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Monitor active subscriptions, S&S revenue, and what percentage of sales come from Subscribe & Save. SKU-level data across 21 Amazon marketplaces.
Amazon gives you total S&S numbers. It doesn't tell you which SKUs drive them or what share of revenue comes from subscriptions.
Seller Central shows aggregate S&S numbers. It doesn't break subscriptions down by ASIN. You know subscription count went up 15% last month, but you don't know if that's one product carrying the program or ten products each adding a handful.
You can see total active subscribers, but not per product. Without knowing which ASINs hold the most subscriptions, you can't prioritize stock, pricing, or promotional decisions for your highest-value recurring products.
The 5-15% Subscribe & Save discount comes directly from your margin. Most sellers treat it as a cost of doing business without knowing which products can absorb it and which have thin margins that the discount erodes further.
If you run S&S in the US, UK, and Germany, you're checking three separate Seller Central dashboards. There's no unified view showing subscription performance across regions, making it impossible to compare S&S penetration by marketplace.
From subscription counts to revenue share. Nova connects your P&L data with S&S metrics so you see the full picture.
3
S&S Data Points
Active subscriptions, S&S sales, subscription share
21
Marketplaces
Unified S&S data across all Amazon regions
SKU
Level Granularity
Every data point broken down per product
Daily
Data Refresh
Updated every morning via SP-API
From zero to S&S visibility in under 5 minutes. No spreadsheets, no manual exports.
Link through Amazon's official SP-API. Nova automatically identifies which products have active S&S programs and starts pulling subscription data.
Subscription counts, S&S sales, and subscription share flow in daily. No report downloads, no CSV exports, no manual reconciliation.
See which products have the most active subscribers, what share of revenue comes from S&S, and how subscription counts change over time. Compare periods, filter by marketplace, drill into any product.
What you actually get for Subscribe & Save visibility with each approach.
| Capability | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| SKU-level subscription counts | ✗ Aggregate only | ✗ Manual extraction | ✓ Per-ASIN breakdown |
| S&S share of total sales | ✗ Not available | ✗ Requires report merging | ✓ Automatic percentage per SKU |
| Cross-marketplace view | ✗ Separate dashboards | ✗ Multiple files | ✓ 21 marketplaces unified |
| S&S data connected to P&L | ✗ Not connected | ✗ Separate cost model | ✓ Integrated with P&L data |
| Period-over-period comparison | ✗ No comparison view | ✗ Manual pivot tables | ✓ Any date range, instant delta |
| Setup time | Already there (limited) | Hours per export cycle | Under 5 minutes |
| Ongoing maintenance | None (limited data) | Weekly manual updates | Fully automated |
They talk about Nova
If your customers reorder, your subscription data should work as hard as your product does.
You sell supplements, household goods, pet food, or beauty products. Your subscription base is a growth KPI, not a nice-to-have. You need to know which SKUs hold the most active subscribers and what share of revenue comes from S&S.
You manage 5+ brands with S&S programs across multiple marketplaces. You need to compare subscription counts and S&S revenue share across brands and regions to allocate resources where subscription growth matters most.
You use subscription data to understand recurring revenue patterns and plan inventory. Knowing which products have the highest S&S share helps you prioritize stock and promotions for your most subscription-dependent SKUs.
Explore related analytics: Sales Tracker, Product Performance, Profit Tracker, Marketplace Analytics, and Profit Analytics.
Amazon Subscribe & Save tracking means monitoring subscription-based purchase data at the product level. It answers questions that standard Amazon reports don't: how many active subscribers does each product have? What percentage of revenue comes from S&S orders? How do subscription counts change month over month?
For consumable and replenishable product categories, S&S subscriptions represent the most predictable revenue stream on Amazon. Tracking active subscription counts and S&S revenue share by SKU gives you a clearer picture of recurring revenue that order volume alone can't provide.
Nova automates this by pulling S&S data daily from Amazon's SP-API. You get three key data points per product: active subscription count, S&S sales, and the percentage of total sales coming from subscriptions. This data sits alongside your P&L so you can see subscription revenue in the context of your full cost structure across 21 marketplaces.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Common questions about tracking Amazon S&S subscriptions and recurring revenue.
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