Amazon Analytics
Without the Data Stack

Fivetran needs a warehouse, dbt, and a BI tool before you see a single insight. Nova is a complete Amazon analytics app. Connect your accounts, open your browser, see your P&L. No warehouse or BI tool required.

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Nova P&L dashboard showing SKU-level profitability with all Amazon fees classified

P&L Dashboard — SKU-level profitability with all 40+ fee types classified

The Fivetran Problem for Amazon Data

Fivetran is just the pipe. You still need a warehouse, dbt, and a BI tool. Here's what that really costs.

Incomplete Coverage

Amazon connector covers Ads API only. Orders, fees, settlements, and inventory data are completely missing from your pipeline.

Four Tools, Not One

Fivetran is just the pipe. You still need a warehouse, dbt for modeling, and a BI tool like Looker or Tableau. That's four subscriptions before anyone sees a dashboard.

Hidden Stack Costs

MAR fees are just the start. Add warehouse costs ($500-2,000/mo), BI tool licenses ($500-2,000/mo), and 100-200 hours of dbt engineering. The real price tag is 3-5x what you expect.

Weeks Before First Insight

Raw tables require dbt modeling, dashboard building, and QA before your first insight. That's 4-12 weeks of work. Nova gives you dashboards in minutes.

See Nova's Amazon Analytics in Action

A complete analytics app in your browser. Connect your accounts and start analyzing. No warehouse, no dbt, no BI tool.

P&L Dashboard — SKU-level profitability with all 40+ fee types classified

Multi-Account Consolidation — Unified P&L across 100+ seller accounts

Nova agency dashboard showing consolidated P&L across multiple Amazon seller accounts

Custom Breakdowns — Slice and dice your portfolio by any dimension

Nova custom breakdowns showing product lifecycle analytics and segmentation

Day-to-Day Performance — Monitor KPIs with hourly data refresh

Nova day-to-day performance monitoring dashboard with near real-time KPIs

200+

In-App KPIs

Every Amazon metric calculated and displayed in your dashboard

30 min

Data Refresh

Near real-time data sync across all Amazon data sources

Marketplaces

Normalized data across every Amazon marketplace worldwide

Fivetran vs Nova: Amazon Data Coverage

Fivetran covers Amazon Ads. Nova covers everything Amazon, with built-in dashboards.

Amazon Data Source	Fivetran	Nova
Amazon Ads Data
Orders & Settlements	✗
FBA Fees (40+ types)	✗
Search Query Performance	✗	✗
COGS per SKU	✗
Returns & Refunds	✗
Inventory & FBA Stock	✗
BSR Tracking	✗
Built-in Dashboards	✗
Pre-Calculated KPIs (200+)	✗
Multi-Marketplace Normalization	✗

Total Cost of Ownership

Fivetran is just one piece. The real cost includes the warehouse, BI tool, and engineering time.

Fivetran Stack for Amazon

Fivetran connector (Ads only)$500-3,000/mo

Warehouse (Snowflake/BigQuery)$500-2,000/mo

BI tool (Looker/Tableau)$500-2,000/mo

dbt modeling (upfront)$15K-30K

Ongoing maintenance$1,500-3,000/mo

Time to first dashboard4-12 weeks

Year 1 Estimate$80K-$150K+

Nova for Amazon

Nova subscriptionFlat per-account

WarehouseNot needed

BI toolNot needed (app included)

dbt modelingNot needed

Ongoing maintenance$0 (we handle it)

Time to first insightMinutes

Year 1 Savings$50K-$100K+

Estimated Year 1 Savings

$50K — $100K+

Replace four tools with one app. No warehouse, no dbt, no BI tool.

Frequently Asked Questions

Find answers to common questions about our platform

For Amazon data, yes. Nova replaces the entire Fivetran + warehouse + dbt + BI tool stack with a single in-browser app. If you use Fivetran for Google Ads, Shopify, or Salesforce, keep it for those. Most customers use Nova for Amazon and Fivetran for everything else.

Nova charges a flat rate per Amazon seller account. All data, all dashboards, hourly refresh included. No warehouse or BI tool to pay for separately. A 10-account agency typically saves 60-80% with Nova for Amazon data.

No. Nova is a browser-based app. Connect your Amazon accounts via OAuth, and your dashboards are ready within minutes. No warehouse, no dbt, no BI tool to configure.

Yes. While Nova's core product is the in-browser analytics app, you can export data in CSV format or through our data delivery service for teams that also maintain a warehouse.

Minutes. Connect your Amazon accounts, and your dashboards populate immediately. Historical backfill completes within 24-48 hours.

Fivetran's Amazon connector covers Ads API only. Orders, settlements, FBA fees (40+ types), COGS, returns, and inventory data are not included. Nova covers all of these in a ready-to-use dashboard.

Ready to Ditch the Data Stack?

Connect your Amazon accounts and see your P&L in minutes. No warehouse. No dbt. No BI tool. Just open your browser.

Get Custom Quote

Read the full comparison: Fivetran Alternative for Amazon Data 2026

Amazon Analytics
Without the Data Stack