Profitero is enterprise digital shelf across 1,400+ retailers. Nova is Amazon-first profit analytics at $29/mo. Side-by-side comparison, honest scope, when to pick which, and how enterprise teams run both.

9 min • 7/29/2026

Analytics

What Is Digital Shelf Analytics for Amazon - 6 Signals 2026

Digital shelf analytics on Amazon collapses to six signals: suppression, Buy Box, BSR, reviews, content completeness, price vs MAP. What they mean, why refresh cadence matters, and where the profit layer picks up.

8 min • 7/29/2026

Analytics

Digital Shelf Analytics Tools Compared: 5 Options for 2026

Profitero, Salsify, DataWeave, Similarweb Shopper Intelligence, Nova. Honest short profiles, best-for, pricing model, and a decision matrix by seller archetype.

8 min • 7/29/2026

Latest news

Amazon platform changes, decoded.

All news

important

Policy Changes

Amazon reinstates arbitration and its class action waiver

Amazon's consumer Conditions of Use changed on August 14, 2026. Binding individual arbitration is back, class actions are waived, and coordinated filings of 25 or more get batched under the JAMS mass arbitration rules. Sellers are not directly bound, but the direction of travel matters.

important

Operations

Trade court upholds the end of the $800 de minimis exemption

The US Court of International Trade ruled on August 13, 2026 that the president could rescind the de minimis duty-free exemption under IEEPA. Duty-free entry for sub-$800 parcels is not returning through this case, so any provisional refund in your margin model should come out.

update

Operations

Shopify stretches its Shop app holiday window and deals feed

Shopify is replacing the single Black Friday blast with a longer multiphase holiday campaign for the Shop app, adding a Deals Feed for more than 100 million users and pushing pay-per-sale Shop Campaigns that now reach ChatGPT, Pinterest and the open web.

Featured seller tools

From the Best Amazon Seller Tools directory.

All tools

Product Research

SmartScout

Brand and category intelligence platform specializing in subcategory analysis, traffic insights, and wholesale sourcing data.

Product Research

Helium 10

Comprehensive Amazon seller toolkit covering keyword research, product research, listing optimization, and PPC management.

PPC & Advertising

Perpetua

Machine learning-powered advertising platform with goal-based optimization, DSP management, and multi-marketplace support.