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Connect revenue, fees, COGS, PPC spend, and returns into one profitability analysis. See which products make money and which quietly drain it.
Revenue can grow 40% while profit drops 20%. Most sellers don't find out why until quarter-end.
You're selling more units than ever. But storage surcharges, rising return rates, and PPC cost creep are eating the difference. Without SKU-level profitability data, you keep scaling the products that lose money.
You know your top-line revenue but not your contribution margin per product. Decisions about which SKUs to restock, which to cut, and where to shift budget are based on revenue rank, not profit rank.
Amazon storage surcharges went up. Return processing fees changed. Your ad spend per conversion drifted higher. Each one shaves 1 to 2% off your margins. Together, they compound into 8 to 12% margin erosion over a quarter.
Revenue lives in Seller Central. Ad spend is in the Ad Console. COGS sit in a spreadsheet. Returns are in a third report. Reconciling them into one profitability view takes hours every week, and the result is still 75 to 85% accurate.
From portfolio-wide margin trends down to per-unit contribution margins. Nova connects your P&L, fees, and COGS into one profitability analysis.
200+
Cost Lines Tracked
Every fee, cost, and deduction mapped
21
Marketplaces
Unified profitability across all regions
5-15%
Avg. Hidden Margin Gap
What sellers discover switching from spreadsheets
< 5 min
Time to First Insight
From account connect to profitability view
From zero to a full profitability analysis in under 5 minutes.
Link your Seller Central account through Amazon's official SP-API. Nova pulls every order, fee, return, and ad transaction automatically. Takes under 2 minutes.
Enter COGS per SKU or bulk import via CSV. Nova combines your product costs with Amazon's 40+ fee types and PPC spend to build a complete profitability picture.
Drill into profitability by product, category, marketplace, or time period. Find where margins leak, which fee lines changed, and what drove the shift.
Sort products by margin contribution. Tag underperformers. Set up custom breakdowns by brand, category, or marketplace to track profitability by segment going forward.
Purpose-built profitability diagnostics vs tools that show you numbers without the "why."
| Capability | Manual Analysis | Sellerboard / Generic | Nova |
|---|---|---|---|
| Root cause identification | ✗ Hours of digging | ✗ Shows totals only | ✓ Drill from margin drop to exact cost line |
| Segment comparison | ✗ Separate sheets per brand | ✗ Limited grouping | ✓ Custom breakdowns by brand, category, tag |
| Margin trend decomposition | ✗ Snapshot-only | ✗ Basic charts | ✓ Time-series by cost type per SKU |
| Winners vs losers ranking | ✗ Pivot table workarounds | ✗ Revenue-based only | ✓ Ranked by profit contribution |
| Multi-marketplace rollup | ✗ Separate files per region | ✗ Limited marketplace support | ✓ 21 marketplaces, unified view |
| Fee change detection | ✗ Manual comparison | ✗ No alerts | ✓ Flags fee increases automatically |
| Setup to first insight | Days to weeks | Hours (limited depth) | Under 5 minutes |
| Accuracy vs Settlement | ~75-85% | ~90-95% | 99.8% |
| Ongoing maintenance | Weekly manual updates | Some automation | Fully automated |
They talk about Nova
Different roles, same question: where does the profit go?
You're past the launch phase. Revenue is strong, but you're not sure which products are actually profitable after all fees, COGS, and ad spend. You need to know which SKUs to double down on and which to cut.
You're running a catalog across multiple categories, maybe multiple brands. You need profitability segmented by product line, brand, or marketplace to make portfolio-level allocation decisions.
Your clients ask: 'Where did the money go?' You need to show them, clearly, with data they trust. Nova gives you per-client profitability analysis with exportable reports that prove your value.
Explore related analytics: Profit Tracker, Profit Calculator, Financial Dashboard, Seller Accounting, and ROI Calculator.
Amazon profitability analysis is the practice of mapping every cost in your business (Amazon fees, cost of goods sold, advertising spend, returns, storage charges) to every product you sell to determine true net profitability. It answers the question most Amazon sellers can't: which products actually make money after all costs are deducted?
Effective profitability analysis goes beyond basic profit calculations. It tracks how margins change over time, identifies the specific cost lines causing margin erosion, and segments profitability by product, brand or category, marketplace, and time period.
The output of a good profitability analysis isn't a number. It's a decision. Which SKUs should you restock? Which need a price increase? Which are candidates for discontinuation? Nova automates the data collection and calculation so you can focus on the actions that move margins.
For daily monitoring of your margins, pair this analysis with Nova's profit dashboard. And to track the underlying numbers powering your decisions, explore our profit tracker.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Common questions about profitability analysis for Amazon sellers.
Explore other tools that complement your Amazon selling strategy
Track profit trends over time across your entire portfolio
Monitor cost of goods sold and gross margins per product
Break down all 40+ Amazon fee types eating into your margins
Unified P&L, fees, COGS, and margins in one daily-updated financial view
Connect your Amazon account in 5 minutes. See exactly where your profit goes, product by product.
