Skip to main content
Nova Analytics

Amazon Ads MCP

Amazon Ads MCP moves your bids. It cannot see your margin.

Amazon's server reports and changes the ad account. It carries no COGS, no fees, no returns, no organic sales.

So it gives you an ACoS. Nova gives you the profit behind it.

40+
fee types reconciled
21
marketplaces
500+
documented data points
Try for Free
Rated 4.6/5 onTrustpilotTrusted by 3,000+ Amazon sellers

Josh Grillo, Founder of Sell Through, on running ads decisions through the Nova MCP

99.8%

reconciliation accuracy

40+

Amazon fee types

21

marketplaces

30 min

refresh on money metrics

The same keyword, seen twice

One question, two servers, opposite answers.

Amazon Ads MCP only

  • Spend, sales, ACoS, ROAS
  • No COGS, fees or returns
  • Organic sales invisible, so TACoS is a guess
  • Verdict: ACoS 28%, scale it

Nova MCP alongside it

  • Same spend, with the cost side attached
  • Referral, FBA and storage fees per unit
  • Returns and COGS netted off
  • Verdict: under break-even, hold the bid

What the assistant hands back

Structured rows, ranked on our side, not a dump to read.

Which SKUs kept ACoS on target last month but lost net profit?

find_movers1 call
SKUACoSNet profit
NV-402126%-$412
NV-118028%-$233
NV-773424%+$96

Which search terms spent over $100 with no orders in 30 days?

query_search_termsfiltered server side
Search termSpendOrders
cordless drill set$4120
drill bits titanium$1880
18v battery pack$1210

Example answers. Figures shown are illustrative, the shape of the response is not.

Why ACoS misleads

Two SKUs, the same 28% ACoS, opposite outcomes

One clears about $9 a unit. The other loses money on every sale once COGS, fees and a 7% return rate land. ACoS is a revenue ratio. Profit is what you keep.

What decides the answer, line by line

01Data accuracyNova

Nova MCP

99.8% guaranteed. 370 Amazon transaction lines reconciled into 154 P&L lines

Typical Amazon MCP connector: Clean API copies. Fee reconciliation depth rarely documented

02SKU cost allocationNova

Nova MCP

Profit to the cent per SKU, attributed unit by unit

Typical Amazon MCP connector: Sales and fees per SKU, no true landed cost

03Data freshnessNova

Nova MCP

Several refreshes a day, up to every 30 minutes on money metrics like Buy Box lost

Typical Amazon MCP connector: Usually once a day, so answers run on yesterday's numbers

04Token consumptionNova

Nova MCP

Structured tables and pre-aggregated answers. No raw dumps

Typical Amazon MCP connector: Raw tables, so the model burns tokens filtering and aggregating

05Speed of answersNova

Nova MCP

One question, one low-token call against a structured table

Typical Amazon MCP connector: Several round trips per question

Side by side

What it sees

Amazon Ads MCP: Sponsored Ads campaigns, ad groups, keywords
Nova MCP: Ads plus P&L, fees, COGS, returns, inventory, listings, BSR

Profit per SKU

Amazon Ads MCP: Not available
Nova MCP: Reconciled across 40+ fee types

Organic sales

Amazon Ads MCP: Not available
Nova MCP: Included, so TACoS is a real number

Role in the stack

Amazon Ads MCP: Executes campaign, bid and targeting changes
Nova MCP: Analysis by design: profit context for every ad decision

Marketplaces

Amazon Ads MCP: Per ad account
Nova MCP: 21 marketplaces in one model

Run both in the same assistant

One server reads the business, the other changes the ad account.

  1. 1

    Ask

    Nova returns the ranked SKUs and keywords with margin attached.

  2. 2

    Decide

    You see break-even, not just ACoS.

  3. 3

    Act

    Amazon Ads MCP applies the bid or budget change.

Josh Grillo, Founder, Sell Through

"One of the blessings we've had with Nova is the MCP they offer."

Josh Grillo, Founder, Sell Through

Why this MCP and not another one

Coverage

SP-API, Ads, Search Query Performance, search terms, inventory, listing health and BSR, across 21 marketplaces. Vendor Central is in beta.

Freshness

Several refreshes a day, up to every 30 minutes on money metrics like Buy Box lost. Most connectors answer with yesterday's numbers.

Speed and tokens

Structured, pre-aggregated tables instead of raw dumps, so one question is usually one low-token call rather than several round trips.

Your costs, not just Amazon's

COGS per SKU, FBM cost, your own tags and 24 months of backfilled history, reconciled at 99.8% accuracy across 370 transaction lines.

The full row-by-row comparison lives on the Nova MCP page.

The PPC questions worth asking first

Wasted spend, negative keyword candidates, auto terms worth promoting to exact, TACOS trend. They are written out in the prompt library, alongside the keyword share prompts that read Search Query Performance.

Before you connect anything, the three things people ask.

Answers in seconds

Pre-aggregated responses, ranked server side, light on tokens.

Revocable

Per-account credentials you can pull back at any time.

Minutes, not a project

Authorise, paste one endpoint, 24 months of history backfills.

Longer read: Amazon Ads MCP vs Nova MCP and MCP security for Amazon sellers.

Amazon Ads MCP questions

What Amazon's server does, and where a seller-data server takes over.

It is Amazon's own MCP server for the advertising account. An AI assistant can use it to pull Sponsored Ads reporting, create campaigns, and adjust targeting and bids through a standard protocol interface.
Everything outside the ad account: COGS, referral and FBA fees, returns, reimbursements, storage costs, inventory levels and organic sales. It cannot tell you whether an ad-efficient SKU is profitable.
No. Amazon's server executes changes on the ad account. Nova MCP reads the whole business, including the profit context those ad decisions need. Most teams enable both in the same assistant.
No. Nova MCP is built for analysis. Your campaigns, budgets and bids stay exactly as you set them. Changes stay with your team or with Amazon's own Ads MCP.
ACoS is a revenue ratio, not a profit ratio. Two SKUs at the same ACoS can sit on opposite sides of break-even once referral fees, FBA fees, returns and COGS are counted.

Give your assistant the profit side of the ad account

Connect Seller Central and Ads, point your assistant at the Nova MCP endpoint, ask the question you could not answer before.

Try for Free

14-day free trial, no card required. Read-only MCP access.

The rest of the Amazon MCP guide

Every page in this cluster answers a different question. Start at the pillar if you want the full picture.