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- •MCF Preferred Pricing offers up to 15% off MCF fees plus $1 FBA credit per unit
- •Two tracks: 6-month (new users) and 12-month (sustained volume)
- •Discounts calculated weekly based on 12-week shipping volume
- •Benefits cap at 100,000 units or 12 months (whichever first)
Nova surfaces every Amazon fee, refund, and margin shift in your live P&L, across 21 marketplaces. View it in Nova
What's Happening
Amazon is launching MCF Preferred Pricing on January 15, 2026. It's a discount program that rewards sellers who use Multi-Channel Fulfillment to ship orders from external sales channels like Shopify, TikTok Shop, and Walmart. Depending on your shipping volume, you can earn up to 15% off MCF outbound fees plus an FBA credit of up to $1 per unit shipped. The agencies running multi-account rollups on Nova flagged this one early, mostly because of the downstream margin work.
This program helps offset the 2026 FBA fee increases and makes Amazon's fulfillment network more competitive with third-party logistics providers. There are two enrollment tracks: 6-month for new MCF users and 12-month for sellers with sustained volume history.
Maximum MCF Discount
15%
Off outbound fulfillment fees
FBA Credit Per Unit
$1.00
At highest tier
Benefit Cap
100K
Units per enrollment period
Key Dates & Deadlines
MCF Preferred Pricing Launches
Eligible sellers can enroll in the new discount program for multi-channel fulfillment
Discount Recalculation
Your tier and discount rate is recalculated every week based on 12-week rolling volume
Discount Tiers (12-Month Program)
Your discount tier is calculated weekly based on your total MCF units shipped over the past 12 weeks. The more you ship, the better your rates:
| Units Shipped (12 Weeks) | MCF Discount | FBA Credit |
|---|---|---|
| 19,001+ | 15% | $1.00/unit |
| 13,001 - 19,000 | 12% | $0.75/unit |
| 7,001 - 13,000 | 8% | $0.50/unit |
| 1,200 - 7,000 | 5% | $0.25/unit |
| <1,200 | 0% | $0/unit |
The 6-month program for new MCF users has similar tiers but with slightly different thresholds. Check Seller Central for the current breakdown.
How MCF Preferred Pricing Works
Enroll in the Program
Go to Seller Central → Fulfillment → Multi-Channel Fulfillment → Preferred Pricing. Choose the 6-month or 12-month track based on your MCF history.
Ship MCF Orders
Use your FBA inventory to fulfill orders from Shopify, WooCommerce, TikTok Shop, eBay, or any other external channel. Amazon handles picking, packing, and shipping.
Discounts Applied Automatically
Once enrolled, your MCF fee discounts are applied automatically to every order. FBA credits accumulate and offset your next Amazon settlement.
Weekly Tier Recalculation
Every week, Amazon recalculates your 12-week rolling volume and adjusts your tier. Ship more units, unlock better discounts. Volume drops, tier drops too.
Who Benefits Most
Multi-Channel Sellers
If you sell on Shopify, TikTok Shop, or Walmart alongside Amazon, MCF Preferred Pricing makes consolidated fulfillment significantly cheaper.
High-Volume Shippers
Sellers moving 19,000+ units every 12 weeks get the maximum 15% discount. That's roughly 1,600 units per week.
Cost-Conscious Sellers
The FBA credits and fee discounts help offset 2026 fee increases. Smart way to maintain margins without switching fulfillment providers.
Important Details
Walmart Orders: Carrier Restrictions Apply
MCF orders destined for Walmart customers cannot use Amazon Logistics as the carrier (for obvious competitive reasons). The 5% surcharge for using non-Amazon carriers on these orders is waived through 2027.
See our coverage of the MCF cross-channel expansion for more details on carrier options.
- Benefits cap at 100,000 units or 12 months (whichever comes first)
- Discounts apply to standard MCF outbound fees only (not storage or other fees)
- FBA credits offset your next Amazon payout automatically
- Track your volume and tier in the MCF dashboard
What You Should Do Now
- 1.
Check Your Current MCF Shipping Volume
Go to Seller Central → Reports → Fulfillment → Multi-Channel Fulfillment. Review your past 12 weeks of MCF orders to see which tier you'd qualify for.
- 2.
Enroll in the Right Track
If you're new to MCF or have low recent volume, choose the 6-month track. If you have consistent MCF history, the 12-month track offers better tier thresholds.
- 3.
Project Your Potential Savings
Calculate what 5%, 8%, 12%, or 15% off your current MCF costs would look like. Factor in the FBA credits too. This helps you decide whether to increase MCF usage.
- 4.
Consider Shifting More Volume to MCF
If you're close to a tier threshold, shifting more external orders to MCF could unlock the next discount level. Run the numbers on consolidating your fulfillment.
How Nova Helps
Model Multi-Channel Fulfillment Costs
Nova's Profit & Loss analytics let you see exactly how fulfillment costs affect your margins across all channels. Compare MCF costs against your current 3PL or in-house fulfillment.
Track the margin impact of your multi-channel strategy and see whether MCF Preferred Pricing makes sense for your business at each volume tier.
Sources
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Verified Sources
All information verified from official Amazon sources and trusted industry analysts as of publication date.
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What's a healthy FBA seller margin in 2026? Benchmarks across 10 categories, the real net-margin formula (not the simplified one), and 8 fixes that added 5-12 points of margin for real sellers.
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