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Xray by Helium 10

Pricing starts at Included with Helium 10

Xray is Helium 10's Chrome extension for product research, overlaying revenue estimates, review data, and competitive metrics directly on Amazon search result pages. The tool gives sellers an instant snapshot of market dynamics without leaving the Amazon website. Each product in search results shows estimated monthly revenue, review count, average rating, and price. The aggregated view reveals category-level trends including average revenue per listing, total market size, and review velocity. Sellers can quickly scan search results to identify categories with strong demand but manageable competition. Xray is included with Helium 10 subscriptions and has become one of the most widely used Amazon research extensions. The data accuracy has improved over time as Helium 10's estimation algorithms have been refined. For sellers who prefer visual, in-context research over spreadsheet analysis, Xray provides an efficient way to evaluate opportunities during browsing sessions.

Visit Xray by Helium 10

Key capabilities

  • In-page revenue estimates on search results
  • Review count and velocity analysis
  • Market size aggregation by search term
  • Price and BSR trend indicators
  • Profitability scoring
  • Included with Helium 10 subscription

Best for

  • Visual product research
  • Quick market validation
  • In-context data analysis
  • Helium 10 subscribers

At a glance

Founded
2015
HQ
Irvine, California
Marketplaces
Global
Best for
Beginners, Growth