Antoine Huet
CEO at Nova Analytics
Scaled Amazon data infrastructure for Europe's largest seller.
Runs Nova's monthly board review with George the VC, the AI investor who roasts the business until it's a unicorn.
Articles by Antoine (179)
- Amazon Great Indian Festival 2026 - sellers see up to 3.5x salesNews · 2026-10-21
- Amazon blocks AI shopping agents while Walmart opens up - sellersNews · 2026-10-21
- Amazon virtual multipacks - next wave goes live on November 11News · 2026-10-14
- TikTok Buy Direct and Shopping Assistant - a guide for sellersNews · 2026-10-07
- Prime Big Deal Days 2026 - what Amazon sellers should watchNews · 2026-10-05
- Amazon Now doubles to 120+ Indian cities before the festive saleNews · 2026-10-01
- UK tribunal lets Amazon and Apple reseller class action proceedNews · 2026-10-01
- Senators press Amazon and Walmart on AI made-in-USA label errorsNews · 2026-09-21
- Trump-Xi summit on September 24 puts the tariff truce in playNews · 2026-09-21
- Amazon Shipping peak surcharges complete the Q4 2026 cost stackNews · 2026-09-07
- Pan-EU FBA needs an active Netherlands offer from September 3News · 2026-09-02
- Walmart stores now handle 80% of its ecommerce order fulfillmentNews · 2026-08-27
- eBay sends its own fashion buyers to Depop from the homepageNews · 2026-08-25
- Temu owner PDD posts a 12% profit drop and a revenue miss in Q2News · 2026-08-25
- Why an MCP Server Is Not a ProductBlog · 2026-08-25
- Dutch shoppers pull back from Temu and Shein after EU levyNews · 2026-08-21
- Alipay launches an agentic commerce platform for merchantsNews · 2026-08-21
- Can ChatGPT Read My Seller Central Data? 2026 AnswerBlog · 2026-08-20
- White House proposes an AI border to catch tariff evasionNews · 2026-08-19
- Amazon India's marketplace posts its first operating profitNews · 2026-08-19
- Amazon MCP servers compared: every server a seller can connectBlog · 2026-08-18
- Trade court upholds the end of the $800 de minimis exemptionNews · 2026-08-16
- What Is Digital Shelf Analytics for Amazon - 6 Signals 2026Blog · 2026-07-29
- Amazon winds down Nova AI models in strategy overhaul July 28News · 2026-07-28
- Amazon cuts AGI research jobs while committing $200B to AI infrastructureNews · 2026-07-23
- Amazon Business hits $60B annualized, adds 1.8M organizations in H1 2026News · 2026-07-22
- US Senate committee probes Amazon over alleged Chinese influence on marketplaceNews · 2026-07-22
- Amazon sellers face July 2026 cash crunch as fees, rules stackNews · 2026-07-20
- Amazon Business Reshape 2026: B2B features open to 3P sellersNews · 2026-07-20
- Amazon Buy Box Lost - 30-Minute Diagnostic Guide 2026Blog · 2026-07-20
- Amazon Listing Suppressed - Fix It in 24 Hours 2026Blog · 2026-07-20
- Amazon Seller Flex in 2026 - The Operator P&L GuideBlog · 2026-07-20
- Amazon Creator Connections for brands: how it works and what it really costsBlog · 2026-07-20
- Amazon Subscribe & Save Report - Analytics Guide for FBA SellersBlog · 2026-07-20
- Amazon International Expansion - Which Marketplace to Launch NextBlog · 2026-07-20
- Amazon 2026 peak FBA fee adds $0.32 per unit Oct 15 to Jan 14News · 2026-07-15
- Shein and Temu bypass the EU 3-euro duty with EU-based inventoryNews · 2026-07-13
