Sponsored Brands Reserve Share of Voice

Reserve Share of Voice is a new Sponsored Brands feature that allows brands to purchase guaranteed impression share for branded search terms upfront, instead of competing in real-time auctions. If you reserve 70% SOV, your ad appears in 70% of searches for that term, guaranteed.

Reserve SOV uses CPM-based pricing (cost per thousand impressions) with a $10,000 minimum commitment per campaign period. Final costs depend on your branded search volume and the SOV percentage you reserve.

Reserve Share of Voice launches Q1 2026 for brands enrolled in Amazon Brand Registry. Early access may be available for large advertisers with significant ad spend.

Reserve SOV is best for established brands with high branded search volume facing competitor bidding on brand terms. The $10,000 minimum makes it less suitable for small sellers. Calculate your current brand defense spend to determine if Reserve SOV provides better value.