Amazon analytics for sellers who want every number in one place: P&L, daily performance, product intelligence, PPC visibility, and custom KPIs. Updated throughout the day.
You're running a six- or seven-figure business with tools built for side hustles. Here's what breaks first.
Seller Central splits your data across 15+ reports. Revenue in one tab, fees in another, PPC in a third. By the time you piece it together in a spreadsheet, the data is already stale.
Spreadsheets don't scale past 50 SKUs. Formulas break, data goes stale, and one wrong cell reference means your margins are off by thousands. You need a system, not a file.
Separate PPC tools show ad metrics in isolation. You see ACoS and impressions but can't connect them to actual product profitability. Ad spend eats margins invisibly.
Monthly accounting catches problems 30 days too late. A product losing money on every sale runs unchecked for weeks. By the time you know, the damage is already done.
Six analytics modules. One dashboard. Every metric your Amazon business needs to grow profitably.
Revenue, costs, fees, and net profit per product. 40+ Amazon fee types tracked automatically.
Heatmap view of every KPI, every day. Spot trends before they become problems.
Which products are driving growth and which are dragging you down. Updated daily.
Save any dashboard configuration and reload it in one click. Share views with your team.
Ad spend connected to product-level profitability. See which products make or lose money on ads.
Unified analytics across every Amazon region. One dashboard, automatic currency conversion.
40+
Every Amazon fee deducted automatically so you see real margins.
99.8%
Matched line-by-line against Amazon Settlement Reports.
23
Unified analytics across every Amazon region in one view.
Connect your Seller Central account and get P&L, daily performance, product intelligence, and PPC visibility in one dashboard. No formulas. No manual data entry.
Try for FreeThree approaches to Amazon analytics. Only one gives you the full picture without manual work.
| Capability | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Unified P&L | No (revenue only) | Manual formulas | Yes, 40+ fee types |
| Daily performance view | Basic (separate reports) | Manual pivot tables | Heatmap with 70+ metrics |
| Product winners/losers | No | Manual comparison | Automatic, daily |
| Custom breakdowns | No | Manual grouping | Tag-based, unlimited |
| PPC in profit view | Separate dashboard | Manual merge | Connected at product level |
| Multi-marketplace | Separate dashboards | Separate sheets | 21 marketplaces, unified |
| COGS tracking | No | Spreadsheet formulas | Per SKU, per period |
| Data freshness | Daily (delayed) | When you update it | Updated throughout the day |
| Accuracy vs Settlement | Revenue only | ~75-85% | 99.8% |
| Time investment | Hours navigating reports | Hours per week | 5 min setup, then zero |
From zero to full analytics in 5 minutes. No spreadsheets. No manual data entry.
Link your Seller Central account through Amazon's official SP-API. Nova pulls your orders, fees, returns, and ad data automatically. Takes under 2 minutes.
Enter COGS, shipping costs, and custom expenses per SKU or in bulk. Nova combines these with Amazon's fees to calculate true margins across your catalog.
Your dashboards are live. P&L, daily performance, winners and losers, custom breakdowns, and PPC visibility. All updating automatically.
They talk about Nova
From solo sellers tracking 10 SKUs to agencies managing 100+ brands.
$10K - $500K/mo
$100K - $1M/mo
$1M+/mo
Explore more Amazon analytics solutions: Profit Calculator, Sales Tracker, FBA Analytics, and Seller Dashboard.
An Amazon analytics tool is software that consolidates your seller data into unified dashboards. Instead of navigating 15+ separate reports in Seller Central and maintaining spreadsheets, an analytics tool pulls orders, fees, returns, PPC spend, and costs from Amazon's API and presents everything in one place. For a side-by-side comparison of the leading platforms, see our best Amazon analytics tools guide.
The best analytics tools go beyond basic revenue reporting. They calculate true profit by accounting for all 40+ Amazon fee types, connect PPC spend to product-level profitability, track daily performance trends, and let you break down your portfolio by custom dimensions like brand, category, or product lifecycle.
Nova is built specifically for Amazon sellers who've outgrown spreadsheets. It supports 21 marketplaces, updates data throughout the day, and achieves 99.8% accuracy compared to Amazon Settlement Reports. Most sellers discover significant margin discrepancies within their first week.
Need a deeper financial view? Explore our Amazon profit dashboard for daily P&L visibility, or run a full profit analytics to find exactly where margins leak per SKU.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
Unlimited accounts. Dedicated support.
Everything you need to know about Amazon analytics with Nova.
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Centralized dashboard for all your Amazon seller metrics
Join 3,000+ Amazon sellers who use Nova as their single source of truth. Connect your account in 5 minutes, see your analytics today.