- USPS quietly rolls out new noncompliance fee catching FBM sellersNews · 2026-07-13
- Amazon opens holiday deal submissions on July 8 with earlier deadlinesNews · 2026-07-10
- Prime Day 2026 beauty: search visibility, not discount depth, decided the winnersNews · 2026-07-10
- Claude MCP for Amazon Sellers - Live Data in One Query 2026Blog · 2026-07-08
- Walmart brings Google Gemini and UCP to marketplace checkoutNews · 2026-07-06
- Shopify reportedly courting Faire for wholesale, what it changesNews · 2026-07-03
- Amazon Listing Quality Dashboard now reshaping ASIN organic rankNews · 2026-07-03
- AMC vs data warehouse: what Amazon sellers actually needBlog · 2026-07-02
- Amazon backs UK reform to close the £3.2B fake UK seller VAT loopholeNews · 2026-07-01
- Prime Day 2026 final wrap: record spend, shrinking basketsNews · 2026-06-28
- Adobe: Prime Day genAI shopping traffic up 103% YoY, $26.3B in playNews · 2026-06-24
- Asda x Amazon Ads: UK retailer becomes first outside the US to deploy Amazon Retail Ad ServiceNews · 2026-06-23
- Amazon Ads launches Alexa+ Agentic Ads on Echo Show, purchase completes inside the adNews · 2026-06-23
- TikTok Shop slashes affiliate commissions across top categoriesNews · 2026-06-22
- Walmart Marketplace cuts referral fees on 14 categories quietlyNews · 2026-06-22
- Shopify Spring '26 Edition ships 150+ updates, Catalog and in-store returnsNews · 2026-06-17
- EU 3 euro flat customs duty on small parcels starts July 1News · 2026-06-16
- Amazon retires Rufus and makes Alexa for Shopping the defaultNews · 2026-06-15
- Amazon Content Partners launches creator program for the AI ageNews · 2026-06-15
- Amazon Search Query Performance Report - Seller Guide 2026Blog · 2026-06-15
- Amazon Seller Assistant launches free for all India sellersNews · 2026-06-14
- Etsy adds shop names to shipping labels, sellers flag privacy riskNews · 2026-06-13
- Visa partners with OpenAI to power AI agent payments in ChatGPTNews · 2026-06-12
- Amazon Ads sets out the agentic shopping playbook for advertisersNews · 2026-06-12
- TikTok Shop opens 4 EU markets and a Sell Across Europe toolNews · 2026-06-11
- Google AI Overviews Are Eroding Ecommerce Organic Search TrafficNews · 2026-06-10
- Amazon Tightens Product Title Rules in All Categories July 27News · 2026-06-10
- Amazon Sponsored Products CPC hits record high before Prime DayNews · 2026-06-08
- TikTok Shop wins named RFP slot next to Amazon and WalmartNews · 2026-06-08
- Amazon Prime Day 2026 deal sourcing deadline extended to June 9News · 2026-06-08
- Amazon Vine program overhaul forces new launch playbooks 2026News · 2026-06-08
- Amazon Alexa Launches AI Custom Merch Designer for ShoppersNews · 2026-06-08
- Best Amazon PPC Software 2026 - Profit-First Buyer's GuideBlog · 2026-06-08
- Amazon search now shows AI-generated product imagesNews · 2026-06-03
- ChatGPT Ads Manager opens product feeds - what Amazon brands do nowNews · 2026-06-02
- Amazon BSA bans account transfers and revenue pledging Aug 24News · 2026-05-30
- Amazon sued: consumers want IEEPA tariff price hikes refundedNews · 2026-05-20
- Why MCP changes Amazon analytics: the data layer winsNews · 2026-05-20
- How to use Amazon Seller Central: a 2026 beginner guideBlog · 2026-05-18
