Amazon Australia launch checklist
Amazon AU launch requires ABN (Australian Business Number) or ARN registration, GST registration if annual sales exceed AUD 75,000, and Australian consumer law compliance. FBA is available with fulfilment centres in Sydney and Melbourne. Realistic launch timeline is 6 to 10 weeks including tax and compliance setup.
Tax setup
GST (10%) registration required if annual Australian sales exceed AUD 75,000. Amazon collects GST on behalf of low-value imports (under AUD 1,000). ABN or ARN needed for tax invoicing.
FBA and inbound
AU FBA fulfilment centres in Sydney and Melbourne. Inbound from overseas requires customs paperwork and duty payment. Local Australian suppliers simplify the inbound process.
Consumer law
Australian consumer law requires clear refund and warranty terms. Amazon's return policies satisfy most requirements but seller-brand messaging must not conflict with statutory rights.
Frequently asked questions
Do I need an Australian entity?
No. Non-resident sellers can register for GST and ABN.
Is Amazon AU competitive?
Yes and growing. Less crowded than US but smaller. Best for premium or niche products with clear differentiation.
Does Nova support Amazon AU?
Yes. Nova supports 21 Amazon marketplaces including Australia.
How does GST work with Amazon?
Amazon collects GST on low-value imports and B2C sales; sellers remit GST on B2B and on sales above thresholds through quarterly BAS filings.
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Should I expand to Amazon EU?
Amazon EU is worth expanding into once you have a stable, profitable US business (100+ orders/day per SKU) and 6+ months of forecastable demand. EU adds five marketplaces (UK, DE, FR, IT, ES) but introduces VAT registration, EPR obligations, EU Responsible Person, and labelling requirements that take 2 to 4 months to set up correctly.
Which Amazon marketplaces does Nova support?
Nova supports all 21 Amazon marketplaces: US, Canada, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, UAE, Saudi Arabia, Egypt, India, Japan, Australia, and Singapore. SKU-level profit, PPC, inventory, and reporting work identically across each marketplace once connected via SP-API.
How do I launch on Amazon Mexico?
Amazon Mexico (MX) is the largest Latin American Amazon marketplace and Amazon offers Remote Fulfillment with FBA so US sellers can serve MX orders from US inventory. Full local FBA requires Mexican tax registration (RFC) and NOM labelling compliance for some categories, taking 4 to 8 weeks to set up.
Amazon Japan for US sellers: is it worth it?
Amazon Japan is the largest Amazon marketplace outside the US and Germany. It is worth entering for premium private-label brands with product-market fit for Japanese consumers, but requires Japanese-language listings, JCT (Japanese consumption tax) registration, and often an Importer of Record. Launch takes 2 to 4 months.
Amazon Canada launch checklist
Amazon CA is the fastest US expansion because Remote Fulfillment with FBA lets you serve Canadian orders from US inventory. For local Canadian FBA, register for GST/HST with the CRA if annual Canadian sales exceed CAD 30,000. Launch via Remote Fulfillment takes 1 to 2 weeks; local FBA takes 4 to 8 weeks.