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Nova tracks every Amazon cost per SKU. You'll have every cost component per SKU to pinpoint your break-even.
You can't hit a target you can't see. Most sellers guess their break-even. The math says otherwise.
Most sellers round their costs, skip a few fee types, and call it a margin. That's not break-even analysis. It's a rough guess that gets more wrong the more SKUs you run.
Monthly storage, long-term storage surcharges, subscription fees, inbound shipping. These costs don't show up on a per-order basis but they directly affect how many units you need to sell.
Referral rates, FBA fulfillment, storage surcharges. Each update shifts your break-even volume. If you're not tracking fee changes, your break-even from last quarter is already wrong.
A $500/day ad budget on a 100-unit/day product adds $5 per unit to your cost structure. Pause ads and break-even drops. Scale spend and it rises. You need live numbers.
COGS, 40+ Amazon fees, PPC spend, returns. All in one P&L. Updated automatically.
Track cost of goods per product with period-based management and CSV import.
Referral, FBA fulfillment, storage, returns, refund admin. All deducted automatically.
Ad costs connected to product-level P&L. See the real cost per unit sold.
Return processing and refund admin fees deducted from margins automatically.
Monthly and long-term storage fees. Seasonal surcharges captured per ASIN.
Different fee structures per region. Compare break-even across all Amazon markets.
Fixed Costs / (Price - Variable Cost)
The result is how many units you need to sell to cover all costs. Nova gives you every number in this equation, updated automatically.
40+
Every Amazon cost captured automatically
99.8%
Matched against Settlement Reports
21
Compare break-even across every region
Only one captures every cost component automatically.
| For break-even analysis | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Fee types captured | ~8 basic | 5-10 (manual) | 40+ (automatic) |
| COGS tracking | ✗ | Manual formulas | ✓ Per SKU, per period |
| PPC in cost structure | Separate report | Manual merge | ✓ Auto-connected to P&L |
| Storage costs per ASIN | Summary only | Manual allocation | ✓ Per product, per period |
| Return costs deducted | Separate report | Often missed | ✓ Auto-deducted |
| Fee change tracking | No alerts | Manual updates | ✓ Automatic, same-day |
| Multi-marketplace | Separate dashboards | Separate files | ✓ 21 regions, unified |
| SKU-level granularity | No | Impractical at scale | ✓ Every SKU, every day |
| Accuracy vs Settlement | Revenue only | ~75-85% | ✓ 99.8% |
| Time to set up | N/A (incomplete data) | Hours per SKU | ✓ 5 min, then zero |
Zero to full cost visibility in 5 minutes. No spreadsheets.
Link Seller Central through Amazon's SP-API. Nova pulls orders, fees, returns, and ad data. Under 2 minutes.
Enter COGS per SKU or bulk upload via CSV. Nova combines them with 40+ Amazon fees to build your complete cost structure.
Every cost visible per product. You have the numbers to calculate exactly how many units cover your costs.
They talk about Nova
You need to know your break-even before you place your first PO. Nova shows the full cost structure per SKU so you can set realistic sales targets from day one.
Some SKUs look profitable but need 3,000 units/month to break even. Others need 50. Nova gives you the cost data to make portfolio-level go/no-go decisions.
Show clients exactly where they stand. Break-even thresholds per product, per marketplace. Data they can act on, not assumptions they hope are right.
Calculate break-even alongside your other Amazon analytics. See our Profit Calculator, Fees Calculator, ACoS Calculator, and COGS Tracker.
A break-even calculator tells you the minimum number of units you need to sell before your product becomes profitable. It factors in every cost: COGS, all Amazon fees, advertising spend, storage, and returns. Sell fewer units than your break-even point and you lose money on that product.
The challenge for Amazon sellers is that break-even isn't static. Amazon updates fee structures quarterly. PPC costs change daily. Storage rates spike in Q4. A product that broke even at 150 units last quarter might need 200 units this quarter. You need current numbers, not last month's spreadsheet.
Nova's P&L engine tracks all 40+ Amazon fee types, COGS per SKU, PPC spend at the product level, and returns. Every cost component you need for break-even analysis, updated automatically. No manual data gathering. No stale numbers.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
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Everything you need to know about calculating your Amazon break-even point.
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Join 2,000+ sellers who use Nova to track every cost. Connect in 5 minutes. See your real numbers today.