- Amazon staffs AgentCore team to plug external AI agents into the marketplaceNews · 2026-05-13
- Amazon cancels SP-API fees - what sellers and developers need to knowNews · 2026-05-12
- $166B tariff refund portal - how Amazon sellers can claimNews · 2026-05-06
- Anthropic's Project Deal: Claude agents ran a marketplaceNews · 2026-05-03
- eBay's April 2026 outage exposes multi-channel API riskNews · 2026-05-01
- Rufus shops on a schedule: Amazon's agentic shiftNews · 2026-04-29
- CBP Launches CAPE Tool for IEEPA Tariff ProcessingNews · 2026-04-28
- From CM2 to true net margin: 4 cost layers sellers missBlog · 2026-04-27
- TikTok Opens Commerce API to Third-Party Platforms in 2026News · 2026-04-19
- Rufus Now Remembers Shoppers: Listings Become the FilterNews · 2026-04-17
- Amazon buys Globalstar for $11.6B for satellite commerceNews · 2026-04-16
- Shopify AI Toolkit: Claude Code and Cursor run your storeNews · 2026-04-15
- Gemini gets buy buttons: Shopify and Walmart go agenticNews · 2026-04-14
- Rufus sponsored prompts go paid: CPC billing is liveNews · 2026-04-12
- Jassy's 2025 Shareholder LetterNews · 2026-04-11
- Shopify Launches Agentic PlanNews · 2026-04-09
- Amazon Unit EconomicsBlog · 2026-04-08
- Amazon Slashes USPS Package Volume by Two-Thirds BeforeNews · 2026-04-07
- Amazon Kills Credit Card Payments for Ad SpendNews · 2026-04-06
- Amazon Reference Pricing CrackdownNews · 2026-04-03
- How to Calculate Your Break-Even ACoS on Amazon (2026)Blog · 2026-04-03
- Walmart New Seller Performance StandardsNews · 2026-04-01
- Meta Launches Facebook Affiliate PartnershipsNews · 2026-03-28
- Shopify Activates Agentic Storefronts in ChatGPT by DefaultNews · 2026-03-24
- How to Start Selling on Amazon 2026: Beginner GuideBlog · 2026-03-24
- Amazon vs Perplexity CometNews · 2026-03-21
- Amazon FBA Restock Limits 2026Blog · 2026-03-11
- Amazon IPI Score 2026: How to Improve It and Why It MattersBlog · 2026-03-11
- Amazon FBA Storage Fees 2026Blog · 2026-03-11
- 60% of Amazon Sellers Have Dropped Third-Party RepricingNews · 2026-03-09
- Amazon Ads MCP Server Open BetaNews · 2026-03-06
- Top 1.6% of Sellers Now Drive 50% of Amazon's 3P GMVNews · 2026-03-03
- Amazon Launches AI CanvasNews · 2026-03-03
- Best Fivetran Alternative for Amazon Data 2026Blog · 2026-03-02
- California AG Files Injunction to Stop Amazon Price-FixingNews · 2026-02-27
- Amazon Invests $50B in OpenAINews · 2026-02-27
- Amazon Narrows OTDR EnforcementNews · 2026-02-25
- Amazon BSA Update: All AI Tools and Automation Must ComplyNews · 2026-02-20
- Amazon Adds Term-Level Bid ControlNews · 2026-02-18
- Amazon "Frequently Returned" Badge ExpandingNews · 2026-02-16
- Amazon Product Lifecycle AnalyticsBlog · 2026-02-16
- Amazon Catalog Profit OptimizationBlog · 2026-02-13
- Amazon Seller Data at ScaleBlog · 2026-02-13
- Amazon Cross-Marketplace ReportingBlog · 2026-02-13
- Amazon Portfolio Segmentation GuideBlog · 2026-02-13
- Amazon CEO Confirms Tariffs Are Raising PricesNews · 2026-02-10
- Amazon Variable Costs ExplainedBlog · 2026-02-10
- Amazon Marketing Cloud Gets AINews · 2026-02-03
- Amazon A/B Test TrackingBlog · 2026-01-30
- Amazon SP-API fees cancelled - full chronology (2025-2026)News · 2026-01-27
