Skip to main content
All case studies

Jake Zaratsian, Zaratsian

Jake Zaratsian is an independent Amazon advertising consultant.

Independent consultant
Jake Zaratsian

Jake Zaratsian

Amazon advertising consultant, Zaratsian

Zaratsian
What most tools don't do very well is allow you to understand the context behind those numbers. Because just seeing $5,000 in sales doesn't really tell you much. But seeing $5,000 versus $10,000 last week or last quarter, last month, last year is a little more impactful.
Video statement at 0:26

What it was like before

Prior to using the event tracker, I had a dedicated Excel tracker for that, but it wasn't integrated on our graph so I have to constantly go back and forth between tracker and the graph, and it made it less likely that we'd actually want to record big changes like that.Video statement at 1:25

What changed

We've probably gone from using it manually once or twice a week in the Excel sheet to probably using it like five to 10 times a week now in Nova.Video statement at 2:01
the profit and loss report with the main goal of figuring out where my winners are and where my losers are at every stage of the business. At the brand level, at the parent listing level, at the product SKU level, and even individual custom groups that I've created.Video statement at 0:01
I've probably sent them 20 to 30 product ideas, whether they're bug fixes or feature improvements, and I want to say they shipped nearly 99% of those.Video statement at 2:51

From their written review

I manage multiple brands and have been using Nova for a few months now. The Cockpit, P&L, and Day-to-Day views have all become part of my daily workflow. What used to take me hours to piece together across multiple tools I can now see in one place. Amazing UI helps so much with efficiency.

Jake Zaratsian

Source: Trustpilot