Seller Central tells you what you sold. Nova shows what you kept after every fee, ad and cost, and why it moved.
Loved by Amazon sellers worldwide
Verified 5-star reviews on Trustpilot and Reddit.
Fantastic data share for Amazon agencies
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
The P&L view captures everything Amazon-related
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
Exactly the kind of tool e-commerce needed
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
A great team to work with
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
Just go for it. You won't regret it
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
Nova is great
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
Replaced hours of reporting with one dashboard
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
Top notch customer support
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
A dependable solution for Amazon sellers
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
INA robust instrument with competitive pricing
“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ESHighly recommended
“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
USNova has made tracking our Amazon profit easier
“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PTSophisticated tools, transparent data, and responsive support
“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
Net sales, cost of goods, Amazon fees and ad spend, down to net profit and margin. Switch between day, week, month, quarter and year.
Referral, fulfilment, storage, inbound placement, Vine, coupons: each keeps its own row. Nova reconciles 73 Amazon charge lines down to one SKU on one day.
Sort every child ASIN by net profit and the loss makers come first, with sales, Amazon fees and cost of goods beside them.
The same numbers sit in the per-SKU profit and loss and the inventory table, so the product you are about to restock shows its margin first.
Example
Which SKUs lost the most net profit last week versus the week before?
| Product | Net profit | Change |
|---|---|---|
| Lunch bag | $1,020 | -$640 |
| Paint set | $410 | -$380 |
| Sketchbook | -$92 | -$310 |
Example
Why did the lunch bag drop?
| Signal | Last week | Week before |
|---|---|---|
| Sessions | 1,240 | 1,610 |
| Conversion | 8.1% | 8.3% |
| Buy Box | 71% | 98% |
| Price | $24.99 | $24.99 |
What it can read
What it can write back
Or start from the prompt library.
Business Reports show sales and traffic by date and by ASIN. They stop before the costs.
| Seller Central Business Reports | A spreadsheet | Nova | |
|---|---|---|---|
| Net profit per SKU per day | No, sales and traffic only | If you build it | Yes, after every cost |
| Every Amazon fee on its own line | In separate payment reports | If you import them | 73 charge lines |
| Accounts and marketplaces in one view | Per marketplace | Whatever you paste in | 23 marketplaces |
| Loss-making products surfaced | No | Manual formulas | Sort by net profit |
| Ask an AI assistant why a number moved | No | No | Claude, ChatGPT, Gemini |
Profit per SKU, Amazon fees, Business Reports and AI assistants.
They talk about Nova
Related Insights
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Everything you need to know about tracking your Amazon business performance with data.
Every Seller Central report mapped by category, with retention limits and when to export to analytics.
Related features
Connect your Amazon account and the P&L fills in, every fee included. From $49/mo. 14-day free trial, no card required.
