Amazon Seller Analytics Software: Your Entire Business in One Dashboard
Amazon analytics for sellers who want every number in one place: P&L, daily performance, product intelligence, PPC visibility, and custom KPIs. Updated throughout the day.
Why Amazon seller analytics software matters more than spreadsheets
You're running a six- or seven-figure business with tools built for side hustles. Here's what breaks first.
Seller Central splits your data across
Seller Central splits your data across 15+ reports. Revenue in one tab, fees in another, PPC in a third. By the time you piece it together in a spreadsheet, the data is already stale.
Spreadsheets don't scale past 50 SKUs
Spreadsheets don't scale past 50 SKUs. Formulas break, data goes stale, and one wrong cell reference means your margins are off by thousands. You need a system, not a file.
Separate PPC tools show ad metrics
Separate PPC tools show ad metrics in isolation. You see ACoS and impressions but can't connect them to actual product profitability. Ad spend eats margins invisibly.
Monthly accounting catches problems 30 days
Monthly accounting catches problems 30 days too late. A product losing money on every sale runs unchecked for weeks. By the time you know, the damage is already done.
Amazon data analysis, simplified
Six analytics modules. One dashboard. Every metric your Amazon business needs to grow profitably.
P&L Analytics
Revenue, costs, fees, and net profit per product. 40+ Amazon fee types tracked automatically.
Daily Performance
Heatmap view of every KPI, every day. Spot trends before they become problems.
Winners & Losers
Which products are driving growth and which are dragging you down. Updated daily.
Saved Views
Save any dashboard configuration and reload it in one click. Share views with your team.
PPC Visibility
Ad spend connected to product-level profitability. See which products make or lose money on ads.
21 Marketplaces
Unified analytics across every Amazon region. One dashboard, automatic currency conversion.
40+
Fee Types Tracked
Every Amazon fee deducted automatically so you see real margins.
99.8%
P&L Accuracy
Matched line-by-line against Amazon Settlement Reports.
23
Marketplaces
Unified analytics across every Amazon region in one view.
Replace Your Spreadsheet Stack in 5 Minutes
Connect your Seller Central account and get P&L, daily performance, product intelligence, and PPC visibility in one dashboard. No formulas. No manual data entry.
Try for FreeNova vs Seller Central vs Spreadsheets
Three approaches to Amazon analytics. Only one gives you the full picture without manual work.
| Capability | Seller Central | Spreadsheets | Nova |
|---|---|---|---|
| Unified P&L | No (revenue only) | Manual formulas | Yes, 40+ fee types |
| Daily performance view | Basic (separate reports) | Manual pivot tables | Heatmap with 70+ metrics |
| Product winners/losers | No | Manual comparison | Automatic, daily |
| Custom breakdowns | No | Manual grouping | Tag-based, unlimited |
| PPC in profit view | Separate dashboard | Manual merge | Connected at product level |
| Multi-marketplace | Separate dashboards | Separate sheets | 21 marketplaces, unified |
| COGS tracking | No | Spreadsheet formulas | Per SKU, per period |
| Data freshness | Daily (delayed) | When you update it | Updated throughout the day |
| Accuracy vs Settlement | Revenue only | ~75-85% | 99.8% |
| Time investment | Hours navigating reports | Hours per week | 5 min setup, then zero |
How it works
From zero to full analytics in 5 minutes. No spreadsheets. No manual data entry.
Connect Your Amazon Account
Link your Seller Central account through Amazon's official SP-API. Nova pulls your orders, fees, returns, and ad data automatically. Takes under 2 minutes.
Add Your Costs
Enter COGS, shipping costs, and custom expenses per SKU or in bulk. Nova combines these with Amazon's fees to calculate true margins across your catalog.
Explore Your Analytics
Your dashboards are live. P&L, daily performance, winners and losers, custom breakdowns, and PPC visibility. All updating automatically.
They talk about Nova
Who uses Nova's analytics tool?
From solo sellers tracking 10 SKUs to agencies managing 100+ brands.
