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Operations
Fulfillment & Logistics
Order Defect Rate (ODR)
Essential Amazon seller metric for operations
What is Order Defect Rate (ODR)?
Defective orders / Total orders * 100.
Data Source
Account Health Dashboard
Update Frequency
Daily
Measurement Units
Percent
Available at: Account
Where to Find Order Defect Rate (ODR)
Order Defect Rate (ODR) is measured in Percent and reported through Account Health Dashboard. Data is typically updated daily.
Note:
Must stay below 1% to avoid suspension.
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Related KPIs
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Inventory Level
Current units in stock at Amazon fulfillment centers.
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Days of Supply
Inventory Level / Average Daily Sales.
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Inventory Turnover
COGS / Average Inventory Value.
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Stockout Rate
Days out of stock / Total days * 100.
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Lost Sales (Stockout)
Estimated sales lost due to stockouts.
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Overstock Level
Inventory exceeding optimal levels.
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Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.