Aura

Aura combines repricing with brand protection features that address a growing concern for Amazon brand owners. Beyond standard price optimization, the platform monitors for MAP (Minimum Advertised Price) violations, unauthorized sellers, and counterfeit listings, giving brands visibility into how their products are being sold across the marketplace.

The repricing engine uses AI to optimize for Buy Box share while respecting brand pricing guidelines. Brands can set floor prices that align with their MAP policies and let the algorithm work within those boundaries. The unauthorized seller detection flags new sellers on brand-owned ASINs, enabling faster enforcement action.

For brands investing in Amazon as a channel, protecting pricing integrity is as important as winning the Buy Box. Aura's combination of automated pricing and brand protection makes it particularly relevant for established brands with authorized distributor networks. The trade-off is a higher price point, but brands with MAP concerns typically find the investment worthwhile.