$10K - $500K/mo
FBA Sellers
- Unified P&L across your entire catalog
- Daily performance tracking without spreadsheets
- Spot margin drops the same day they happen
- Compare profitability across marketplaces
$100K - $1M/mo
Brand Managers
- Category and brand-level analytics
- Custom breakdowns by product tags
- Daily visibility without waiting for monthly reports
- Export-ready data for leadership
$1M+/mo
Agencies & Aggregators
- Consolidated analytics across 100+ accounts
- Per-client profitability dashboards
- Multi-marketplace comparison at scale
- Custom reporting for stakeholders
Explore more Amazon analytics solutions: Profit Calculator, Sales Tracker, FBA Analytics, and Seller Dashboard.
What is an Amazon analytics tool?
An Amazon analytics tool is software that consolidates your seller data into unified dashboards. Instead of navigating 15+ separate reports in Seller Central and maintaining spreadsheets, an analytics tool pulls orders, fees, returns, PPC spend, and costs from Amazon's API and presents everything in one place. For a side-by-side comparison of the leading platforms, see our best Amazon analytics tools guide.
The best analytics tools go beyond basic revenue reporting. They calculate true profit by accounting for all 40+ Amazon fee types, connect PPC spend to product-level profitability, track daily performance trends, and let you break down your portfolio by custom dimensions like brand, category, or product lifecycle.
Nova is built specifically for Amazon sellers who've outgrown spreadsheets. It supports 21 marketplaces, updates data throughout the day, and achieves 99.8% accuracy compared to Amazon Settlement Reports. Most sellers discover significant margin discrepancies within their first week.
Need a deeper financial view? Explore our Amazon profit dashboard for daily P&L visibility, or run a full profit analytics to find exactly where margins leak per SKU.
Why Sellers Choose Nova for Analytics
"We used to spend 4 hours a week building reports from Seller Central. Nova replaced all of it on day one. P&L, daily trends, product performance. Everything in one place."
FBA Operations Manager
120 SKUs across US and EU
"The daily heatmap alone changed how we run the business. We catch problems in hours instead of weeks. Our margins improved 6% in the first quarter."
Private Label Brand Owner
Selling in 5 marketplaces
Simple, transparent pricing
Start free. Scale when you're ready.
14-day free trial • No credit card required • Cancel anytime
- Profit & loss analytics
- PPC Analytics
- Custom breakdowns
- Buy Box %
- BSR Tracker
- Returns Analytics
- Consolidated Data Exports
- Priority support
Unlimited accounts. Dedicated support.
- Unlimited orders
- Unlimited accounts
- Unlimited team seats
- Advanced User Management System
- Client-first view
- Dedicated account manager
- Custom data exports
- SLA guarantees
Amazon Analytics Tool: Frequently Asked Questions
Everything you need to know about Amazon analytics with Nova.
Learn More About Amazon Analytics
Explore in-depth guides to get the most from this feature
Best Amazon Analytics Tools in 2026
Compare the top analytics platforms for Amazon sellers. Features, pricing, and what actually matters.
Amazon Seller Analytics: The Complete Guide
Everything you need to know about tracking your Amazon business performance with data.
Amazon Profit Dashboard Setup Guide
Set up profit tracking in 30 minutes. Step-by-step guide covering COGS, connections, and quick wins.
How to Reduce Amazon FBA Fees in 2026
Proven strategies to lower your FBA costs through packaging optimization, storage management, and fee auditing.
Related solutions
Explore other tools that complement your Amazon selling strategy
Amazon Profit Calculator
Calculate true net profit per SKU after every Amazon fee, PPC, and COGS line
Sellerboard Alternative
Why operators switch from Sellerboard to Nova: hourly data, Custom Breakdowns, A/B Event Tracker, multi-account workspaces
Amazon FBA Analytics Software
Complete FBA analytics with inventory, fees, and profitability
Amazon Seller Dashboard
Centralized dashboard for all your Amazon seller metrics
Stop Juggling Spreadsheets. Start Making Decisions.
Join 2,000+ Amazon sellers who use Nova as their single source of truth. Connect your account in 5 minutes, see your analytics today.