad Spend (ROAS)Profitability
- Total Advertising Cost of Sales (TACoS)Profitability
- Attributed SalesProfitability
- Attributed UnitsProfitability
- Cost per Click (CPC)Profitability
- Click-Through Rate (CTR)Profitability
- Conversion Rate (CVR)Profitability
- Cost per Acquisition (CPA)Profitability
- ImpressionsProfitability
- ClicksProfitability
- Organic Sales LiftProfitability
- Blended ACoSProfitability
- Viewable ImpressionsProfitability
- Viewability RateProfitability
- Video Completion Rate (VCR)Profitability
- Video Quartile RatesProfitability
- Brand Lift - AwarenessProfitability
- Brand Lift - ConsiderationProfitability
- Brand Lift - Purchase IntentProfitability
- DSP Unique ReachProfitability
- FrequencyProfitability
- Pixel Fire RateProfitability
- DSP ROASProfitability
- Cross-Device ReachProfitability
- External Traffic SessionsProfitability
- External Traffic Conversion RateProfitability
- Attribution Tag ClicksProfitability
- Non-Amazon Ad RevenueProfitability
- Attribution Credits UsedProfitability
- Cross-Channel ROASProfitability
- Add-to-Cart from ExternalProfitability
- Brand Halo EffectProfitability
- SD Viewable ImpressionsProfitability
- SD Audience ReachProfitability
- SD Remarketing PerformanceProfitability
- SD Product Targeting ROASProfitability
- SD Contextual Targeting CTRProfitability
- SD View-Through ConversionsProfitability
- Multi-Touch Attribution RevenueProfitability
- New-to-Brand Customer CountProfitability
- Competitive Conquest RateProfitability
- Inventory LevelOperations
- Days of SupplyOperations
- Inventory TurnoverOperations
- Stockout RateOperations
- Lost Sales (Stockout)Operations
- Overstock LevelOperations
- Stranded InventoryOperations
- Aged Inventory (90+ days)Operations
- Inventory Health ScoreOperations
- Reorder PointOperations
- Safety Stock LevelOperations
- Economic Order Quantity (EOQ)Operations
- Inventory Carrying CostOperations
- Sell-Through RateOperations
- Inventory AccuracyOperations
- Inbound Shipment PerformanceOperations
- Receiving Defect RateOperations
- Inventory VelocityOperations
- Excess Inventory CostOperations
- Inventory Write-off RateOperations
- Forecast AccuracyOperations
- Lead TimeOperations
- Order Defect Rate (ODR)Operations
- Perfect Order RateOperations
- Late Shipment RateOperations
- Pre-fulfillment Cancel RateOperations
- Valid Tracking RateOperations
- On-Time Delivery RateOperations
- Shipping Cost per UnitOperations
- Fulfillment Method MixOperations
- Average Delivery TimeOperations
- Packaging Defect RateOperations
- Delivery Exception RateOperations
- Cost per ShipmentOperations
- A-to-Z Guarantee Claims RateOperations
- Chargeback RateOperations
- Chargeback Defect RateOperations
- Seller Feedback Score (Average)Operations
- Negative Feedback Removal RateOperations
- Voice of Customer (VOC) Defect RateOperations
- Customer Experience Health ScoreOperations
- Policy Warning CountOperations
- Seller Performance Notification (SPN) CountOperations
- IPI ScoreOperations
- Excess Inventory %Operations
- Low-Level Inventory %Operations
- In-Stock Rate %Operations
- Sell-Through Rate (IPI Component)Operations
- Stranded Inventory % (IPI)Operations
- Product AvailabilityOperations
- Listing Quality ScoreOperations
- Image Quality ScoreOperations
- Content CompletenessOperations
- Variation CompletenessOperations
- Search Suppression RateOperations
- Listing Defect RateOperations
- Product Launch Success RateOperations
- Catalog Error RateOperations
