Sellozo

Sellozo provides Amazon PPC automation with a focus on simplifying campaign management for sellers who want better ad performance without dedicating hours to manual bid adjustments. The platform uses AI to optimize bids, identify profitable keywords, and manage campaign budgets automatically.

The bid optimization engine monitors keyword performance continuously and adjusts bids based on conversion data, click-through rates, and target ACoS thresholds. Negative keyword automation identifies wasted spend and removes underperforming search terms from campaigns. The campaign management interface consolidates all advertising data into actionable dashboards.

Sellozo targets the mid-market segment of Amazon advertisers who have outgrown manual PPC management but don't need enterprise-level platforms. The pricing model makes automation accessible to sellers with moderate ad budgets, and the onboarding process gets campaigns optimized relatively quickly compared to more complex alternatives.