Amazon Analytics
Without the Data Stack
Fivetran needs a warehouse, dbt, and a BI tool before you see a single insight. Nova is a complete Amazon analytics app. Connect your accounts, open your browser, see your P&L. No warehouse or BI tool required.
P&L Dashboard — SKU-level profitability with all 40+ fee types classified
The Fivetran Problem for Amazon Data
Fivetran is the pipe. You still need a warehouse, modeling and a BI tool before anyone sees an Amazon P&L. Here is what that adds up to.
Raw tables, not a P&L
The Selling Partner and Ads connectors land Amazon reports in your warehouse as raw tables. Turning them into COGS-aware profit per SKU is modeling work you own.
Four Tools, Not One
Fivetran is just the pipe. You still need a warehouse, dbt for modeling, and a BI tool like Looker or Tableau. That's four subscriptions before anyone sees a dashboard.
Costs stack up beyond the pipe
Fivetran bills on monthly active rows, and the warehouse, the BI licences and the engineering time all sit on top. Whatever the pipeline quote says, the stack costs more than that line.
Weeks Before First Insight
Raw tables require dbt modeling, dashboard building, and QA before your first insight. That's 4-12 weeks of work. Nova gives you dashboards in minutes.
See Nova's Amazon Analytics in Action
A complete analytics app in your browser. Connect your accounts and start analyzing. No warehouse, no dbt, no BI tool.
P&L Dashboard — SKU-level profitability with all 40+ fee types classified
Multi-Account Consolidation — Unified P&L across 100+ seller accounts
Custom Breakdowns — Slice and dice your portfolio by any dimension
Day-to-Day Performance — Monitor KPIs with hourly data refresh
200+
In-App KPIs
Every Amazon metric calculated and displayed in your dashboard
30 min
Data Refresh
Near real-time data sync across all Amazon data sources
21
Marketplaces
Normalized data across every Amazon marketplace worldwide
Fivetran vs Nova: Amazon Data Coverage
Fivetran pipes Amazon reports into your warehouse as raw tables. Nova ships the modeled P&L and the dashboards on top. Checked against Fivetran's public connector docs on 14 August 2026.
| Amazon data source | Fivetran | Nova |
|---|---|---|
| Amazon Ads data | Amazon Ads connector, raw tables | Ad spend and ACOS inside the P&L |
| Orders and settlements | Selling Partner connector, raw report tables | Reconciled against settlements in-app |
| FBA fees | Fee, storage and removal reports as raw tables | Classified into P&L lines automatically |
| COGS per SKU | You model and load it yourself | Built-in cost inputs per SKU and period |
| Returns and refunds | FBA returns report, raw tables | Refunds and reimbursements as P&L lines |
| Inventory and FBA stock | Inventory reports, raw tables | Inventory views with days of supply |
| BSR tracking | Not covered by the connector | BSR history for your own ASINs |
| Dashboards | Bring your own BI tool | Built in, no BI tool needed |
| Modeled KPIs | You build them in dbt or SQL | 200+ metrics pre-calculated |
| Multi-marketplace normalization | You handle currency and marketplace joins | Normalized across 21 marketplaces |
| Non-Amazon sources | 700+ connectors across the whole stack | Amazon only |
Total Cost of Ownership
Fivetran is one line item. The warehouse, the BI tool and the engineering time sit on top. The ranges below are our own illustrative estimates for a mid-sized Amazon stack, not quotes from Fivetran, whose pricing is consumption-based on monthly active rows.
Fivetran Stack for Amazon
Nova for Amazon
Why teams switch for Amazon data
One app instead of four
No warehouse, no modeling layer, no BI licence for your Amazon P&L. Your own invoices will tell you what that is worth.
Frequently Asked Questions
Find answers to common questions about our platform
Ready to Ditch the Data Stack?
Connect your Amazon accounts and see your P&L in minutes. No warehouse. No dbt. No BI tool. Just open your browser.
Read the full comparison: Fivetran Alternative for Amazon Data 2026