- Amazon Seller Registrations Hit Decade LowNews · 2026-01-27
- Amazon MCF Preferred PricingNews · 2026-01-26
- Amazon Brand Referral BonusNews · 2026-01-23
- Amazon Seller Wallet Gets Guaranteed Exchange Rates andNews · 2026-01-22
- Amazon FBM Refund Window ExtendedNews · 2026-01-20
- Amazon Review Sharing ChangesNews · 2026-01-18
- Amazon Rufus Becomes AgenticNews · 2025-12-29
- Amazon AI Listing Tools 2026News · 2025-12-26
- Amazon DSP Gets SmarterNews · 2025-12-17
- Amazon Custom Analytics vs Third-Party ToolsBlog · 2025-12-16
- How to Build Custom Amazon DashboardsBlog · 2025-12-16
- Amazon Leo Business Beta: Satellite Internet Testing OpensNews · 2025-12-15
- Amazon Profit Analytics DashboardNews · 2025-12-09
- Amazon Seller Assistant Becomes Agentic AINews · 2025-12-08
- Amazon Returns Dashboard UpgradeNews · 2025-12-05
- Amazon Data Warehouse ArchitectureBlog · 2025-12-05
- Best Data Warehouse for Amazon SellersBlog · 2025-12-05
- Databricks for Amazon Seller AnalyticsBlog · 2025-12-05
- Amazon Redshift for Seller DataBlog · 2025-12-05
- Snowflake vs BigQuery for Amazon Seller DataBlog · 2025-12-05
- Amazon Buy Box Algorithm UpdateNews · 2025-12-04
- Amazon Data for Analytics TeamsBlog · 2025-12-04
- Amazon SP-API Data Providers: Complete Comparison Guide 2026Blog · 2025-12-04
- Amazon Data Pipeline: Build vs Buy Cost Analysis for 2026Blog · 2025-12-04
- Amazon ETL Services ComparisonBlog · 2025-12-04
- Normalized Amazon DataBlog · 2025-12-04
- Amazon Data-as-a-Service (DaaS)Blog · 2025-12-04
- Amazon Seller Power BI Dashboard: Connect Your Data in 2026Blog · 2025-12-04
- Amazon SP-API Rate Limits: The Complete 2026 GuideBlog · 2025-12-04
- Rufus AI Drove 100% Purchase Increase on Black Friday 2025News · 2025-12-03
- Amazon Contribution Margin CalculatorBlog · 2025-12-03
- Amazon Looker Studio DashboardBlog · 2025-12-03
- Amazon Seller Data to BigQueryBlog · 2025-12-03
- Amazon Seller Data to SnowflakeBlog · 2025-12-03
- Amazon Seller Data to TableauBlog · 2025-12-03
- Amazon Seller Central Reports: All 50+ Report Types (2026)Blog · 2025-12-03
- Amazon Sponsored Products Video Ads Launch Q1 2026News · 2025-12-01
- Amazon Ads Agent: AI Campaign Management Arrives 2026News · 2025-12-01
- Prime Big Deal Days 2025: $11B Sales, Key Insights for Q4News · 2025-12-01
- Brand Catalog Lock: New Amazon IP Protection for Q1 2025News · 2025-11-27
- Amazon Multi-Marketplace AnalyticsBlog · 2025-11-27
- Amazon Data Accuracy: Why Your Numbers Don't MatchBlog · 2025-11-27
- Amazon FBA Storage Fees 2026Blog · 2025-11-18
- Amazon Accounting Automation: Save 10+ Hours Per WeekBlog · 2025-10-25
- COGS Tracking for Amazon SellersBlog · 2025-10-25
- Amazon Accounting 101: Complete Guide for FBA SellersBlog · 2025-10-25
- Amazon Brand Registry 2026: Complete Setup & Benefits GuideBlog · 2025-10-20
- FBA vs FBM 2026: Complete Decision Guide for Amazon SellersBlog · 2025-10-20
- Amazon Inventory Management 2026: Cash Flow StrategiesBlog · 2025-10-18
- Nova Data Analytics Lauréate du Concours i-Lab 2025Blog · 2025-10-17
- Amazon FBA Reimbursement Guide 2026: Recover Lost InventoryBlog · 2025-10-15
- Building a Sustainable Amazon BusinessBlog · 2025-06-01
- Best Amazon Accounting Software 2026: Complete Buyer's GuideBlog · 2025-01-14