Nova Analytics

Track Every Subscribe & Save Subscription Across Your Catalog

Monitor active subscriptions, S&S revenue, and what percentage of sales come from Subscribe & Save. SKU-level data across 21 Amazon marketplaces.

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Nova Subscribe & Save dashboard showing active subscriptions and S&S revenue trends over time

Subscriptions are growing. You just can't see where.

Amazon gives you total S&S numbers. It doesn't tell you which SKUs drive them or what share of revenue comes from subscriptions.

01

Subscriptions grow, but you can't see which SKUs drive them

Seller Central shows aggregate S&S numbers. It doesn't break subscriptions down by ASIN. You know subscription count went up 15% last month, but you don't know if that's one product carrying the program or ten products each adding a handful.

02

No SKU-level visibility into your subscription base

You can see total active subscribers, but not per product. Without knowing which ASINs hold the most subscriptions, you can't prioritize stock, pricing, or promotional decisions for your highest-value recurring products.

03

S&S discounts eat margins you never measured

The 5-15% Subscribe & Save discount comes directly from your margin. Most sellers treat it as a cost of doing business without knowing which products can absorb it and which have thin margins that the discount erodes further.

04

No cross-marketplace subscription view

If you run S&S in the US, UK, and Germany, you're checking three separate Seller Central dashboards. There's no unified view showing subscription performance across regions, making it impossible to compare S&S penetration by marketplace.

S&S performance, product by product

From subscription counts to revenue share. Nova connects your P&L data with S&S metrics so you see the full picture.

Nova chart showing active subscriptions and Subscribe & Save revenue trends
Nova marketplace table showing Subscribe & Save metrics broken down by country
Nova SKU comparison showing Subscribe & Save subscription changes between periods

3

S&S Data Points

Active subscriptions, S&S sales, subscription share

21

Marketplaces

Unified S&S data across all Amazon regions

SKU

Level Granularity

Every data point broken down per product

Daily

Data Refresh

Updated every morning via SP-API

How it works

From zero to S&S visibility in under 5 minutes. No spreadsheets, no manual exports.

1

Connect Your Seller Central Account

Link through Amazon's official SP-API. Nova automatically identifies which products have active S&S programs and starts pulling subscription data.

2

Nova Pulls S&S Data Automatically

Subscription counts, S&S sales, and subscription share flow in daily. No report downloads, no CSV exports, no manual reconciliation.

3

Monitor Subscriptions by SKU

See which products have the most active subscribers, what share of revenue comes from S&S, and how subscription counts change over time. Compare periods, filter by marketplace, drill into any product.

Nova vs Seller Central vs spreadsheets

What you actually get for Subscribe & Save visibility with each approach.

CapabilitySeller CentralSpreadsheetsNova
SKU-level subscription counts✗ Aggregate only✗ Manual extraction✓ Per-ASIN breakdown
S&S share of total sales✗ Not available✗ Requires report merging✓ Automatic percentage per SKU
Cross-marketplace view✗ Separate dashboards✗ Multiple files✓ 21 marketplaces unified
S&S data connected to P&L✗ Not connected✗ Separate cost model✓ Integrated with P&L data
Period-over-period comparison✗ No comparison view✗ Manual pivot tables✓ Any date range, instant delta
Setup timeAlready there (limited)Hours per export cycleUnder 5 minutes
Ongoing maintenanceNone (limited data)Weekly manual updatesFully automated

Built for sellers who depend on recurring revenue

If your customers reorder, your subscription data should work as hard as your product does.

CPG and Consumable Brands

You sell supplements, household goods, pet food, or beauty products. Your subscription base is a growth KPI, not a nice-to-have. You need to know which SKUs hold the most active subscribers and what share of revenue comes from S&S.

  • Track subscription count as a core product metric
  • See S&S revenue share per SKU
  • Compare subscription performance across periods
Learn more →

Multi-Brand Portfolio Managers

You manage 5+ brands with S&S programs across multiple marketplaces. You need to compare subscription counts and S&S revenue share across brands and regions to allocate resources where subscription growth matters most.

