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Nova Analytics
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Saurabh Gunjal, l-brothers

Saurabh Gunjal represents l-brothers.

Brand

Saurabh Gunjal

“The Amazon analytics platform is also really well designed and the data is easy to understand, the layout is clean, and everything is organized in a way that makes it simple to find what you need.”

Saurabh Gunjal

Source: Trustpilot

How they use Nova

The day starts with a P&L scan across the portfolio that surfaces the accounts with money issues, ranked, plus the listings that lost the buy box against yesterday's baseline. COGS is maintained per entity on a FIFO ladder. Advertising work is anchored on break-even ACOS and margin before ads, so target ACOS comes from the unit economics rather than a rule of thumb.

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