Amazon Australia launch checklist
Amazon AU launch requires ABN (Australian Business Number) or ARN registration, GST registration if annual sales exceed AUD 75,000, and Australian consumer law compliance. FBA is available with fulfilment centres in Sydney and Melbourne. Realistic launch timeline is 6 to 10 weeks including tax and compliance setup.
Jul 26, 2026 · 3 min read
Tax setup
GST (10%) registration required if annual Australian sales exceed AUD 75,000. Amazon collects GST on behalf of low-value imports (under AUD 1,000). ABN or ARN needed for tax invoicing.
FBA and inbound
AU FBA fulfilment centres in Sydney and Melbourne. Inbound from overseas requires customs paperwork and duty payment. Local Australian suppliers simplify the inbound process.
Consumer law
Australian consumer law requires clear refund and warranty terms. Amazon's return policies satisfy most requirements but seller-brand messaging must not conflict with statutory rights.
Frequently asked questions
Do I need an Australian entity?
No. Non-resident sellers can register for GST and ABN.
Is Amazon AU competitive?
Yes and growing. Less crowded than US but smaller. Best for premium or niche products with clear differentiation.
Does Nova support Amazon AU?
Yes. Nova supports 23 Amazon marketplaces including Australia.
How does GST work with Amazon?
Amazon collects GST on low-value imports and B2C sales; sellers remit GST on B2B and on sales above thresholds through quarterly BAS filings.
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