  • Compare subscription counts across brands
  • Unified view of 21 marketplaces
  • Period comparison for portfolio-level trends
Learn more →

Growth Operators

You use subscription data to understand recurring revenue patterns and plan inventory. Knowing which products have the highest S&S share helps you prioritize stock and promotions for your most subscription-dependent SKUs.

  • Understand recurring revenue patterns from S&S data
  • Connect subscription trends to inventory planning
  • Identify which products have highest S&S penetration
Learn more →

Explore related analytics: Sales Tracker, Product Performance, Profit Tracker, Marketplace Analytics, and Profit Analytics.

What is Amazon Subscribe & Save tracking?

Amazon Subscribe & Save tracking means monitoring subscription-based purchase data at the product level. It answers questions that standard Amazon reports don't: how many active subscribers does each product have? What percentage of revenue comes from S&S orders? How do subscription counts change month over month?

For consumable and replenishable product categories, S&S subscriptions represent the most predictable revenue stream on Amazon. Tracking active subscription counts and S&S revenue share by SKU gives you a clearer picture of recurring revenue that order volume alone can't provide.

Nova automates this by pulling S&S data daily from Amazon's SP-API. You get three key data points per product: active subscription count, S&S sales, and the percentage of total sales coming from subscriptions. This data sits alongside your P&L so you can see subscription revenue in the context of your full cost structure across 21 marketplaces.

Why Sellers Choose Nova for Subscribe & Save Tracking

"We had no idea 40% of our subscription base was concentrated in 3 SKUs. When one went out of stock for 2 weeks, we lost significant recurring revenue we'll never recover. Now we monitor subscription concentration daily."

Brand Director

CPG brand, 45 SKUs across US and EU

"Seeing S&S revenue per SKU alongside our margins changed how we think about the program. We found 8 products where the S&S discount was eating most of our profit. We adjusted to 5% on those SKUs and kept 90% of subscribers. That's $8K/month back."

Operations Lead

Health supplements, $180K/mo S&S revenue

Simple, transparent pricing

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Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
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  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees

Subscribe & Save Tracking: FAQ

Common questions about tracking Amazon S&S subscriptions and recurring revenue.

Nova tracks 3 S&S data points at the SKU level across 21 Amazon marketplaces: active subscription count (how many subscribers each product has), S&S sales (revenue generated from Subscribe & Save orders), and S&S share of total sales (what percentage of a product's revenue comes from subscriptions vs one-time purchases).
Yes. Nova pulls Subscribe & Save data from every connected marketplace and shows it in a unified table. You can compare active subscriptions, S&S sales, and subscription share across US, CA, UK, DE, and all other Amazon regions without switching between Seller Central accounts.
Yes. Nova calculates the percentage of each product's total revenue that comes from Subscribe & Save orders. This lets you see which SKUs have high subscription penetration and which rely almost entirely on one-time purchases.
Nova shows S&S revenue alongside your full profit and loss data. You can see S&S sales per SKU next to margins, fees, and COGS so you can assess whether the Subscribe & Save discount trade-off is working for each product.
Subscribe & Save data is refreshed daily through Amazon's SP-API. You get updated subscription counts and S&S sales figures every morning without manual exports or report downloads.
Yes. Nova supports period-over-period comparison for all S&S data points. Compare this month vs last month, this quarter vs last quarter, or any custom date range. The delta is shown as both absolute change and percentage so you can spot trends immediately.
CPG and consumable brands with recurring purchase products benefit the most. If you sell supplements, household goods, pet food, beauty products, or anything customers reorder regularly, tracking your subscription base and S&S revenue share gives you visibility into recurring revenue that standard order reports don't provide.

Related solutions

Explore other tools that complement your Amazon selling strategy

01

Amazon Profit Tracker

Track profit trends over time across your entire portfolio

02

Amazon Sales Tracker

Track daily, weekly, and monthly sales across all marketplaces

03

Product Performance Tracker

Track every product's sales, margins, and ranking over time

04

Amazon Marketplace Analytics

Compare performance across US, EU, and all Amazon marketplaces

Know exactly where your recurring revenue stands.

Connect your Amazon account in 5 minutes. See every subscription count, every S&S data point, every marketplace.

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