Know Exactly How Many Units You Need to Profit
Nova tracks every Amazon cost per SKU. You'll have every cost component per SKU to pinpoint your break-even.
Why most sellers don't know their break-even point
You can't hit a target you can't see. Most sellers guess their break-even. The math says otherwise.
You're estimating, not calculating
Most sellers round their costs, skip a few fee types, and call it a margin. That's not break-even analysis. It's a rough guess that gets more wrong the more SKUs you run.
Fixed costs get buried
Monthly storage, long-term storage surcharges, subscription fees, inbound shipping. These costs don't show up on a per-order basis but they directly affect how many units you need to sell.
Amazon changes fees quarterly
Referral rates, FBA fulfillment, storage surcharges. Each update shifts your break-even volume. If you're not tracking fee changes, your break-even from last quarter is already wrong.
PPC spend moves the target daily
A $500/day ad budget on a 100-unit/day product adds $5 per unit to your cost structure. Pause ads and break-even drops. Scale spend and it rises. You need live numbers.
Every cost that affects your break-even. Tracked.
COGS, 40+ Amazon fees, PPC spend, returns. All in one P&L. Updated automatically.
COGS per SKU
Track cost of goods per product with period-based management and CSV import.
40+ fee types
Referral, FBA fulfillment, storage, returns, refund admin. All deducted automatically.
PPC spend per product
Ad costs connected to product-level P&L. See the real cost per unit sold.
Return costs included
Return processing and refund admin fees deducted from margins automatically.
Storage costs tracked
Monthly and long-term storage fees. Seasonal surcharges captured per ASIN.
21 marketplaces
Different fee structures per region. Compare break-even across all Amazon markets.
The break-even formula
Fixed Costs / (Price - Variable Cost)
The result is how many units you need to sell to cover all costs. Nova gives you every number in this equation, updated automatically.
Fixed costs
- Storage fees (monthly + long-term)
- Account and operational overhead
- Inbound logistics
- Advertising budgets
Variable costs per unit (Nova tracks)
- COGS (cost of goods sold)
- Referral fees (8-15% by category)
- FBA fulfillment fees
- Return processing and refund admin
40+
Fee types tracked
Every Amazon cost captured automatically
99.8%
P&L accuracy
Matched against Settlement Reports
21
Marketplaces
Compare break-even across every region
Nova vs spreadsheets vs Seller Central
Only one captures every cost component automatically.
| For break-even analysis | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Fee types captured | ~8 basic | 5-10 (manual) | 40+ (automatic) |
| COGS tracking | ✗ | Manual formulas | ✓ Per SKU, per period |
| PPC in cost structure | Separate report | Manual merge | ✓ Auto-connected to P&L |
| Storage costs per ASIN | Summary only | Manual allocation | ✓ Per product, per period |
| Return costs deducted | Separate report | Often missed | ✓ Auto-deducted |
| Fee change tracking | No alerts | Manual updates | ✓ Automatic, same-day |
| Multi-marketplace | Separate dashboards | Separate files | ✓ 21 regions, unified |
| SKU-level granularity | No | Impractical at scale | ✓ Every SKU, every day |
| Accuracy vs Settlement | Revenue only | ~75-85% | ✓ 99.8% |
| Time to set up | N/A (incomplete data) | Hours per SKU | ✓ 5 min, then zero |
How it works
Zero to full cost visibility in 5 minutes. No spreadsheets.
Connect your account
Link Seller Central through Amazon's SP-API. Nova pulls orders, fees, returns, and ad data. Under 2 minutes.
Add your costs
Enter COGS per SKU or bulk upload via CSV. Nova combines them with 40+ Amazon fees to build your complete cost structure.
Find your break-even
Every cost visible per product. You have the numbers to calculate exactly how many units cover your costs.
They talk about Nova
Who calculates break-even with Nova
FBA Sellers launching new products
You need to know your break-even before you place your first PO. Nova shows the full cost structure per SKU so you can set realistic sales targets from day one.
Brand Managers evaluating portfolio viability
Some SKUs look profitable but need 3,000 units/month to break even. Others need 50. Nova gives you the cost data to make portfolio-level go/no-go decisions.
Agencies reporting on client profitability
Show clients exactly where they stand. Break-even thresholds per product, per marketplace. Data they can act on, not assumptions they hope are right.
Calculate break-even alongside your other Amazon analytics. See our Profit Calculator, Fees Calculator, ACoS Calculator, and COGS Tracker.
What is a break-even calculator for Amazon sellers?
A break-even calculator tells you the minimum number of units you need to sell before your product becomes profitable. It factors in every cost: COGS, all Amazon fees, advertising spend, storage, and returns. Sell fewer units than your break-even point and you lose money on that product.
The challenge for Amazon sellers is that break-even isn't static. Amazon updates fee structures quarterly. PPC costs change daily. Storage rates spike in Q4. A product that broke even at 150 units last quarter might need 200 units this quarter. You need current numbers, not last month's spreadsheet.
Nova's P&L engine tracks all 40+ Amazon fee types, COGS per SKU, PPC spend at the product level, and returns. Every cost component you need for break-even analysis, updated automatically. No manual data gathering. No stale numbers.
Why Sellers Choose Nova for Break-Even Analysis
"We used to guess break-even with a spreadsheet that was always outdated. Now we see every cost per SKU in real time. Two products we thought were profitable were actually below break-even after storage and returns."
Private Label Seller
85 SKUs across US and EU
"For product launches, knowing the exact break-even volume changes everything. We set realistic targets and know within the first week whether a new ASIN will work."
Brand Manager
Managing 4 brands, $1.2M/month
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Break-Even Calculator: Frequently Asked Questions
Everything you need to know about calculating your Amazon break-even point.
Learn more about Amazon unit economics
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Stop guessing your costs.
Join 2,000+ sellers who use Nova to track every cost. Connect in 5 minutes. See your real numbers today.