Marc Marshing, Flummox

How they use Nova

A multi-brand European operation, so most of the work is keeping brands and campaigns cleanly separated. They lean on product tagging and data export to move Nova's data into their own reporting. When sales move sharply they use Nova to diagnose the cause rather than guess at it, and the advertising routine includes a recurring keyword negation report per sub-brand and tracing a search term back to the campaign actually serving it.