Scope by Seller Labs

Scope by Seller Labs focuses on reverse ASIN keyword research, allowing sellers to discover which keywords drive traffic and sales to any product on Amazon. By entering a competitor's ASIN, sellers can see estimated search volumes, keyword rankings, and the terms that generate the most visibility for competing products.

The tool helps sellers build keyword strategies based on competitive intelligence rather than guesswork. By understanding which keywords competitors rank for, sellers can identify gaps in their own listings and find high-potential terms they may have overlooked. The search volume data helps prioritize which keywords to target first.

Scope integrates with other Seller Labs products for a more complete workflow, but it also functions as a standalone keyword research tool. For sellers who already have a research suite but need deeper keyword intelligence, Scope adds a specialized reverse ASIN capability that complements broader toolkits.