- Product Lifecycle StageOperations
- Average Star RatingCustomer & Market
- Total Review CountCustomer & Market
- Review VelocityCustomer & Market
- Review Rating DistributionCustomer & Market
- Negative Review RateCustomer & Market
- Review Sentiment ScoreCustomer & Market
- Customer Questions CountCustomer & Market
- Question Answer RateCustomer & Market
- A+ Content ViewsCustomer & Market
- A+ Content Conversion LiftCustomer & Market
- Customer Service Response TimeCustomer & Market
- Customer Satisfaction ScoreCustomer & Market
- Net Promoter Score (NPS)Customer & Market
- Customer Complaint RateCustomer & Market
- Product Page Bounce RateCustomer & Market
- Vine Reviews CountCustomer & Market
- Vine Review Rating AverageCustomer & Market
- Vine Enrollment CostCustomer & Market
- Vine Review VelocityCustomer & Market
- Competitor Price MonitoringCustomer & Market
- Competitor Review AnalysisCustomer & Market
- Category Growth RateCustomer & Market
- New Competitor Entry RateCustomer & Market
- Competitor Ad Spend EstimateCustomer & Market
- Search Volume TrendsCustomer & Market
- Seasonal Demand PatternsCustomer & Market
- Price Elasticity of MarketCustomer & Market
- Brand Awareness IndexCustomer & Market
- Market Concentration RatioCustomer & Market
- Innovation RateCustomer & Market
- Brand Search VolumeCustomer & Market
- Brand Conversion RateCustomer & Market
- Brand Loyalty IndexCustomer & Market
- Cross-Category PerformanceCustomer & Market
- Brand Mention SentimentCustomer & Market
- Brand Store TrafficCustomer & Market
- Counterfeit Claims FiledCustomer & Market
- Project Zero RemovalsCustomer & Market
- Transparency Program Enrollment %Customer & Market
- Brand Gating StatusCustomer & Market
- IP Violation ReportsCustomer & Market
- Buy Box Suppression RateCustomer & Market
- Brand Reputation ScoreCustomer & Market
- Restricted Product Compliance RateCustomer & Market
- Content Policy Violation RateCustomer & Market
- Competitive Position IndexCustomer & Market
- Feature Comparison ScoreCustomer & Market
- Competitive Review GapCustomer & Market
- Competitive Rating GapCustomer & Market
- Competitive Keyword OverlapCustomer & Market
- Win Rate vs. CompetitorsCustomer & Market
- Competitive Threat LevelCustomer & Market
- Contribution Margin 1 (CM1)Profitability
- CM1 PercentageProfitability
- Contribution Margin 2 (CM2)Profitability
- CM2 PercentageProfitability
- Contribution Margin 3 (CM3)Profitability
- CM3 PercentageProfitability
- PPC UnitsProfitability
- Organic UnitsProfitability
- PPC Units PercentageProfitability
- FBA Inbound Transportation FeeProfitability
- Deal Participation FeeProfitability
- Coupon Performance FeeProfitability
- FBA Disposal FeeProfitability
- Discounts (Variable Cost)Profitability
- GMV (Gross Merchandise Value)Growth
- ACoS vs TACoSProfitability
- ACoS vs RoASProfitability
- TACoS vs RoASProfitability
- Gross Margin vs Net MarginProfitability
- Sessions vs Page ViewsGrowth
- Good ACoS BenchmarkProfitability
- Good TACoS BenchmarkProfitability
- Good Buy Box Percentage BenchmarkProfitability
- Good Conversion Rate BenchmarkGrowth
Browse by category
Growth, 53 metrics
Traffic, conversion, rank, search visibility and sales velocity.
Profitability, 96 metrics
Pricing, fees, costs, margins and advertising return.
Operations, 59 metrics
Inventory, fulfilment, delivery and account health.
Customer & Market, 56 metrics
Reviews, customer experience, brand and competitive position.
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